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La prairie

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La prairie

  1. 1. Christmas e-card proposal
  2. 2. Mandatories Visual of December window cards and displays should be the basis for the animated e-card. The visual shows Skin Caviar Luxe Cream with stars and snowflakes on a dark blue background. Animation should last no longer than 20 seconds. The text “Season’s Greetings” should appear in 5 languages: The e-card will be sent by La Prairie employees world-wide to external audiences (press, retailers and customers…) in December 2011.La Prairie Christmass e-card proposal. Sept 2011
  3. 3. it´s all about light!
  4. 4. it´s all about light!La Prairie Christmass e-card proposal. Sept 2011
  5. 5. it´s all about light! concept: la Prairie wants your wishes to shine strongly for 2012.La Prairie Christmass e-card proposal. Sept 2011
  6. 6. it´s all about light! concept: la Prairie wants your wishes to shine strongly for 2012. Tagline Let your wishes shine for 2012La Prairie Christmass e-card proposal. Sept 2011
  7. 7. it´s all about light! concept: la Prairie wants your wishes to shine strongly for 2012. Tagline Let your wishes shine for 2012 WISH SHINE 2012La Prairie Christmass e-card proposal. Sept 2011
  8. 8. it´s all about wishing!
  9. 9. it´s all about wishing!La Prairie Christmass e-card proposal. Sept 2011
  10. 10. it´s all about wishing! the idea:La Prairie Christmass e-card proposal. Sept 2011
  11. 11. it´s all about wishing! the idea: we want this e-card to become an open window full of wishes.La Prairie Christmass e-card proposal. Sept 2011
  12. 12. it´s all about wishing! the idea: we want this e-card to become an open window full of wishes. we want the wishes of customers, partners and employees of the Prairie to shine brightly in 2012.La Prairie Christmass e-card proposal. Sept 2011
  13. 13. it´s all about wishing! the idea: we want this e-card to become an open window full of wishes. we want the wishes of customers, partners and employees of the Prairie to shine brightly in 2012. an initiative that goes beyond an e-card and becomes something bigger ...La Prairie Christmass e-card proposal. Sept 2011
  14. 14. it´s all about wishing! the idea: we want this e-card to become an open window full of wishes. we want the wishes of customers, partners and employees of the Prairie to shine brightly in 2012. an initiative that goes beyond an e-card and becomes something bigger ... a virtual greeting card as a communication and values campaign.La Prairie Christmass e-card proposal. Sept 2011
  15. 15. it´s all about wishing! the idea: we want this e-card to become an open window full of wishes. we want the wishes of customers, partners and employees of the Prairie to shine brightly in 2012. an initiative that goes beyond an e-card and becomes something bigger ... a virtual greeting card as a communication and values campaign. personalized interactive viral aliveLa Prairie Christmass e-card proposal. Sept 2011
  16. 16. La Prairie Christmass e-card proposal. Sept 2011
  17. 17. La Prairie Christmass e-card proposal. Sept 2011
  18. 18. La Prairie Christmass e-card proposal. Sept 2011
  19. 19. La Prairie Christmass e-card proposal. Sept 2011
  20. 20. La Prairie Christmass e-card proposal. Sept 2011
  21. 21. WhatLa Prairie Christmass e-card proposal. Sept 2011
  22. 22. What building la Prairie´s Wishing Tree among all people who receive the e-card...La Prairie Christmass e-card proposal. Sept 2011
  23. 23. What building la Prairie´s Wishing Tree among all people who receive the e-card... a magic tree tha stores in the form of light people´s wishes.La Prairie Christmass e-card proposal. Sept 2011
  24. 24. What building la Prairie´s Wishing Tree among all people who receive the e-card... a magic tree tha stores in the form of light people´s wishes. a tree in which you can travel and where you can invite whoever you want.La Prairie Christmass e-card proposal. Sept 2011
  25. 25. Sequence:La Prairie Christmass e-card proposal. Sept 2011
  26. 26. Sequence: I ComunicationLa Prairie Christmass e-card proposal. Sept 2011
  27. 27. Sequence: I Comunication e-mailLa Prairie Christmass e-card proposal. Sept 2011
  28. 28. Sequence: I Comunication Users will receive an e-mail with a graph in which we move the contents of the e-card. The image of our Wishing Tree, including Skin Caviar Luxe image. e-mailLa Prairie Christmass e-card proposal. Sept 2011
