1. LUMINARY LABS @JENVANDERMEER @LUMINARYLABS
A TALE OF TWO
KINDS OF STARTUPS
Jen van der Meer
STRATA IGNITE
OCTOBER 28, 2013

2. Jen van der Meer
@JENVANDERMEER

3. There are two kinds
of startups.
BADASS
.
SUPER BADASS.

4. BADASS:
LEAN STARTUP
Lean startup loop

5. BADASS:
LEAN STARTUP
SUPER BADASS:
STARTUPS THAT
MAKE YOU LEAN
Lean startup loop
Wearable fitness devices

6. BADASS:
GET TRACTION
Acquisition funnel.
500 hats version.

7. BADASS:
GET TRACTION
Transtheoretical model (TTM). Developed in the 1980s
by alcoholism researchers James O. Prochaska and
Carlo C. DiClemente
SUPER BADASS:
CHANGE BEHAVIOR
Acquisition funnel.
500 hats version.

8. BADASS:
FAILURE IS THE
NEW SUCCESS

9. BADASS:
FAILURE IS THE
NEW SUCCESS
IOM: Preventable medical errors are the 6th leading
cause of death in the US.
SUPER BADASS:
ZERO POINTS OF
FAILURE

10. BADASS:
PERMISSION
MARKETING
Permission marketing is the privilege (not the right) of
delivering anticipated, personal and relevant messages to
people who actually want to get them. _Seth Godin

11. BADASS:
PERMISSION
MARKETING
Permission marketing is the privilege (not the right) of
delivering anticipated, personal and relevant messages to
people who actually want to get them. _Seth Godin
Informed consent is a process for getting permission
before conducting a healthcare intervention on a person.
SUPER BADASS:
INFORMED
CONSENT

12. BADASS:
BIG DATA

13. BADASS:
BIG DATA
SUPER BADASS:
OPEN DATA

14. BADASS:
DATA SCIENTIST
TALENT WAR
190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction, 2013

15. SUPER BADASS:
EVERYONE DOES
SOME MATH
190,000 Predicted Data Science Shortage by 2018
McKinsey Global Institute Prediction, 2013
BADASS:
DATA SCIENTIST
TALENT WAR

16. BADASS:
GET TO
HOCKEYSTICK
Hockeystick growth curve.

17. BADASS:
GET TO
HOCKEYSTICK
Variations of the Earth’s surface temperature. Northern
hemisphere. Deparutres in temperature © from 1961 to
1990 average. Sourece: Mann, Bradely & Hughs,
Natuure, 1998.
SUPER BADASS:
REVERSE THE
HOCKEYSTICK
Hockeystick growth curve.

18. BADASS:
RAISE MILLIONS
Groupon opens the NASDAQ

19. BADASS:
RAISE MILLIONS
International Comparison of Spending Health OECD
Health Data 2005 and 2006. Commonwealth Fund
National Scorecard on US Health System Performance,
2006.
SUPER BADASS:
SAVE TRILLIONS
Groupon opens the NASDAQ

20. In pursuit of the SUPERBADASS:
HealthDataChallenges.com
@JENVANDERMEER
@LUMINARYLABS