Describe the needs you are trying to fulfill. How are these needs met currently? Illustrate the customer inconvenience you are trying to remove, how are you making her life better? How is the customer solving these problems currently? Who are your target customers? What is the market potential? Identify various segments who would be using your product service, assess the market potential in terms of value/volume?
Describe your offering Please provide description of your product or service How does your offering solve the problem? Explain your product/service, put in links to photos, demo videos etc if needed.
List Competitors and their offerings If you think you have no competition, you may not have researched well enough, or there might not be a market for your offering. So please think twice before saying there is no competition Also try to identify potential competition- who else could enter the market and be a significant threat.
Shiva : Script Reform for India : Winner of Power of Ideas 2011
Shiva : Pan-Indic Script • Entrepreneur’s Unique Registration Code:720A1S00 • Entrepreneur Name: Abhijit Bhattacharjee • Email id: firstname.lastname@example.org • Mobile number: 9810229631If you wrote the word “Bharatiya” in any Indian language, you would have essentiallywritten exactly the same characters. It would only vary in how the characters in each case would have looked!That mere difference is behind our being unintelligible to each other, partisan politics,disputes over river water, chasing “outsiders” away, redrawing state boundaries and all the other axes of political division and disunity. When we unite in our script, we fuse India into one canvas of gradients of ever changing shades of languages with no water tight divisions. We understand each other and we realize that we are really one. We preserve our valuable linguistic diversity but yet are united in our script, with its multifarious benefits.
Case study3 year olds in anEnglishKindergarten areintroduced to theEnglishalphabets,standing lines,sleeping lines,slanting lines,they start with.Whereas anIndian child willhave to wait tillthe age of 5 tillhe can handlethe complexityof Indianalphabets. A latestart in life bydesign.
Case studyWhy? How doesthe complexityof our script helpus. Can we notreform it?Many phones,devices cannotdisplay Hindicorrectly. It isalso costly.
Need• Indian language scripts are numerous, diverse and are each complex in form which offers a great challenge in their learnability and implementation in digital systems. That complexity in form (typography) is unnecessary and serves no practical purpose. We can easily modify these forms to simpler forms with every scientific considerations in mind. "Shiva" is a proposed artificial script system which has been designed to include all Indian languages with one common script which offers wide ranging advantages. It can be learnt in half an hour because it is deducible - can be arrived at through simple logical rules. It is simple in form so it embraces interfaces to digital technologies of current times. No orthographical changes have been introduced, the script has only been modified in its form. In how it looks!
The Idea• “Shiva” is a proposed linguistic (script) reform of simplification and integration in the form of a Pan-Indic script system created from the drawing board with the multiple aims of easy support of all Indian languages on all digital platforms, easy interoperability between all Indian languages and improving literacy in the country. 5
Value Proposition• The Offering• Shiva is about linguistic reform for India and also applicable to the subcontinent. Its implementation will result in far enhanced literacy, interoperation between languages of India and hence unity between people and also will result in easy integration of digital technologies to regional languages of India.• Shiva has been designed from the drawing board with the following scientific considerations - single generic vector based script common for all Indian languages, simple common display technologies of low complexity, segment display and other electro mechanical display systems, a consistent logical system which is inclusive of all languages, orthogonal in representation with no overlaps, good recognisability and readability from far and suitability to OCR technologies, easy to learn and interpret, deducible through few simple logical rules, efficient in space, mono space font. Overall the Shiva script offers ease of integration to digital systems that far surpasses the latin script. And India can offer leadership in that space.
Business Model• The Plan• This is a social reform enterprise and not for profit, instead we are only spending. The gross utility to the country in digital inclusion of masses, literacy, unification and indigenous pride is vast wealth. We know that such an initiative will bring us glory and leadership. Business opportunities in the future from consulting, implementation, support, educational material etc would result also.• Marketing and Awareness Plan• Shiva is incorporated within our products as we spread awareness of this concept countrywide. We evangelize and speak about it in appropriate forums so that a consensus is gradually built towards its adoption.• Funding requirements• Rs 103 Lakhs towards organisation, promotional expenses, conferences, papers etc. 1 yrs.
Expenses Figures in Lakhs INR Year 1 Year 2 Year 3 Salary 37 100 150Infrastructure 4.4 4 4Local Groups 15 45 150 Promotional 25 62 124 Travel 21 30 50Administrative 1 2 2 Total 103.4 213 480
Competition• There is no competition and we do not see any challenges towards implementation of the technology into the digital systems. In fact we have already implemented it into the Panini Keypad integrated Indian language technology which is running on millions of phones. It is fully functional, is fully inclusive of all Indian languages and fits in perfectly and coherently in divine design with no exceptions for any language.• Such a proposal for linguistic reform is new. Currently Indian languages are very poorly supported or largely not supported on digital devices due to the drawbacks of the existing script system.
Project Risks• Very cold response from public.• No inherent motivation to learn or convert to this script.• Run into rough weather with self proclaimed cultural police or politics.• Rate of conversion slowed down by lack of fund raising, grants, charity.Risk Mitigation Plan• Our company will continue to support from within its own resources.• Dispell myths by allying visionaries, spiritual leaders, opinion leaders.• Motivation will come from real success stories, testimonials etc.
Indian scripts offer symmetry. All Indian languages united in one script and one simple learningShiva is not an aspiration or a theory. It is fully developed, consistent, demonstrable and deployed. Let us talk about it.
Company Profile• Team profile• Under Maj Abhijit Bhattacharjee, a very capable team of 10 composed of engineers, linguistic experts and others are in place who have been developing world class language technologies for over last two years and offers leadership in this space. They have developed award winning technologies for Indian languages as well many global languages and is a member of the International Telecommunication Union.• Name and contact details of your company• Luna Ergonomics Pvt Ltd #11, JSSATE STEP C-20/1, Sec 62 NOIDA• Current revenues & key customers/markets• Mobile Manufacturers, Telecom Operators 13