  29. 29. Sequence: I Comunication Users will receive an e-mail with a graph in which we move the contents of the e-card. The image of our Wishing Tree, including Skin Caviar Luxe image. e-mail La Prairie Presents... The Wishing TreeLa Prairie Christmass e-card proposal. Sept 2011
  30. 30. Sequence: I Comunication Users will receive an e-mail with a graph in which we move the contents of the e-card. The image of our Wishing Tree, including Skin Caviar Luxe image. e-mail La Prairie Presents... The Wishing Tree Let Your Wishes Shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  31. 31. Sequence: I Comunication Users will receive an e-mail with a graph in which we move the contents of the e-card. The image of our Wishing Tree, including Skin Caviar Luxe image. e-mail La Prairie Presents... The Wishing Tree Let Your Wishes Shine for 2012. Clicking on the image, the user accesses a web page with a Flash animation.La Prairie Christmass e-card proposal. Sept 2011
  32. 32. Sequence: Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  33. 33. Sequence: II Animation 20” aprox Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  34. 34. Sequence: II Animation 20” aprox web www.laprairieswishingtree.com Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  35. 35. Sequence: II Animation 20” aprox Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we started to see snowflakes. web www.laprairieswishingtree.com Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  36. 36. Sequence: II Animation 20” aprox Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we started to see snowflakes. web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  37. 37. Sequence: II Animation 20” aprox Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we started to see snowflakes. web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing. Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical. Dominated by blues, mauves, metals, white ... Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  38. 38. Sequence: II Animation 20” aprox Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we started to see snowflakes. web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing. Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical. Dominated by blues, mauves, metals, white ... With the tree glistening and bright, one of the lights into the sky flies gives rise to congratulate the five languages , which are overlays. As head of the greeting there is the tagline of the campaign. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  39. 39. Sequence: II Animation 20” aprox Blue-black background reads: The Prairie Presents ... The Wishing Tree. SKIN CAVIAR LUXE Still. Title type firefly light emerges and begins to fall. Along with the light falling, we started to see snowflakes. web We descend with the light & sonow and found a winter landscape, snow, a pine forest chaired by www.laprairieswishingtree.com a huge tree that stands in the middle of a clearing. Suddenly, lights like fireflys appear from the forest type fireflies, tiny and brilliant pearls flying into the tree. First one. Then more ... As the Tree gest more lights, it turns more brilliant and magical. Dominated by blues, mauves, metals, white ... Product and brand With the tree glistening and bright, one of the lights into the sky flies gives rise to congratulate allways in the the five languages , which are overlays. As head of the greeting there is the tagline of the top of the page campaign. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  40. 40. Sequence: Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  41. 41. Sequence: III Interactive Experience Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  42. 42. Sequence: III Interactive Experience web www.laprairieswishingtree.com Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  43. 43. Sequence: III Interactive Experience Once we see the five messages of congratulations, one of our pearls of light passes in front of the screen from left to right, and gives way to a text box with the following heading: web www.laprairieswishingtree.com Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  44. 44. Sequence: III Interactive Experience Once we see the five messages of congratulations, one of our pearls of light passes in front of the screen from left to right, and gives way to a text box with the following heading: web A wish for 2012: (write your own wish) wish www.laprairieswishingtree.com Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  45. 