Awards
8april2014
in partnership with
KWDWebranking2013Switzerland
SWISS SITUATION AND
10 TIPS TO WIN IN 2014
KWD Webranking 2013 study
• KWD Webranking study is the most in-depth analysis of online financial and
corporate communica...
News in the KWD Webranking 2013 study
• 2013 protocol did not undergo significant changes compared with last year’s editio...
Key findings of the Swiss study
• Swiss average score: 38.1 points
– The average score is the same as last edition
– Only ...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
Key findings of the Swiss study
0%
10%
20%
30%
40%
50%
60%
70%
Start page & Functions
About us
Press
Reporting
The share
I...
10 TIPS TO
WIN IN 2014
#1 Investor proposition
6companies
out of 51 have a
page dedicated
to potential
investors
15
#2 Interactive press releases
14companies
out of 51 offer
interactive press
releases
16
#3 Group strategy
71%
present their
strategy
24%
give examples
of what the
company
achieved
through it
17
#4 R&D and innovation
45%
address
innovation
theme
33%
provide
information
about R&D
programmes
18
#5 Social media
47%
link to corporate
social media
channels
4companies
out of 51 explain
what social
channels are
used for...
11companies
out of 51 have a
mobile presence
#6 Mobile presence
20
#7 Share key figures
41%
do not publish
share key
figures
21
#8 CSR strategy
63%
do not present
CSR strategy
22
#9 Personnel statistics
43%
do not present
updated number
of employees
18%
offer diversity
statistics about
personnel
(e.g...
#10 Remuneration for Board members and top
managers
69%
do not present
remuneration
for Board
members and
top managers
24
Thank you!
Joakim Lundquist
Head of KW Digital Italy and Switzerland and Lundquist founding partner
joakim.lundquist@lundq...
Awards
8april2014
in partnership with
KWDWebranking2013Switzerland
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Kwd webranking switzerland 2013 - 10 tips to win in 2014

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Kwd webranking switzerland 2013 - 10 tips to win in 2014

  1. 1. Awards 8april2014 in partnership with KWDWebranking2013Switzerland SWISS SITUATION AND 10 TIPS TO WIN IN 2014
  2. 2. KWD Webranking 2013 study • KWD Webranking study is the most in-depth analysis of online financial and corporate communications in Europe • 17th European edition and 10th Swiss edition • 51 evaluated companies in Switzerland and 852 globally 2 ONLINE QUESTIONNAIRES Over 400 answers to two questionnaires (capital market and employer branding) PROTOCOL REDEFINITION 2014 protocol: 102 criteria e 326 subcriteria, for an overall score of 100 points PUBLICATION OF RESULTS Data analysis, publication of results and of new trends in corporate communication at an international level
  3. 3. News in the KWD Webranking 2013 study • 2013 protocol did not undergo significant changes compared with last year’s edition • Social media criteria were optimized: – LinkedIn and Wikipedia gained weight – Social media were evaluated only if indicated on corporate websites • The weight of some sections was modified according to the answers to questionnaires • New criteria were introduced: – Anti-corruption initiatives – Introduction about the company’s ethical stance – Targets and data need to be presented in a clearer way • More focus on mobile and responsive design 3
  4. 4. Key findings of the Swiss study • Swiss average score: 38.1 points – The average score is the same as last edition – Only 1 company out of 2 improved its score – Swiss average score is well below the European top 100 companies by market capitalization (45.3 points) • The average score of the 20 Swiss biggest companies gained Switzerland the 5th rank in Europe, behind Nordic countries and Italy 4
  5. 5. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 5
  6. 6. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 6
  7. 7. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 25% do not present sustainability information other than the code of ethics 7
  8. 8. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 50% do not provide enough information on debt 8
  9. 9. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 8% do not publish information for prospective employees 9
  10. 10. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 10
  11. 11. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 71% provide an outline of the group strategy in the About us section 11
  12. 12. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 96% include information concerning AGM (but 33% of them do not mention remuneration for Board members and top managers) 12
  13. 13. Key findings of the Swiss study 0% 10% 20% 30% 40% 50% 60% 70% Start page & Functions About us Press Reporting The share Investor relations Governance CSR Career Social media and search % CH su max % EU top 100 (market cap) su max 51% have a quite complete Wikipedia page 13
  14. 14. 10 TIPS TO WIN IN 2014
  15. 15. #1 Investor proposition 6companies out of 51 have a page dedicated to potential investors 15
  16. 16. #2 Interactive press releases 14companies out of 51 offer interactive press releases 16
  17. 17. #3 Group strategy 71% present their strategy 24% give examples of what the company achieved through it 17
  18. 18. #4 R&D and innovation 45% address innovation theme 33% provide information about R&D programmes 18
  19. 19. #5 Social media 47% link to corporate social media channels 4companies out of 51 explain what social channels are used for 19
  20. 20. 11companies out of 51 have a mobile presence #6 Mobile presence 20
  21. 21. #7 Share key figures 41% do not publish share key figures 21
  22. 22. #8 CSR strategy 63% do not present CSR strategy 22
  23. 23. #9 Personnel statistics 43% do not present updated number of employees 18% offer diversity statistics about personnel (e.g. age, gender, nationality) 23
  24. 24. #10 Remuneration for Board members and top managers 69% do not present remuneration for Board members and top managers 24
  25. 25. Thank you! Joakim Lundquist Head of KW Digital Italy and Switzerland and Lundquist founding partner joakim.lundquist@lundquist.it @JoakimLundquist Follow Lundquist: Lundquist company page @Lundquist Lundquist page Lundquist channel Slideshare account Lundquist page
  26. 26. Awards 8april2014 in partnership with KWDWebranking2013Switzerland

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