Global Sustainabilityand the Shifting ParametersLiving the change through the online engagementGiulio Lo IaconoCSR Manager...
Enel World Leader: the business results*                                73,377 mil. euro                                Re...
Our vision of sustainability: a dynamic equilibrium                                                 Economy               ...
Sustainability indexes - key milestones       2004          2006         2007                2010                2011     ...
Stakeholder Engagement: Enel tube map
New keywords, new media
Logical ModelCorporate Social Contents                           Enel Sharing Landscape                     Outputs  Platf...
EnelSharing – Other Channels        Enel has many different profiles, for corporate       N. of Profiles           7      ...
EnelSharing – Facebook pages                 Overview    The Facebook page of EnelSharing    is the reference point of Ene...
EnelSharing – YouTube               Overview   Youtube collects a great number of   short video contents concerning   news...
EnelSharing – Twitter                Overview    Twitter has recently become the    third most popular social network    i...
Mobile Apps                    9 APPS               available on the most                important platforms              ...
enel.com1. Declaration of intents   made by our CEO                2       1   1   Mr. Fulvio Conti2. Interactive access t...
Interactive     Report1. Key Figures2. Stakeholders Map to find   immediately all our projects3. A sustainable year/   Sus...
16
S-Day and social media
e-learning: CSR and Sustainability   0        5          10         15         20       25        30       35        40   ...
Enel Alternative Dispute Resolution (ADR) procedure                  Quick, effective, free of charge,                  al...
ProcedureProcedure: on-linehttp://www.enel.it/conciliazione_online/conciliazione/ free of charge Joint ADR Committee. T...
The potential of Enel ADR procedureEnel is the first European Utility that set an ADR procedure to all domesticcustomers i...
Thank Youfor your kind attentionGiulio Lo Iaconogiulio.loiacono@enel.com                           25
Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011
Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011
Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011
Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011
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Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011

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Enel, Giulio Lo Iacono - Social Media and Multimedia Workshop. 3rd Lundquist CSR Online Awards, Venice 27-28 Oct 2011

