The CSR Online Awards 2010
The evolution of the research
2008
• Italy ranking only
• 40 companies
assessed
• 66 criteria
• 2 macro areas
• 80 respond...
Recognition in the media
• The relevance and authority of the findings are validated by coverage in
the international pres...
A user-based approach
• The CSR Online Awards is different
because it takes audience’s point of
view
• Over three years, m...
Comments from survey respondents
“Accessibility. Usability.
Sustainable communication”
“The key thing online communication...
What are most influential channels?
• There is little difference between report and website
• Companies over-estimate impo...
Focus on online stakeholder engagement
• The study this year has focused in particular on the role of the internet
as part...
Website as hub for CSR communications
CSR SECTION OF
CORPORATE WEBSITE
INTERACTIVE REPORTOFFLINE ACTIVITIES
SECTIONS FOR I...
“Ask no questions…”
• Companies appear to be locked in a once-a-year reporting
mentality, failing to keep stakeholders upd...
Disclosure-driven approach to CSR
We welcome your feedback
Email: james.osborne@lundquist.it
Comment: www.lundquist.it/blog
Connect: www.linkedin.com/in/jab...
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Lundquist CSR Online Awards 2010 - Global seminar - 10th presentation: Lundquist - The Research

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The Lundquist Global Seminar on CSR Communications was held on 21st October to discuss the benefits and challenges of communicating corporate social responsibility (CSR) and sustainability on the web. Credit Suisse, Eni, Fiat, Hera, Hewlett-Packard, Nestlé and UBS were awarded for excellence in online CSR communications.

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Lundquist CSR Online Awards 2010 - Global seminar - 10th presentation: Lundquist - The Research

  1. 1. The CSR Online Awards 2010
  2. 2. The evolution of the research 2008 • Italy ranking only • 40 companies assessed • 66 criteria • 2 macro areas • 80 respondents to survey 2009 • International ranking (global plus 4 countries) 170 companies assessed • 76 criteria • 184 respondents • 1st seminar & awards 2010 • 2nd intl. edition (plus new country rankings) 200+ companies 77 criteria • 3 macro areas • 256 respondents • Zurich & Vienna roadshows Next edition to kick off in January 2011…
  3. 3. Recognition in the media • The relevance and authority of the findings are validated by coverage in the international press: • Il Sole 24 Ore, Handelsblatt, The Guardian, HandelsZeitung (forthcoming), PR Week, Dow Jones Newswires, CorpComms magazine, Ethical Corp magazine, IR Magazine
  4. 4. A user-based approach • The CSR Online Awards is different because it takes audience’s point of view • Over three years, more than 500 responses have been received from a wide range of CSR professionals and sector experts globally • We set a high standard because audiences are critical, sceptical and exacting • We detect a tendency for disclosure of non-financial information to be auto-referential and self-serving
  5. 5. Comments from survey respondents “Accessibility. Usability. Sustainable communication” “The key thing online communication can give is up-to-date transparent information” “Websites are more updated but it’s more difficult to find one’s way” “Generally transparent sharing of relevant data” “Regular updates as opposed to static reporting” “Information has to be clear, concise and comparable for end-users” “The most important element of CSR communications online is stakeholder engagement using Web 2.0 tools”“Keep it simple” “Credible stakeholder engagement and verification of documents”
  6. 6. What are most influential channels? • There is little difference between report and website • Companies over-estimate importance of CSR report 2010-10-20 | Page 6
  7. 7. Focus on online stakeholder engagement • The study this year has focused in particular on the role of the internet as part of wider stakeholder engagement activities • The evaluation protocol has been organised into three macro areas News, events & resourcesVisual communicationsReporting Conventions, associations & awards SRI Ethics & governance Social Dialogue & contactsAccessibilityEnvironment InteractivityNavigability & usabilityOverview ONGOING ENGAGEMENT USER EXPERIENCECONTENT
  8. 8. Website as hub for CSR communications CSR SECTION OF CORPORATE WEBSITE INTERACTIVE REPORTOFFLINE ACTIVITIES SECTIONS FOR IR, CAREERS, etc. CSR MINI-SITE SOCIAL MEDIA PRESENCE COMMERCIAL WEBSITES BLOG
  9. 9. “Ask no questions…” • Companies appear to be locked in a once-a-year reporting mentality, failing to keep stakeholders updated in an engaging, dynamic and ongoing manner • Recognised global leaders in sustainability aren’t keeping pace with the needs of sceptical audiences for dialogue and engagement on the intenet • 24% provide no feedback form or email contacts for CSR • 48% make no use of video to present CSR information • 39% have no CSR-related press releases or news items • 32% give no information about their stakeholder dialogue initiatives • 81% fail to indicate when their website pages were last updated • 68% don’t enable sharing of content in social media
  10. 10. Disclosure-driven approach to CSR
  11. 11. We welcome your feedback Email: james.osborne@lundquist.it Comment: www.lundquist.it/blog Connect: www.linkedin.com/in/jabosborne Follow: www.twitter.com/jabosborne and www.twitter.com/Lundquist View: http://www.youtube.com/user/Lundquistsrl#p/u Like: www.facebook.com > CSR Online Awards fan page Follow: www.justmeans.com > Lundquist Srl Share: http://www.slideshare.net/Lundquistsrl Have your say! Sign up for the 2011 CSR Online Awards survey: csr@lundquist.it Thank you!

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