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Trends on csr communication on social media in europe - Céline Steer

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This is Lundquist Analyst Céline Steer's presentation.

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Trends on csr communication on social media in europe - Céline Steer

  1. 1. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Céline Steer Analyst, Lundquist Workshop: Follow me! - Trends on csr communication on social media in Europe
  2. 2. 6th CSR ONLINE AWARDS CONTENT 1. CSR STAKEHOLDERS ON SOCIAL MEDIA 2. COMPANIES ON SOCIAL MEDIA 3. OOPS MOMENTS ON SOCIAL MEDIA TRENDS ON CSR COMMUNICATION ON SOCIAL MEDIA IN EUROPE
  3. 3. 6th CSR ONLINE AWARDS STAKEHOLDERS AND SOCIAL MEDIA FOR CSR Monthly use for CSR by channel 58% 74% 21% 50% 53% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
  4. 4. 6th CSR ONLINE AWARDS TYPICAL ACTIVITES BY CHANNEL Keepintouchwithfriends Keepintouchwith professionalconnections Followcompanies&brands Followotherorganisations (NGO,charity,cause,initiative) Followexpertsinthefield Engagewithcompanies (questions,comments,“chats”) Engagewithother organisations Sharenews,research,opinion, Postyour/yourorganisation’s announcements,news, research Lookforajobinthisfield Keepup-to-datewithnews andtrends Commentonrelevanttopics Asaplatformforcollaboration &collectiveinnovation 82% 22% 33% 42% 21% 21% 27% 54% 43% 5% 43% 45% 30% 37% 86% 51% 49% 63% 42% 48% 53% 48% 77% 56% 42% 42% 21% 27% 44% 56% 58% 27% 31% 54% 49% 7% 57% 38% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook LinkedIn Twitter
  5. 5. 6th CSR ONLINE AWARDS6th CSR ONLINE AWARDS • 380 accounts mapped COMPANIES ON SOCIAL MEDIA 64% 87% 57% 75% 28% 11% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Companies Company presence by channel • 297 accounts fully evaluated (for 76 companies: ≈ 4 accounts each)
  6. 6. 6th CSR ONLINE AWARDS6th CSR ONLINE AWARDS ADDRESSING CSR/SUSTAINABILITY ON SOCIAL MEDIA Distribution of scores of companies by Quartiles Fourth Quartile Third Quartile Second Quartile First Quartile 36 16 13 11 0 5 10 15 20 25 30 35 40Numberofcompanies 19% 46% 35% 33% 60% 7% 22% 53% 25% 0% 52% 28% 0% 10% 20% 30% 40% 50% 60% 70% Do not communicate effectively on CSR Partially communicate on CSR Effectively communicate on CSR Facebook (52 accounts) LinkedIn ( 43 accounts) Twitter (77 accounts) YouTube (60 accounts) Effectiveness of CSR communication on Social Media accounts
  7. 7. 6th CSR ONLINE AWARDS6th CSR ONLINE AWARDS OOPS MOMENTS ON SOCIAL MEDIA
  8. 8. 6th CSR ONLINE AWARDS 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 GRAZIE!

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