LunaTBWA's social media policy_ppt

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The Agency supports employees expressing their views on blogs and their use of other social media. Personal websites, blogs and social media sites are an important part of our culture and the Agency understands that its employees will use these media for their personal gain and respects the use of such online activity as a medium of self-expression.

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LunaTBWA's social media policy_ppt

  1. 1. LUNATBWA Social Media Policy Ljubljana / 14. 12. 2011
  2. 2. <ul><ul><li>Intro </li></ul></ul><ul><ul><li>General considerations </li></ul></ul><ul><ul><li>Work-related activity </li></ul></ul><ul><ul><li>Participating within the Agency landscape </li></ul></ul><ul><ul><li>Personal Employee Social Media Interaction </li></ul></ul><ul><ul><li>You are welcome to … </li></ul></ul>Index…
  3. 3. INTRO…
  4. 4. <ul><li>We support employees expressing their views on blogs and their use of other social media. </li></ul><ul><ul><li>It understands that its employees will use these media for their personal gain & respects the use of such online activity as a medium of self-expression. </li></ul></ul><ul><li>Employees are free to publish or comment via social media in accordance with this policy . </li></ul><ul><ul><li>employees are subject to this policy to the extent they identify themselves as a LunaTBWA employee </li></ul></ul><ul><ul><li>publication and commentary on social media carries similar obligations to any other kind of publication or commentary. </li></ul></ul><ul><li>General philosophy : “ Be Smart .” </li></ul><ul><ul><li>what you publish is a reflection on you & the Agency &will exist forever </li></ul></ul><ul><ul><li>think carefully before you post. </li></ul></ul>Intro…
  5. 5. <ul><li>Social media = any facility for online publication and commentary, including without limitation blogs, wiki's, social networking sites </li></ul><ul><ul><li>such as Facebook, LinkedIn, Twitter, Flickr, YouTube and Google+ … </li></ul></ul><ul><li>Aplies to : employees of Luna TBWA d.o.o. and its related companies : </li></ul><ul><ul><li>who maintain a personal blogs, post on external or internal Agency blogs </li></ul></ul><ul><ul><li>employees who interact with others using social media sites and applications. </li></ul></ul><ul><li>Policy is in addition to and complements any existing or future policies regarding the use of technology, computers, e-mail and the internet </li></ul><ul><ul><li>such as handbooks, the agency’s IT Policy ...) </li></ul></ul><ul><li>Assistance in SM: LunaTBWA's Digital Communications Consultant . </li></ul>Terminology …
  6. 6. GENERAL CONSIDERATIONS …
  7. 7. <ul><li>Be Honest. </li></ul><ul><li>Personal Views & Responsibility. </li></ul><ul><li>Controversial Issues & Fact-Checking/Transparency. </li></ul><ul><li>Be the first to respond to your own mistakes. </li></ul><ul><li>Think About Consequences. </li></ul>General Considerations …
  8. 8. CONFIDENTIAL INFORMATION …
  9. 9. <ul><li>Don’t reveal any Agency or client confidential information. </li></ul><ul><ul><li>you do not disclose anything confidential online </li></ul></ul><ul><li>Confidential information includes things such as: </li></ul><ul><ul><li>unpublished details about software, details of current projects & other creative work, future product ship dates, financial information, research, and trade secrets. </li></ul></ul><ul><li>Be mindful of the competitiveness of our industry </li></ul><ul><li>Protect your own privacy </li></ul><ul><li>Respect copyright laws </li></ul><ul><li>Protect LunaTBWA customers, business partners and suppliers </li></ul>C onfidential information …
  10. 10. WORK-RELATED ACTIVITY …
  11. 11. <ul><li>blogging or posting to other social media tools on behalf of the Agency will be treated the same way as any other communication created for the Agency or a client. </li></ul><ul><li>all work-related postings should go through the normal review and approval process prior to being posted online. </li></ul><ul><li>Internal Agency Social media channels </li></ul><ul><li>Our social media sites to promote LunaTBWA in order to foster open exchange and communication between our employees, as well as to learn about new ideas from each other. </li></ul><ul><li>The Agency encourages and advocates each employee to be involved in the TBWA Social Media. </li></ul>Work-Related Activity …
