Brochure CSR Online Awards Seminar. Venice 27-28 Oct 2011


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Brochure CSR Online Awards Seminar. Venice 27-28 Oct 2011

  1. 1. LundquistCSR Online AwardsSeminar 2011The future ofonline CSRcommunications27-28 October 2011VeniceTelecom Italia Future CentreGALA DINNER . AWARDS . CONFERENCE . WORKSHOPS lundquist.CSRONLINEAWARDS Organised by lundquist.2 0 1 1 measure . manage . change
  2. 2. Foreword Dear participant, The second part of the day will feature a workshop totally dedicated to socialby Welcome to our Third CSR Online Awards networks and multimedia content. Seminar. We are delighted to have you NGOs and companies will present here to discuss the benefits and challenges perspectives and insights on how the useJoakim of communicating corporate social responsibility (CSR), sharing best practices of social media channels can effectively engage online audiences.Lundquist and insights on the future of online CSR communications. To all of you, thank you for taking the time to join us, welcome and enjoy the Seminar!Founding Partner, Lundquist Srl A very sincere “thank you” to our sponsors and all those who helped to make this Joakim event possible. We believe it’s important to accompany our research and consultancy activities with this opportunity for wider discussion about CSR communications involving both CSR professionals and all of those who work in web communications. During the first part of the day, we will address the issue of reporting from users’ Please note: If you are tweeting perspectives and feature an analysis of key from the event, please use hashtag trends from the CSR Online Awards 2011. #csrawards Two workshops will face the topics of taking disclosure online and integrating To download full documentation online communication within the broader on our CSR research series, visit communications strategies, supported by and search for case studies, external experts and ample “Lundquist CSR” or go to time for discussion and sharing of ideas and experiences. 2
  3. 3. Agenda Thursday, 27 October 2011 19:00 Gala dinner and official ceremony of the CSR Online Awards 2011 The gala dinner will be preceded by a cocktail reception The evening will conclude with the presentation of the CSR Online Awards 2011, honouring top performers in Austria, Europe, Germany, Italy, Switzerland and UKPlease note:The opening session (9:00-10:45) and the Friday, 28 October 2011afternoon workshop (14:00-16:00) will be video 08:15 / 09:00 Breakfast & registrationrecorded and broadcast in live streaming and 09:00 / 10:45 Opening session: User perspectives - Refettorio >> Welcome Address – Carlo Fornaro, Vice President External Relations, Telecom Italia >> Joakim Lundquist, Founding Partner, Lundquist: “Our approach to CSR communications” >> James Osborne, Head of CSR communications, Lundquist: “Building trust through CSR communications” >> Lucy Goodchild, Press & Communications Manager, Global Reporting Initiative: “Who’s reading your report? Why audiences matter for sustainability reporting” >> Erol Bilecen, Head Client Services Asset Management, Bank Sarasin: “A sustainability analyst’s view on CSR reporting” 10:45 Coffee Break 11:00 / 12:45 Parallel workshop 1 Taking disclosure online: experiences in web-based reporting - Refettorio Moderated by James Osborne, head of CSR communications, Lundquist >> Case study 1: Centrica – Briana Whitlock, Corporate Responsibility Officer: “Transparency, materiality and dialogue: Centrica’s approach to online CR communications” >> Case study 2: Metso – Katri Riekkinen, External Communications Manager: “Communicating shared value – Using sustainability communications at Metso Corporation” >> External expert: Antonio Astone, Business Line Assessment & Training Manager, DNV Business Assurance: “Corporate responsibility reporting trends” 3
  4. 4. Agenda 11:00 / 12:45 Parallel workshop 2 Online Communications within the broader engagement strategy – Sala Draghi Moderated by Sara Rusconi, Head of Web Consulting, Lundquist >> Case study 1: Telecom Italia – Paolo Nazzaro, Group Sustainability Director: “Valuing non-financial performance – Identifying, measuring and managing material drivers of value”Please note:The opening session (9:00-10:45) and the >> Case study 2: Nestlé – Susan Steinhagen, Public Affairs Specialist: “Creating Sharedafternoon workshop (14:00-16:00) will be video Value Leadership at Nestlé”recorded and broadcast in live streaming on >> External expert: Diana Guzman, Director Southern Europe, Carbon Disclosure and 12:45 / 14:00 Lunch 14:00 / 16:00 Workshop 3 Social Media & Multimedia Content – Refettorio Moderated by Greg Schneider, Co-founder of 3BL Media Part I – NGO perspectives >> WWF - Fernando Zarur, Online Content Producer: “Social media beyond the hype: bridging the generational digital gap” >> GREEN.TV – Martin Atkin, Editorial Director: “Online Video – Awareness to action” Part II – How companies use social media >> Enel – Giulio Lo Iacono, CSR Manager: “Global Sustainability and the Shifting Parameters - Living the change through online engagement” >> Intel – Revital Bitan, CSR Manager Israel & EMEA: “Intel’s CSR reporting and stakeholder engagement via social media” Concluding remarks 16:00 / 17:00 Aperitif 4
