Company experience National Grid - Donald Johnson

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Lundquist hosted the 6th edition of its CSR Online Awards in Milan, part of a unique two-day event to discuss trends in sustainability and recognise top performers in online communications from across Europe.

The event brought together more than 100 participants including sustainability and communications professionals from over 45 companies and organisations. Participants heard from 27 international speakers in three plenary sessions and six workshops.

This is Head of Corporate Responsibility & Brand Strategy at National Grid Donald Johnson's presentation.

Published in: Business, Economy & Finance
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Company experience National Grid - Donald Johnson

  1. 1. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014 Donald Johnson Head of Corporate Responsibility & Brand Strategy, National Grid Workshop: INSIDE REPORTING - Company experience: NATIONAL GRID
  2. 2. Developing sustainable energy Solutions for the 21st century Response to climate change Carbon emissions, use of natural resources Security of energy supply Dependence on fossil fuels reliance on imports of fuel Affordability of energy Rising prices, investment in infrastructure for the 21st Century Energy on the agenda
  3. 3. *CBI estimate Underpinning economic growth  Modern economies Prosperity depends on a reliable, modern, smart energy system  Competitive businesses Energy costs are a strategic priority for business  Low carbon global market of $1 trillion* Shift to low carbon creates new jobs, businesses and industries
  4. 4. Making sure we’re doing the right thing Our challenge: A process to identify materiality in non-financial performance reporting, including KPIs + Process that ensures we are matching our stakeholders expectations for being a responsible company. + Established mechanisms and channels for communication Aligning all of the above and applying our limited resources to make the biggest impact.
  5. 5. What’s important in reporting? Materiality in non-financial performance reporting Low High High Importanceto NationalGrid Importance to our stakeholders Calibrated judgement: What’s our ‘appetite’? What’s our brand? Meeting requirements of External frameworks – but not priority Material to National Grid
  6. 6. 9 CR: are we taking the right actions? Business relevance Work through business challenges priorities & goals Stakeholder interest What do our stakeholders care about? Applying our brand and appetite Brand / resource fitCommunicating benefit Create a comms plan to bring activity to life 1 2 4 3 Reputation Doing KnowingFeeling Telling Making Connections www2.nationalgrid.com/responsibility
  7. 7. Communication and measurement Receiving and broadcasting with relevance Challenge: adapt to receive and process inputs: Rest of Company Corporate Affairs In the past: Monitoring traditional media channels Communication flow
  8. 8. Communication and measurement Receiving and broadcasting with relevance Challenge: adapt to receive and process inputs: Rest of Company Corporate Affairs Today: Massive fragmentation of channels
  9. 9. Creating a robust architecture Consideration for: Disclosure, Comprehension, Reputation, Resources  Reporting: what, why, how  Stakeholders: ensuring relevance  Operations: behaving and acting in harmony with claims  Communication: being smart about communicating our achievements, challenges and concerns
  10. 10. 6th CSR ONLINE AWARDS DIGITAL DISRUPTION AND THE FUTURE OF CSR #CSRawards Milan, 27-28 May 2014

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