  12. 12. <ul><li>Participating within the Agency landscape: </li></ul><ul><li>Blogging/posting activity should not interfere with your job or commitments to customers/clients. </li></ul><ul><li>No postings should be critical of or damaging to the Agency or its clients , </li></ul><ul><ul><li>we may prohibit, discontinue or block access at any time and without notice. </li></ul></ul><ul><li>Confidential information to the Agency or a client should not be shared on the TBWA Social Media. </li></ul><ul><li>Remain respectful of others, even when you disagree with their opinions. </li></ul><ul><ul><li>Be cognizant of objectionable or inflammatory topics </li></ul></ul><ul><ul><li>Focus on topics that are business-related. </li></ul></ul>Work-Related Activity …
  13. 13. <ul><li>Participating within the Agency landscape: </li></ul><ul><li>Write about what you know . </li></ul><ul><li>Personal information, creative ideas and content, which you voluntarily include and post to the TBWA Social Media, will be viewed and possibly used by others at the Agency . </li></ul><ul><li>Agency owns all original content , ideas, artwork and plans submitted by you to the blog, and may use the same for any purpose whatsoever. </li></ul><ul><ul><li>the Agency is released from any claim based upon your choice to participate on the TBWA Social Media or in any other Agency blog community. </li></ul></ul>Work-Related Activity …
  14. 14. <ul><li>Personal Employee Social Media Interaction </li></ul><ul><li>Blogging/posting activity should be done outside of employment hours. </li></ul><ul><li>your blogging/posting activity are public </li></ul><ul><ul><li>inappropriate conduct may negatively affect the Agency, its affiliates, its clients, and your employment. </li></ul></ul><ul><li>Be mindful of when it is appropriate to identify yourself as an Agency employee and post your Agency contact information. </li></ul><ul><li>Ask your direct supervisor if you have any questions about what is appropriate to include in your blog. </li></ul>Work-Related Activity …
  15. 15. <ul><li>Personal Employee Social Media Interaction </li></ul><ul><li>Be respectful to the company , fellow team members, clients and competitors. </li></ul><ul><li>Personal account names must not to be associated with the Agency , its employees or its clients. </li></ul><ul><ul><li>you are not permitted to use any of the Agency brands or the names of any person employed at the Agency in creating your personal account without </li></ul></ul><ul><ul><li>get permission from the LunaTBWA's Digital Communications Consultant or Agency’s management . </li></ul></ul><ul><li>Be aware of your professional association with the Agency in social networks. </li></ul>Work-Related Activity …
  16. 16. <ul><li>Personal Employee Social Media Interaction </li></ul><ul><li>Understand and comply when the Agency requests that topics should not be discussed for confidentiality or legal reasons. </li></ul><ul><li>Personal blogs and postings should not discuss the Agency , its clients or their competitors. </li></ul><ul><li>Disclaimers </li></ul><ul><li>Include: </li></ul><ul><ul><li>“ The opinions expressed on this site are my own and do not necessarily represent those of my employer ”. </li></ul></ul><ul><li>Policy violations will be subject to disciplinary action , up to and including termination for cause. </li></ul>Work-Related Activity …
  17. 17. YOU ARE WELCOME TO…
  18. 18. <ul><li>… .actively participate at LunaTBWA’s social network sites! </li></ul><ul><li>Submit materials to LunaTBWA's Digital Communications Consultant. </li></ul>You are more than welcome to …
  19. 19. Thank you! CONFIDENTIALITY NOTICE: This document contains confidential information which is legally privileged. The information is intended only for the internal use of LunaTBWA employees and approved clients. Any other disclosure, copying, distribution, or the taking of any action in reliance on the contents of this document is strictly prohibited without prior written consent of LunaTBWA d.o.o.. www.luna.si

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