  5. 5. Thespeakers Antonio Astone Martin Atkin Erol Bilecen DNV Business Assurance Editorial Director Head of Client Services GREEN.TV Bank Sarasin Antonio is Business Line Martin Atkin is Editorial In charge of the Client Assessment & Training Director of GREEN.TV, the Services department which Manager in DNV Business online production and syn- is Bank Sarasin’s center of Assurance in Italy. dication platform for envi- competence for sustainable From January 2011, he ronmental and sustainabil- investments, Erol Bilecen is also covers the role of ity films based in the UK. responsible for some parts Global Responsible for Until recently Martin was of sustainable investment- Sustainability Report Media Director for WWF related marketing. Verification Services in International In Switzer- DNV Business Assurance. land and before that he led Before taking this role he visual communications for joined the Sustainability He collaborated on Greenpeace International Research team of Bank the development of in Amsterdam. Sarasin and worked as an Accountability standard analyst until April 2001. series on sustainability Martin is an award- reporting and is a winning filmmaker with a member of the Italian background in print, radio Technical Commission for and broadcast journalism the development of the including spells as a pro- ISO standard on Social ducer and director for the Responsibility. BBC, ITN and Sky News. 5
  6. 6. Thespeakers Revital Bitan Carlo Fornaro Lucy Goodchild Intel Telecom Italia Global Reporting Initiative She has worked at Intel in Vice President External Lucy Goodchild is Press various capacities since Relations at Telecom Italia & Communications 1987, including, market- since 2008. He began Manager at the Global ing, communication and his career in 1986 as a Reporting Initiative community relations roles. programme-maker at RAI (GRI). Lucy manages the Revital believes that women TV. In 1991, he joined SIP Communications Team, frequently serve as the cat- as a press officer working which looks after GRI’s alysts for creating positive for General Management. communications channels social change. She partici- In 1998, he joined Omnitel and manages GRI’s pated in Harvard Univer- (now Vodafone), where presence in international sity’s program ‘Women he was appointed Head media. Lucy previously and Power - Leadership of Communications and worked in communications in the New World’. Revital External Relations in 2001. at Imperial College London, holds MBA from the Haifa where she covered medicine University, Israel. In 2004 he moved to RCS and natural sciences. MediaGroup as Manager of Group External and Institutional RelationsIn 2007 he entered the Luxottica Group as Head of Corporate Communications and he also supervised the Group Foundation. 6
  7. 7. Thespeakers Diana Guzman Giulio Lo Iacono Paolo Nazzaro Carbon Disclosure Project CSR Manager Telecom Italia Enel Diana Guzmán joined Graduated at the Chartered accountant, CDP in 2010 as country University of Rome “La he has gained over 19 Director for Italy, Spain, Sapienza” with a degree in years of experience in Portugal and Greece Communication, in 1999 multinational companies and she responsible for he joined the BNL Group operating in Italy and all CDP activities in the (now BNP Paribas), where internationally, covering region. She lived and he worked in the Corporate a range of business areas worked for three years in Identity department. including administration, China on the origination finance, control, auditing and commercialization of In 2001 he joined the and external relations. carbon credits, specifically Enel Group, where he He joined Telecom from Clean Development was in charge of Web Italia in 2003 and has Mechanism and Voluntary Content Management headed the sustainability Emission Reduction and, then, Relations with department since 2006. projects. She has also the Stakeholders. He is He is also actively engaged worked in forex trading in currently CSR Manager for in a number of broader Mexico, in venture capital Enel. European business- in Washington, DC. and in academic initiatives, business development in the including co-leadership insurance sector in Hong of the “Evaluating non- Kong. financial performance” LAB 7
  8. 8. Thespeakers James Osborne Katri Riekkinen Greg Schneider Head of CSR Metso Co-Founder communications 3BL Media Lundquist Katri has developed James is a partner at and produced Metso’s Co-founder and CEO of 3BL Lundquist and has been Sustainability Report since Media. Prior to found- head of CSR 2007. As Manager, Group ing 3BL Media, Greg was communications since Communications, and as a the COO and Investor in 2007, overseeing the supervisor of the internal CSRwire, a press release CSR Online Awards and communications team, distribution service focused advising companies in Italy, she headed programs on corporate responsibility. Switzerland, Austria and related to strategy Prior to his five years run- Germany. He also works on communications and ning the newswire, Greg content strategy, corporate employee engagement. built a number of differ- voice and reputation. ent service organizations In her present position, geared to small businesses. James has 12 years’ she develops and experience in print, agency coordinates Metso’s media and online journalism, relations and executive including Bloomberg, communications at the the Financial Times and Group level. regional newspapers in the UK. 8