  1. 1. Global Sustainabilityand the Shifting ParametersLiving the change through the online engagementGiulio Lo IaconoCSR Manager – EnelVenice, 28 October 2011
  2. 2. Enel World Leader: the business results* 73,377 mil. euro Revenues (+14%) 17,480 mil. euro EBITDA (+6,8%) 97.281 MW Generating capacity 290.2 TWh Total net production 92.3 TWh Renewable net production 78.313 Employees 61 mil. Power and Gas Customers 4 Continents*as of December 31° 2010 2
  3. 3. Our vision of sustainability: a dynamic equilibrium Economy • Shareholders and investors • Employees • ClientsStakeholders’ • Suppliersexpectations • Institutions • Associations • Communities • Future generations Environment Society 3
  4. 4. Sustainability indexes - key milestones 2004 2006 2007 2010 2011 Confirmation for the eighth year Admission Constant score c. 80/100 The only multi- utility to be FTSE4Good Policy re-admitted Committee introduces Nuclear Admission Score increased Power Criteria Withdrawal due to 91/100 acquisition of nuclear assets The only utility member of Carbon Global 500 CPLI Admission Disclosure Score 37 Score 89/100 A global leader in sustainability indexes
  5. 5. Stakeholder Engagement: Enel tube map
  6. 6. New keywords, new media
  7. 7. Logical ModelCorporate Social Contents Enel Sharing Landscape Outputs Platforms Contents Buzz Analisys News Opinions Texts Community Video Sharing Publishing Corporate Sites Preferences Ads and needs Video Market Corporate Blogs informations Audio and sites for sponsorhips and Pictures operations Compliances Widgets Image Sharing Micro Blogging Web 1.0 Option Twits .com Corporate Social leaders Network Profiles SM Applications Social I Phone Apps relations Managing Reputation and Online Edutainment knowledge Engagement intelligence
  8. 8. EnelSharing – Other Channels Enel has many different profiles, for corporate N. of Profiles 7 activities, sponsorships, events and initiatives. N. of Friends 17.817 Youtube is used as a big engine to N. of friends and sub. 1.552 upload, share and publish video contents. N. of views 2.850.428 Slideshare is used to publish corporate N. of presentations 69 balance sheets and presentations. N. of views 26.157 Twitter is used to boost every Enel N. of tweets 2.215 information. and to raise the actions made on other SM. N. of followers 12.174 Issuu is used to publish the Oxygen N. of presentations 15 magazine. The magazine is then bookmarked on Twitter. N. of views 5.470 Flickr hosts every photo sets from N. of photos 2.962 corporate events and sponsorships. N. of views 369.145 Foursquare allows to geo-localize the user during events and corporate happenings. Enel uses LinkedIn to get in touch with a network of professionals and to promote new job offers.
  9. 9. EnelSharing – Facebook pages Overview The Facebook page of EnelSharing is the reference point of Enel’s social media initiatives. Actions Facebook pages daily update fans about company initiatives, encouraging the participation of users. The EnelSharing fan page is daily updated with the following contents: - Corporate news - Social initiatives - Events - Insights - Multimedia contents (video, photos) - Social Games and contest Profiles Enel has many profiles on Facebook: - EnelSharing - Enel - Ducati & Ducati Corse N. Of fan & friends 17.817 - Enel Digital Contest - Meteo & Oroscopo
  10. 10. EnelSharing – YouTube Overview Youtube collects a great number of short video contents concerning news, ads, sponsorships, etc. Actions The platform allows to personalize and organize the channel. The features of the channel allow to reach different targets and enrich contents with the users’ inputs: - customization of the graphic skin - collection of tags and comments from the users Viewed videos 2.850.428 - organization of video by issues Members & friends 1.552 - daily video update - community management
  11. 11. EnelSharing – Twitter Overview Twitter has recently become the third most popular social network in the world. Actions Last year, Twitter developed some features that enhance the fast communication style of the platform through videos and images. Twitter allows: - to instantly message the user - to reach national and Nr. of followers 2339 international opinion leaders in Nr. of tweets 12.174 areas such as technology, finance and energy - to follow the live coverage of events
  12. 12. Mobile Apps 9 APPS available on the most important platforms 51% downloads coming from abroad
  13. 13. enel.com1. Declaration of intents made by our CEO 2 1 1 Mr. Fulvio Conti2. Interactive access to our main projects3. Press releases and news also available on iPhone/iPad4. Enel Nuclear overview, 3 a global benchmark of transparency (FTSE4Good)5. Enel’s Sustainability History, the timeline of our CSRAnd more… 5• Direct access to the videos uploaded on YouTube 4• CSR Glossary
  14. 14. Interactive Report1. Key Figures2. Stakeholders Map to find immediately all our projects3. A sustainable year/ Sustainability stories to know our best practices 1 24. Interactive KPI to explore our performances with interactive chartsThe Interactive Report allowsyou to:• find all the information 3 4 through targeted searches• browse all the financial statements of Enel by hypertext references• download from the Download Center all documents related to Enel’s Sustainability• explore the interactive GRI Content Index
  15. 15. 16
  16. 16. S-Day and social media
  17. 17. e-learning: CSR and Sustainability 0 5 10 15 20 25 30 35 40 minutesTest Sustainability CSR: CSR in Enel: and - Origins, definition and - Origins and CSR system Sustainable goals - Reporting development - Socially responsible - Importance of communication enterprises - A shared responsibility - CSR e and enterprise - Future commitments competitivity - Benchmark 19
  18. 18. Enel Alternative Dispute Resolution (ADR) procedure Quick, effective, free of charge, alternative to ordinary justice Enel online Alternative Dispute Resolution enables the customers to rapidly and costless settle the disputes and solve economic conflicts and small claims Enel is the first European Utility which has an operative alternative dispute resolution procedure. Enel is a European leading benchmark 21
  19. 19. ProcedureProcedure: on-linehttp://www.enel.it/conciliazione_online/conciliazione/ free of charge Joint ADR Committee. The Committee ismade up of two Conciliators, oneappointed by Enel and one by theConsumer Association chosen by thecustomer The Conciliators negotiate a solutionthat the Consumer Association proposes tothe customer: - if the customer is satisfied by the solution, he will sign an Agreement; - if the customer is not satisfied the Conciliators will sign a statement declaring that an agreement has not been reached 22
  20. 20. The potential of Enel ADR procedureEnel is the first European Utility that set an ADR procedure to all domesticcustomers in cooperation with all the Italian Consumer Associations.There is an ADR procedure on line also for SME’s Associations. Enel Servizio Elettrico Enel Energia - Gas Enel Energia- Power 27 millions Customers 2,8 millions Customers 2,7 millions Customers • 25 millions customers • 1,5 millions Customers • 2,4 millions Customers can apply the ADR can apply the ADR can apply the ADR Totally 32,5 millions Customers • 29 millions Customers can apply ADR 23
  21. 21. Thank Youfor your kind attentionGiulio Lo Iaconogiulio.loiacono@enel.com 25

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