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Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
6 factors affecting
successful sales of a real
estat...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
There are many factors affecting to product consumpt...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
1. Selling price
• Selling price plays an important ...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
2. Legality
• Legality of the project is so import i...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
3. Construction progress
• Got trust with consumers ...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
4. Location
• Location paly a very important role in...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
5. Product
• Design
• Sizes are suitable with the ta...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
6. Reputation & famous of developers
• Reputation & ...
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
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6 factors affecting successful sales of a real estate project

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6 factors affecting successful sales of a real estate project

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6 factors affecting successful sales of a real estate project

  1. 1. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 6 factors affecting successful sales of a real estate project
  2. 2. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 There are many factors affecting to product consumption, but here I just mention 6 major factors: •Selling price •Legality •Construction progress •Location •Product •Reputation & famous of developers
  3. 3. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 1. Selling price • Selling price plays an important role in sale success of a real estate project. • If the price is low, quick sales -> low profit • If the price is high, slow sales -> high inventory, affecting to developers’finance • Right price, how to: – Market research – Compare with rivals’product – Successful sales of rivals – Based on product + differentiation -> right price strategy
  4. 4. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 2. Legality • Legality of the project is so import in sales • If the legality of project got problem, sales shall be not good
  5. 5. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 3. Construction progress • Got trust with consumers via the construction progress agreed • If collecting money from consumers, but slow or not building, developers got big trouble • It’s better to collect money according to contraction progress • Clearly mention in contract that +/- (1-3 months) for hndover • Guarantee to pay penalty if late handover
  6. 6. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 4. Location • Location paly a very important role in setting the selling price • Good location, higher price can be 30%-100% compared to others • However, wrong price strategy, sales are not good as required – Convenience in transport – In CBD: shopping malls, schools, hospitals,.. – High incomer areas – Good infrastructure – Good living environment
  7. 7. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 5. Product • Design • Sizes are suitable with the targets • Materials are suitable quality and enough quantity • Facilities of the project and amenaties • Reasonable payment terms • Guarantee & penalty if late handover
  8. 8. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589 6. Reputation & famous of developers • Reputation & famous of developers are very important • Group of the development is important (constructor, designer, banker, management, …) • These can make the high price but comsumers are happy to pay • Keep promises • Developed projects
  9. 9. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589
  10. 10. Châu Triệu Luân | Sales Director | trieuluan@gmail.com | 0919 636 589

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