TRENDS AND CHALLENGES IN DIGITALCORPORATE COMMUNICATIONSMilan November 28, 2011
The key to thefuture is in our past
Last 10 years we have• Rebuilt, redesigned, repositioned the corporate website   ebuilt, redesigned,• Created dedicated de...
Integration
MessageIntegration                        Corporate site        Customer and                                              ...
Integration is thelargest challenge for2012
Trends for 2012 1       Functionality           2        Design                Search                 Parallax scrolling  ...
Search  1
Press and media functionality             2
Maps 3
Graphs  4
Social media (integration)           5
Think in modules
Design trends                     Design below the fold   Textures of depth and    Expressive   Responsive design orParall...
Parallax ScrollingParallax scrolling is a special scrollingpseudo-3D technique in computer graphics,where background or fo...
Parallax Scrolling
Design below the foldPeople expect to scroll                                                      2Think of a newspaper’s ...
`Long’ websites
Big images and texturesBig ImagesLarge backgrounds make a very impressive visual                                          ...
Big images
Texture adds depth
Expressive typographyTypography not only used to provideinformation rather it can improve the userexperience as well by im...
One picture says more than a 1000words…words…
Responsive designResponsive design•   More flexible                                                           5•   Images ...
Mobile design
Our 10 second pitch…We help you join up the dots, making sense of the future by                        dots,combining rese...
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011
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KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011

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KWD, Staffan Lindgren - Trends and challenges in digital corporate communications. KWD Webranking Awards, Milan, Nov 28 2011

  1. 1. TRENDS AND CHALLENGES IN DIGITALCORPORATE COMMUNICATIONSMilan November 28, 2011
  2. 2. The key to thefuture is in our past
  3. 3. Last 10 years we have• Rebuilt, redesigned, repositioned the corporate website ebuilt, redesigned,• Created dedicated departments• Launched business websites, customer support websites and portals websites,• Launched our company into social media• Started to move our corporate reporting into digital• Changed from mobile telephones to mobile media consumption devicesWhat is the problem with that? that?
  4. 4. Integration
  5. 5. MessageIntegration Corporate site Customer and business sites Print, videoSocial media and other Mobile Organisation media
  6. 6. Integration is thelargest challenge for2012
  7. 7. Trends for 2012 1 Functionality 2 Design Search Parallax scrolling Graphs becomes dynamic Design below the fold Maps Textures & Images Press releases Typography Social media Responsive design 3 Content 4 Sociala media About Nytta Press Crowdsourcing IR Influence Career Algorithms CSR Storytelling In KWD Webranking
  8. 8. Search 1
  9. 9. Press and media functionality 2
  10. 10. Maps 3
  11. 11. Graphs 4
  12. 12. Social media (integration) 5
  13. 13. Think in modules
  14. 14. Design trends Design below the fold Textures of depth and Expressive Responsive design orParallex scrolling & single page images typography enabling mobile
  15. 15. Parallax ScrollingParallax scrolling is a special scrollingpseudo-3D technique in computer graphics,where background or foreground movingimage create an illusion of depth adding tothe immersion.Although its forte was Gaming arena but nowits growing by leaps and bounds in WebDesigning as well. 1
  16. 16. Parallax Scrolling
  17. 17. Design below the foldPeople expect to scroll 2Think of a newspaper’s front page above the fold.What is the dominant content? On manynewspapers it is simply an exciting image orheadline to lure readers in.All of the substantial content is embedded withinthe rest of the paper, but if a reader is compelledby the headline they will gladly search it out.Use this to your advantage. Attract your visitorsabove the fold, but don’t hesitate to put the goodstuff below. It simply has to be somethingcompelling; something that will make a winningcase for the rest of the site
  18. 18. `Long’ websites
  19. 19. Big images and texturesBig ImagesLarge backgrounds make a very impressive visual 3impact on websites. A web designer has thepossibility to play with different design variablesthat are usually used by photographers, such asdepth of field or focus. The background does nothave to be just photos, but also any other largeillustration or even video.TexturesUsing texture is a good way to add depth, detail,and a layer of interest to a web design. Whetherit’s in big doses or just a few subtle patches hereand there, texture can help give personality to yourwebsite.
  20. 20. Big images
  21. 21. Texture adds depth
  22. 22. Expressive typographyTypography not only used to provideinformation rather it can improve the userexperience as well by improving the webdesign. 4
  23. 23. One picture says more than a 1000words…words…
  24. 24. Responsive designResponsive design• More flexible 5• Images automatically adjusted• Layout that never breaks• Adopts from landscape to portraitMobile Design• Touch changes the interaction design paradigm• It changes the way people physically interact with a website• Directionality of flow is changed• Pinch to zoom gesture means that zoom out and pan is now an acceptable way of navigating across a site while browsing by fingers
  25. 25. Mobile design
  26. 26. Our 10 second pitch…We help you join up the dots, making sense of the future by dots,combining research with advice and implementation.• Digital strategy• Corporate websites, strategy, message, design and build websites, strategy, message,• Moving from print to digital, to mobile for corporate reporting• Understanding how to integrate what you already have• Questions? Questions?

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