  9. 9. Thespeakers Susan Steinhagen Briana Whitlock Fernando Zarur Nestlé Centrica WWF Briana Whitlock works in His career started as Susan works in the Pub- the Group CR team at Cen- journalist balanced lic Affairs department at trica plc since 2009 where between digital Nestlé and is responsible for she plays a key role in the and traditional its Creating Shared Value development of the annual communications: he Communications. Prior to CR report and communi- worked as a reporter, joining Nestlé in 2009, Su- cations – the 2011 report public relations officer, san worked with the United will be her 4th at Centrica. as well as creating and Nations Environment Pro- She has also supported the managing new media gramme Finance Initiative development of Centrica’s initiatives. (UNEP FI), Susan has also digital media strategy and worked as a research editor platform, Centrica Views, Fernando is currently for global growth consul- and is a regular contribu- part of the marketing and tancy, Frost & Sullivan. tor. communications division for WWF International, Susan has a Masters degree She is originally from the working with more than 80 in Journalism and Mass United States and now offices around the world. Communication from the lives in London, UK, where University of Madras, she trains for triathlon, India. volunteers as a mentor, and travels as much as possible. 9
  10. 10. CSR Online The CSR Online Awards is an annual research project that investigates how listed The ‘Europe’ ranking 2011Awards companies communicate CSR online, spanning policies, data, case studies, 100 members of the FTSE Eurotop interactivity and engagement. With the aim2011 50 points average score of stimulating debate about the importance The ‘Italy’ ranking 2011 of the web as a strategic tool for corporate responsibility, the study measures not only 50 largest companies by market the quality of information on corporate capitalisation in the FTSE Italia All-Share Index websites but also how effectively content is published online and exchanged with users. 35.4 points average score The ‘Switzerland’ ranking 2011 The study reflects users’ actual needs 20 components of the SMI Index because evaluation criteria are based on the results of a survey of CSR professionals 39 points average score and experts who identify what content and The ‘Germany’ ranking 2011 functionality they find essential. 30 components of the DAX index The highlight of the CSR Online Awards is 49.2 points average score the ‘Europe top 100’ classification, which The ‘UK’ ranking 2011 ranks the online CSR communications of 30 largest components of the FTSE 100 100 members of the FTSE Eurotop Index. Index It is accompanied by country rankings for 45.8 points average score Austria, Germany, Italy, Nordic region, The ‘Nordic’ ranking 2011 Switzerland and UK. In 2011, more than 40 members of the OMX Nordic 40 Index 220 websites have been assessed as part 43.1 points average score of these classifications.Forthcoming CSR Online The ‘Austria’ ranking 2011Awards 2011 country For more information, visit 20 members of the ATX Indexrankings 25.2 points average scoreNetherlands, USA 10
  11. 11. CSR Online UK utility Centrica, with 84 points,Awards came top in the inaugural pan-European ranking of the CSR Online Awards, with a website that performed strongly in‘Europe’ virtually all sections of the evaluation protocol. Thanks to a web-based2011 reporting format, the company provides a vast range of relevant information directlyThe winners in the corporate website, supported by web-based dialogue (blogs, web chats, social media) as well as news, video, case studies and interactive charting. Deutsche Post achieved 82.5 points thanks to a vast but user friendly Responsibility section. Also featuring a web-based report, the site is replete with news updates, a dedicated section on performance and nice touches such as an embedded glossary, a CR playlist on YouTube and ample links across the different sections. Telecom Italia scored 82 points, up 13 points from 2010 with a Sustainability section of its corporate website running to well over 100 pages. The company provides detailed information about its non-financial performance – scoring full points in both the environment and social sections of the research – as well as offering stakeholders ample interactivity, including its avoicomunicare blog. 11
  12. 12. CSR Online Telecom Italia, with 82 points outAwards of a maximum 100, took first place on the back of the rich content in its‘Italy’ sustainability section.2011 In addition to providing exhaustive information about its sustainability performance and objectives to itsThe winners stakeholders, the telecommunications company offers a high level of interactivity – through its dedicated blog avoicomunicare – and a noteworthy offering of news and sustainability resources. Fiat SpA achieved 79.5 points and moved up a position compared with Fiat Group in 2010 and took second place in the Italian ranking. The Turin- based car manufacturer emphasises the relationship between CSR and technological innovation without neglecting the visual communication aspect and the ongoing engagement of company stakeholders. 12
