How Mobile Marketing is Changing and Its Impact on Businesses and Nonprofits

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At Search Engine Strategies 2011 in Chicago, Luminate Marketing presented an analysis of mobile marketing strategies used in the nonprofit sector and how these successful strategies can be translated to other organizations, both nonprofit and for-profit.

Learn more about Luminate Marketing at www.LuminateMarketing.com or follow us on Twitter, @LuminateMktg

**To view videos on slides 5 and 7, visit the bit.ly links in the bottom-left corner of the slide**

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How Mobile Marketing is Changing and Its Impact on Businesses and Nonprofits

  1. 1. How Mobile is ChangingContent and What It Means for Business Lynne Kurdziel Luminate Marketing Founder & CEO @LuminateMktg @LynneKurdziel
  2. 2. How Mobile is Changing Content and What It Means for Business37% of US phone owners—nearly 90M—have smartphones + 53% YoY 37% Source: comScore @LuminateMktg @LynneKurdziel
  3. 3. How Mobile is Changing Content and What It Means for BusinessNearly 90% of smartphone owners use apps and/or browser Source: comScore @LuminateMktg @LynneKurdziel
  4. 4. How Mobile is ChangingContent and What It Means for Business5 Impacts of Mobile on Business and Nonprofits 1. Localization 2. Immediacy 3. Sharability 4. Media Mobility 5. Divergent Platforms @LuminateMktg @LynneKurdziel
  5. 5. How Mobile is Changing Content and What It Means for Business @LuminateMktghttp://bit.ly/NURUmobil @LynneKurdziel
  6. 6. How Mobile is ChangingContent and What It Means for Business @LuminateMktg @LynneKurdziel
  7. 7. How Mobile is Changing Content and What It Means for Business @LuminateMktghttp://bit.ly/BTvideo @LynneKurdziel
  8. 8. How Mobile is Changing Content and What It Means for Business Nonprofit Mobile Apps @LuminateMktghttp://bit.ly/OneDayApp @LynneKurdziel
  9. 9. How Mobile is Changing Content and What It Means for Business The Salvation Army @LuminateMktghttp://bit.ly/SalArmyApp @LynneKurdziel
  10. 10. How Mobile is Changing Content and What It Means for Business International Justice Mission @LuminateMktghttp://bit.ly/IJMapp @LynneKurdziel
  11. 11. How Mobile is ChangingContent and What It Means for Business Lynne Kurdziel Luminate Marketing Founder & CEO @LuminateMktg @LynneKurdziel

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