KWD WebrankingSwitzerland2011
thedition in Europe
thedition in Switzerland
companies evaluated in      Europe
largest Swiss companies        analysed
responses to the KWDWebranking questionnaires
hours on average spent analysing    each corporate website
Hundreds of best practice  examples identified
KWD Webranking – market driven research                             Step 3  Step 1                     Questionnaire to   ...
Changes in the 2011 protocol• New to the research is the elimination  from the protocol of the section dedicated  to desig...
Evolution of Swiss performance                   Swiss average score   Swiss best performer     European best performer   ...
Swiss performance by area 2011                                   Corporate &                                     IR front ...
Most important financial information(required by the market)•   Market share, market statistics and competitors    •   Swi...
Technology and interactivity•   The number of companies presenting interactive annual reports (34%) is below the    Europe...
Employer branding and CSR• The average performance of the Swiss companies in the CSR section is 34%  of the max score comp...
What will happen in 2011• Continued focus on the entire corporate communications digital  space (website – search – social...
Key dates KWD Webranking 2012• Target group research  • Web managers survey             Ongoing, ends mid May  • Analyst a...
Thank youjoakim.lundquist@halvarsson.it
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Lundquist, Joakim Lundquist - Results from KWD Webranking Switzerland 2011. Lundquist Breakfast Meeting in Zurich 21 Feb 2012

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Joakim Lundquist, founding partner of Lundquist Srl and country manager for KWD Webranking in Switzerland, presented the awards for the best corporate websites in the 2011 edition of KWD Webranking Switzerland Top70

Published in: Business, Economy & Finance
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Lundquist, Joakim Lundquist - Results from KWD Webranking Switzerland 2011. Lundquist Breakfast Meeting in Zurich 21 Feb 2012

  1. 1. KWD WebrankingSwitzerland2011
  2. 2. thedition in Europe
  3. 3. thedition in Switzerland
  4. 4. companies evaluated in Europe
  5. 5. largest Swiss companies analysed
  6. 6. responses to the KWDWebranking questionnaires
  7. 7. hours on average spent analysing each corporate website
  8. 8. Hundreds of best practice examples identified
  9. 9. KWD Webranking – market driven research Step 3 Step 1 Questionnaire to the capital market & Step 5 Feedback from job seekers. Ranking! companies One-on-one interviews Step 2 Step 4 Creation of the Interviews with protocol experts in different 120 in 10 sections - fields, IR, CSR etc. 2011
  10. 10. Changes in the 2011 protocol• New to the research is the elimination from the protocol of the section dedicated to design & technology• Section about functions and interactive applications includes new criteria linked to tablets and smart phones• Increased importance of social media and search• The section on financial information remains the most important in the protocol (36%)• The maximum score in the sections dedicated to corporate governance (from 6.5 to 8 points), corporate responsibility (from 4.25 to 8 points) and employer branding were raised (10 points compared with 6)10
  11. 11. Evolution of Swiss performance Swiss average score Swiss best performer European best performer German average 100 88,75 89 89 87,75 89 90 85,25 83,75 80 83 79,25 79,75 77,25 75,75 70 71,75 68,25 60,17 58,57 59,31 60 52,39 49,97 50,77 50,03 50 50,9 49,4 49,6 46,9 40 45 42,8 38,4 30 2005 2006 2007 2008 2009 2010 201111
  12. 12. Swiss performance by area 2011 Corporate & IR front page 100% 90% Social Career media & 80% search 70% 60% 50% 40% Global & CSR 30% interactive functions 20% 10% 0% Corporate About us governance Investor Best European company Press Relations CH Average EU Average Financial reporting Best Swiss company12
  13. 13. Most important financial information(required by the market)• Market share, market statistics and competitors • Swiss companies are good at describing their activities but they are not keen on providing information about the market and competitive environment (76% provide no information in this regard)• Strategy and targets (guidance about future performance) • The study found that half of companies do not offer any information about their strategy, while 83% do not state their financial targets• Company’s financing strategy and debt • 74% do not offer any debt information, while only 17% publish their credit ratings• Information about managers and directors • Swiss companies do a good job in presenting curricula of board members and managers (59%), while failing to publish insider trading information (11%) and remuneration policies (27%) on their websites
  14. 14. Technology and interactivity• The number of companies presenting interactive annual reports (34%) is below the European average (47%) • One out of three companies publishing a sustainability report is creating an interactive version• Most of the surveyed websites are accessible via mobile; only a few present a dedicated mobile version • There’s an increased use of the web from mobile applications and a growing interest towards specifically designed versions of websites for tablets (30% have apps for tablets)• Use of video is limited on Swiss websites with only one third presenting a video archive • Often companies present advertising or a corporate film; fewer companies make use of video in specific sections of the website such as CSR and careers
  15. 15. Employer branding and CSR• The average performance of the Swiss companies in the CSR section is 34% of the max score compared to 66% among the European top20 • Only 40% of Swiss companies presents a CSR report (60% at the European level)• Still 20% of Swiss companies do not present career information on their corporate website • The average performance in the employer branding section is 30% of the max score compared to 74% among the European top20
  16. 16. What will happen in 2011• Continued focus on the entire corporate communications digital space (website – search – social media)• Quantifiable measure points with focus on the usability• Increased focus on extra-European companies
  17. 17. Key dates KWD Webranking 2012• Target group research • Web managers survey Ongoing, ends mid May • Analyst and journalist survey May • Interviews with analysts May-June • Job seekers survey May-June• Judgment of company websites • Rankings June-August • Analysis, gap and QA September
  18. 18. Thank youjoakim.lundquist@halvarsson.it

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