45. Sequence: III Interactive Experience Once we see the five messages of congratulations, one of our pearls of light passes in front of the screen from left to right, and gives way to a text box with the following heading: web A wish for 2012: (write your own wish) wish www.laprairieswishingtree.com The customer enters his desire (character limit). Click "wish", the box disappears and the desire, pearl-shaped light, it flies to the tree. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  46. 46. Sequence: III Interactive Experience Once we see the five messages of congratulations, one of our pearls of light passes in front of the screen from left to right, and gives way to a text box with the following heading: web A wish for 2012: (write your own wish) wish www.laprairieswishingtree.com The customer enters his desire (character limit). Click "wish", the box disappears and the desire, pearl-shaped light, it flies to the tree. The camera follows this light (zoom): the user - through a magical effect- travels inside la Prairie´s Whishing Tree. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  47. 47. Sequence: III Interactive Experience Once we see the five messages of congratulations, one of our pearls of light passes in front of the screen from left to right, and gives way to a text box with the following heading: web A wish for 2012: (write your own wish) wish www.laprairieswishingtree.com The customer enters his desire (character limit). Click "wish", the box disappears and the desire, pearl-shaped light, it flies to the tree. Product and brand allways in the The camera follows this light (zoom): the user - through a magical effect- travels top of the page inside la Prairie´s Whishing Tree. Let your wishes shine for 2012.La Prairie Christmass e-card proposal. Sept 2011
  48. 48. it´s all about sharing!
  49. 49. it´s all about sharing! Sequence:La Prairie Christmass e-card proposal. Sept 2011
  50. 50. it´s all about sharing! Sequence: IV viral experienceLa Prairie Christmass e-card proposal. Sept 2011
  51. 51. it´s all about sharing! Sequence: IV viral experience webLa Prairie Christmass e-card proposal. Sept 2011
  52. 52. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? webLa Prairie Christmass e-card proposal. Sept 2011
  53. 53. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. webLa Prairie Christmass e-card proposal. Sept 2011
  54. 54. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. webLa Prairie Christmass e-card proposal. Sept 2011
  55. 55. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. Invite your friends to wish and participate. webLa Prairie Christmass e-card proposal. Sept 2011
  56. 56. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. Invite your friends to wish and participate. web Share your wish with a friend (email) shareLa Prairie Christmass e-card proposal. Sept 2011
  57. 57. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. Invite your friends to wish and participate. web Share your wish with a friend (email) share Write a wish for a friend (email) shareLa Prairie Christmass e-card proposal. Sept 2011
  58. 58. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. Invite your friends to wish and participate. web Share your wish with a friend (email) share Write a wish for a friend (email) share Share it in social media.La Prairie Christmass e-card proposal. Sept 2011
  59. 59. it´s all about sharing! Sequence: IV viral experience What can I do in once i´m inside the Wishing Tree? See where and how is my desire shining. See other´s desires. Invite your friends to wish and participate. web Share your wish with a friend (email) share Write a wish for a friend (email) share Share it in social media.La Prairie Christmass e-card proposal. Sept 2011
  60. 60. it´s all about sharing! Sequence:La Prairie Christmass e-card proposal. Sept 2011
  61. 61. it´s all about sharing! Sequence: IV viral experienceLa Prairie Christmass e-card proposal. Sept 2011
  62. 62. it´s all about sharing! Sequence: IV viral experience webLa Prairie Christmass e-card proposal. Sept 2011
  63. 63. it´s all about sharing! Sequence: IV viral experience What will my friend see when I send him an e-mail? webLa Prairie Christmass e-card proposal. Sept 2011
