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Methods of promotion

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Methods of promotion

  1. 1. + Methods of promotion Annett y Lupita
  2. 2. + Cold calling to selected telephone numbers Advantages Disadvantages  Efficiency: You can explain with more details to the customer all the benefits about the service or product.  Efficiency: If the customer is not interest in the service or product, he can hang up the call.  Effect: The customer can feel that he is important for the company.  Cost: It is very expensive.  Effect: That you have only an opportunity to impress the customer.
  3. 3. + Flyers delivered by hand to people´s homes Advantages  Efficiency: It have visual impact in the customer and is practical.   Disadvantages  Efficiency: The people could throw it away, if it is not interesting. Cost: It is cheap in large amounts.  Effect: That the people can conserve it, and recommend the product or service. Cost: If the flyers are in color, they are more expensive that in black and white.  Effect: That the customer can decide not to read it.
  4. 4. + Direct mailing by post Advantages Disadvantages  Efficiency: You are focused in your market niche.  Efficiency: The customer can decide not to read it.  Cost: The cost is minimum.  Effect: Sometimes, this publicity is irritating for the customer.  Effect: The customer can feel that he is important for the company, if the publicity is customized.
  5. 5. + Spamming to e-mail addresses on a database you have obtained Advantages Disadvantages  Efficiency: You can gain more customers from many places.  Efficiency: The customer can decide not to read it.  Cost: The cost is minimum.  Effect: Sometimes, this publicity is irritating for the customer.  Effect: The costumer receive important information about the product or service.
  6. 6. +  Because:  The advantage of this publicity are:   Direct mailing by post The customers will feel important for the company.  We decide The customers will be interested in the publicity that the company send. The customers will be current with the news and promotions of the company.  This publicity doesn´t have cost.

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