Lundquist Breakfast Meeting Zurich - Social Media

580 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
580
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Lundquist Breakfast Meeting Zurich - Social Media

  1. 1. Social media Social media Interacting with the corporate websiteLundquist Breakfast Meeting - Zurich, Thursday 3 February 2011
  2. 2. Social media?2011-02-04 | 2
  3. 3. A few figures about Swiss companies on social media 21% Are not present on Not included in the10% any large social media English version of Wikipedia With an English33% Are present on only one social media 59% Wikipedia page have a page that does not clearly present what the company does Do not link to social85% media from the corporate website 91% Have no information about the brand2011-02-04 | 3
  4. 4. The challenge of using social media ina corporate context Corporate Social Website media2011-02-04 | 4
  5. 5. The three phases of development ofsocial media in a corporate context 1 Initiatives on 2 Link between 3 Integration between different social site and social social media media media and corporate site2011-02-04 | 5
  6. 6. Develop a presence in social mediachannels 1 Initiatives on different social media2011-02-04 | 6
  7. 7. Examples of social media presence ofSwiss companies2011-02-04 | 7
  8. 8. Connecting on-site and off-site presence 1 Initiatives on different 2 Link between site social media and social media Corporate website2011-02-04 | 8
  9. 9. Connecting on-site and off-site presence2011-02-04 | 9
  10. 10. Integration of on-site and off-sitepresence 1 Initiatives on different 2 Link between site 3 Integration between social social media and social media media and corporate site Corporate website2011-02-04 | 10
  11. 11. Makingintegration work2011-02-04 | 11
  12. 12. …but it doesn’t finish here Not only presence and integration But also activities and ongoing engagement And above all the willingness to create a dialogue and use online channels to feedback into off-line communications2011-02-04 | 12
  13. 13. ContactsLundquist SrlSara RusconiSara.rusconi@lundquist.itwww.lundquist.itWebsite: www.lundquist.itBlog: www.lundquist.it/blogTwitter: @lundquistFacebook: www.facebook.com/group.php?gid=83494019054&vPiazza XXV aprile 1 | 20121 Milan, Italy | Tel. + 39 02 4547 7681

×