  64. 64. it´s all about sharing! Sequence: IV viral experience What will my friend see when I send him an e-mail? First, an image of our e-card, with a personalized text: webLa Prairie Christmass e-card proposal. Sept 2011
  65. 65. it´s all about sharing! Sequence: IV viral experience What will my friend see when I send him an e-mail? First, an image of our e-card, with a personalized text: María wants to share a wish with you. webLa Prairie Christmass e-card proposal. Sept 2011
  66. 66. it´s all about sharing! Sequence: IV viral experience What will my friend see when I send him an e-mail? First, an image of our e-card, with a personalized text: María wants to share a wish with you. web When link, he will go to our web e-card and travel automatically inside the Tree to see his/her friend´s desire.La Prairie Christmass e-card proposal. Sept 2011
  67. 67. notes about technical development & support Technology The project will make use of some the latest web technologies and techniques to bring a rich, interactive and enjoyable experience to the user. • Anigraphy: combination of still and animated pictures in the e-card to achieve a unique look and feel. • Papervision: 3D Framework in the online site to provide a breathtaking interactive navigation over a rich visual landscape. These eyecandy elements will be built on top of a robust and secure chain of long tested standard technologies or platforms like Flash, Apache, PHP and MySQL. All in order that the user can safely and seamlessly enjoy the full Wishing Tree experience.La Prairie Christmass e-card proposal. Sept 2011
  68. 68. contents control and coordination Languajes The wishes can be wrtitten in any languaje or in any of the five official languajes of the e- card. This is an global e-card. Filters. All messeges should be filtered before publishing. Santaidea can coordinate a determined amount of messeges.La Prairie Christmass e-card proposal. Sept 2011
  69. 69. SummaryLa Prairie Christmass e-card proposal. Sept 2011
  70. 70. Summary COMUNICATION Mail with static image la Prairie presents... The wishing treeLa Prairie Christmass e-card proposal. Sept 2011
  71. 71. Summary COMUNICATION Mail with static image la Prairie presents... The wishing tree ANIMATION www.laprairiewishingtree.com Flash animation 20” aproxLa Prairie Christmass e-card proposal. Sept 2011
  72. 72. Summary COMUNICATION Mail with static image la Prairie presents... The wishing tree ANIMATION www.laprairiewishingtree.com Flash animation 20” aprox WISHING XPERIENCE www.laprairiewishingtree.com make a wish for 2012 inside The Wishing TreeLa Prairie Christmass e-card proposal. Sept 2011
  73. 73. Summary COMUNICATION Mail with static image la Prairie presents... The wishing tree ANIMATION www.laprairiewishingtree.com Flash animation 20” aprox WISHING XPERIENCE www.laprairiewishingtree.com make a wish for 2012 inside The Wishing Tree SHARE YOUR WISH e-mail make a wish for 2012 inside The Wishing TreeLa Prairie Christmass e-card proposal. Sept 2011
  74. 74. Summary COMUNICATION Mail with static image la Prairie presents... The wishing tree ANIMATION www.laprairiewishingtree.com Flash animation 20” aprox WISHING XPERIENCE www.laprairiewishingtree.com make a wish for 2012 inside The Wishing Tree SHARE YOUR WISH e-mail make a wish for 2012 inside The Wishing Tree FRIEND EXPERIENCE www.laprairiewishingtree.com Flash animation inside The Wishing TreeLa Prairie Christmass e-card proposal. Sept 2011
  75. 75. Santaidea´s servises assestment original idea, concept and script 3.500 € concept art, desyng & motion. 5.500 € programming & tecnical support. 6.500 € total 15.500 € coordination & control of contents (depending an la Prairie´s needs).La Prairie Christmass e-card proposal. Sept 2011
  76. 76. Timing work deadlines Aproval of the idea & budjet sept 24 Art concept & story board oct 7 concept art & oct 14 storyboard aproved flash design & motion oct 29 programming nov 15 FINISHED nov 25La Prairie Christmass e-card proposal. Sept 2011
  77. 77. it´s all about light!
  78. 78. it´s all about light!it´s all about wishing!
  79. 79. it´s all about light!it´s all about wishing!it´s all about sharing!
  80. 80. it´s all about light!it´s all about wishing!it´s all about sharing!
  81. 81. it´s all about light!it´s all about wishing!it´s all about sharing! thank you!

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