Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Market segmentation

Market segmentation

  • Login to see the comments

  • Be the first to like this

Market segmentation

  1. 1. Market Segmentation Step 1: Establish Overall Strategy Concentrated Differentiated Mass marketing Micromarketing Step 2: Describe Segments Geographic Neighborhood, City, Regions, Country Demographic Psychographic Self-value, self-concept, lifestyle Benefits Health, individuality, education, hedonic Geodemographic Loyalty Step 3: Evaluate Segment Attractiveness Identifiable Substantial Reachable Responsive Profitable Step 4: Selecting a Target Market Step 5: Identify and Develop Positioning Strategy Value Salient Attributes Symbol Competition

×