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Lundquist CSR Online Awards 2010 - Global seminar - 9th presentation: Just Means

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The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. Credit Suisse, Eni, Fiat, Hera, Hewlett-Packard, Nestlé and UBS were awarded for excellence in online CSR communications.

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Lundquist CSR Online Awards 2010 - Global seminar - 9th presentation: Just Means

  1. 1. Overview
  2. 2. condition or character as to who a person or what a thing is i·den·ti·ty [ahy-den-ti-tee, ih-den-]
  3. 3. 500 million+ active users 30 billion pieces of content shared each month Average user creates 90 pieces of content each month
  4. 4. "True generosity consists precisely in fighting to destroy the causes which nourish false charity. False charity constrains the fearful and subdued, the "rejects" of life," to extend their trembling hands. True generosity lies in striving so that these hands - whether of individuals or entire peoples - need be extended less and less in supplication, so that more and more they become human hands which work and, working, transform the world.” 1
  5. 5. WHY NOW? The World Has Changed Problem Solvers Everywhere 3
  6. 6. CLOSED INNOVATION OPEN INNOVATION The smart people in our field work for us To profit from R&D, we must discover it, develop it, and ship it ourselves If we discover it ourselves, we will get it to market first The company who gets an innovation to market first will win We should control our IP, so that our competitors don’t profit from our ideas We need to work with smart people inside and outside our company External R&D can create significant value We don’t have to originate the research in order to profit from it If you make the best use of internal and external ideas, you will win We should profit others’ use of our IP, and should buy others’ IP whenever it advances our own business model 5
  7. 7. WHO WE KNOW WHO THEY KNOW 7
  8. 8. 5,000 80% 100% 1 Corporate Register 2 Ernst and Young 3 Global Reporting IInitiative
  9. 9. PROACTIVE CASE STUDIES
  10. 10. LESSION 1: GET STARTED
  11. 11. LESSON 2: BE WILLING TO TAKE RISKS
  12. 12. LESSON 3: TIE CAMPAIGNS TO CORE STRATEGY
  13. 13. REACTIVE CASE STUDIES
  14. 14. 6 LESSON 4: RESPOND QUICKLY
  15. 15. LESSON 5: ENGAGE HONESTLY
  16. 16. LESSON 6: ENABLE OWNERSHIP
  17. 17. LESSON 7: SOCIAL MEDIA IS EVERYWHERE
  18. 18. LESSON 8: DON’T B.S. YOURSELF
  19. 19. Martin Smith msmith@justmeans.com Justmeans

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