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Top German companies stand out globally for online CSR communications. Research finds Henkel, Adidas and Bayer have the best websites.
Consumer products company Henkel wins the CSR Online Awards ‘Germany 2009’, a ranking of the best online CSR communications from components of the DAX 30 index. Sports equipment maker Adidas and chemicals company Bayer tie for second place. German companies perform well at an international level even though many communicate only basic CSR information; most fail to make use of interactivity to engender dialogue.