  13. 13. CSR Online Eni and Hera, which tied for third withAwards 79 points, fell from last year’s second and first place respectively.‘Italy’ The oil and gas giant keys on the2011 development of its online reporting and the navigation experience of users. The most noteworthy initiative is “Abitare ilThe winners Mondo”, Eni’s platform about stories of its employees spread over the world. The Bologna-based multi-utility has boosted its offering of sustainability content and presents concrete case studies linked to its area of business. The most noteworthy initiative the first Italian CSR web chat launched by Hera after releasing its CSR report. 13
  14. 14. CSR Online Nestlé, with 74.5 points out of 100,Awards came top in the Swiss ranking of the CSR Online Awards, with a website‘Switzerland’ that performed strongly in virtually all sections of the evaluation protocol.2011 Thanks to a web-based reporting format, the company provides a vast range of relevant information directly in theThe winners corporate website, supported by several ongoing engagement tools (blogs, RSS, social media) as well as news, video and case studies. Credit Suisse finished in second place with 59.5 points thanks to a well-organized Responsibility section. The main feature is the offer of news and external resources related to responsibility as well as social media accounts totally dedicated to CSR and a high degree of navigability. UBS slid to third place with 59 points. The company provides a detailed overview about its non-financial commitment, as well as in depth information on ethics and corporate governance. The website presents a high level of visual communications. 14
  15. 15. CSR Online Deutsche Post achieved 82.5 pointsAwards getting the first place in the German ranking. The company features a web-‘Germany’ based report and presents a site replete with news updates, a dedicated section2011 on performance and nice touches such as an embedded glossary, a CR playlist on YouTube and ample links across theThe winners different sections. E-ON with 71.5 points ranks second. The German company features a web- based report and presents a successful example of integration of sustainability issues throughout its online presence. Siemens achieved 68.5 points and ranks third. The German company features a web-based report and presents a successful example of integrated website. 15
  16. 16. CSR Online Thanks to its 84 points, Centrica cameAwards top in the UK ranking. The website provides a vast range of relevant‘UK’ information directly in the corporate website, supported by web-based2011 dialogue (blogs, web chats, social media) as well as news, video, case studies and interactive charting.The winners Rio Tinto, which ranks second with 63.5 points, presents a great example of web-based reporting and integration of ethics & governance content within the CSR section. Extensive information about Socially Responsible Investment is provided to stakeholders. Shell, achieved 63 points and ranks third. The oil & gas company’s website presents detailed information supported by news, resources and a high level of visual communications. It stands out for the way its sustainability issues are communicated throughout the website, including on its Shell Dialogues section. 16
  17. 17. CSR Online Novo Nordisk came top in the first Nordic ranking with 65 points.Awards While the company has long been recognized as a pioneer of integrated‘Nordic’ reporting, it represents best practice in preserving non-financial information2011 communications through the Sustainability section of its corporate website. The company conveys a clearThe winners commitment to accountability and its triple bottom line approach. Danske Bank, with 59 points, achieves the second position. The company provides its stakeholders with exhaustive non-financial content and a high level of navigability and usability. Atlas Copco and Metso, tied for third with 58.5 points. The two industrial engineering companies represent good example of web-based reporting. The Swedish company stands out for the development of navigation experience of users. The Helsinki-based company shows a huge offering of sustainability contacts and presents a high standard of reporting. 17
  18. 18. CSR Online OMV, with 59 points, achieves theAwards first position in the inaugural Austrian ranking. The company provides its‘Austria’ stakeholders with exhaustive non- financial content thanks to a web-based2011 report and a wide offering of dialogue channels.The winners EVN finished in second place with 53.5 points thanks to a well-organized Responsibility section. The main feature is the offer of CSR targets – with declaration on how far the company got in reaching previous targets - and environmental content. The website presents a high degree of navigability as well. Verbund achieved 47 points and ranks third. The company provides its online audiences with broad responsibility con- tent and a proper level of dialogue and contacts. The website has a respectable degree of usability. 18
  19. 19. Team Joakim James SaraLundquist Ludquist Osborne Rusconi Head of Lundquist srl Head of CSR communications Head of web consultancy Angela Giulia Karim Evans Dini Bruneo Consultant Social media Consultant Consultant Andrea Cristina Sara Di Turi Urban Troiano CSR Consultant Consultant Consultant Laura Cappelli Event manager 19
  20. 20. Thanks to A special thanks to Organised by lundquist. measure . manage . change 20