Health | Tech | Food Open Innovation Output 2011

1. HEALTH | TECH | FOOD AN OPEN INNOVATION EXERCISE Produced by Luminary Labs & Hosted at the Paley Center for Media Social Media Week New York #healthtechfood #smwluminary #smw11 Produced by @luminarylabs Moderated by @sarita

2. WHAT On Tuesday, February 8, 2011, 125 people came together during Social Media Week to openly innovate around the core health issues of New York, through the lens of social technology. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 2 Image: Insider Images

3. WHY: MASLOW’S HIERARCHY OF NEEDS Most of us spend a lot of time with social technology to push messages out These same technologies can be used to solve for basic societal needs Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 3

4. WHO: SPEAKERS THE QUANTIFIED FOOD SYSTEMS MHEALTH OPEN SOURCE SELF Jerusha Jane Sarasohn- Steven Dean Marc Koska Klemperer Kahn Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 4

5. HOW: IDEATION Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 5

6. HOW: IDEATION METHODOLOGY Small groups ideated around problem statements furnished by the speakers Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 6 Image: Insider Images

7. HOW: CONCEPTS Following a round of rapid ideation, the small groups Health | Tech | Food concepts to solve for by Luminary Labs developed Open Innovation Exercise Produced the problem statement. ages 7 er Im e: Insid

8. HOW: ATTRIBUTION 2011 Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs is licensed under a Creative Commons Attribution 3.0 Unported License. This license lets others distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the event for the original creation. This is the most accommodating of licenses offered to ensure maximum dissemination and use of licensed material. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 8

9. REPOSITORY www.healthtechfood.com @healthtechfood Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 9

10. IDEATION OUTPUT

11. THE QUANTIFIED SELF

12. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to solve for preventing texting disasters - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 12

13. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 13

14. TEXT AWARE Concept Description • Understand habits of texting - who, when, where, how long • See data within heat map of text risk areas • Alerts based on high risk areas • Phone company incentives for compliance • Parental controls set texting areas/ times Desired outcomes • Personal awareness • Decrease text related injuries • Compliance safe texting • Awareness of safe texting • Show decrease in dangerous texts Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 14

15. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to solve for access to fresh produce - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 15

17. MOBILE FARM - APP TO APPLES Concept Description • Map of food desserts and opportunities for vendors • City incentives for farm stand truck • Inspire community purchases via badges, Groupons, etc. w/ donation of percentage of purchases to a cause Desired outcomes • Reduce junk food consumption • Increase vocal demand • Increase health in food trucks • Increase availability Measurement of outcomes • Change in healthy food sales • Less health food deserts Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 17

18. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to ﬁnd healthy delis or lunch options - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 18

20. HELTHI DELI Concept Description Social discovery tool that ranks delis/ lunch options based on health criteria decided upon by community, to help individuals reach their health goals by incentivizing healthy choices (+ incentivizing delis to offer healthy options). Desired outcomes • Depends on the individual • General health -> Weight loss -> Staying on diet • More delis offering healthy choices Measurement of outcomes • Contributions • Participating delis • Menu changes Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 20

21. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to solve for understanding “calories” - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 21

23. CALORIE CRAVE Concept Description Uber support system utilizing your social network to manage your calorie intake amount at times when you are craving certain foods. Desired outcomes • Healthier choices • Satisﬁed craving • Lesser binges • Meeting health goals • Guilt-free existence Measurement of outcomes • Reduced/maintained caloric intake • Feeling of not compromising • Meeting health goals • Involved network of friends Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 23

24. SMART CAL Concept Description App that provides education/awareness about what exactly a calorie is and thereby helps you make decisions about what to eat Desired outcomes • Increased awareness • Smarter choices • Personal database of low-cal foods Measurement of outcomes • Personal tracking -> calories saved Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 24

25. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to help people relax - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 25

27. LIVE HAPPY Concept Description A LIVE STRONG-like bracelet that tracks mood. Like mood rings, but for stress reduction Desired outcomes • Relaxation • Better mood • Better social interaction • Less stress Measurement of outcomes • Lower blood pressure • Lower heart rate • Reduces chance of hypertension • Lose weight Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 27

28. PROBLEM STATEMENT How can we use the methods and tools of the quantiﬁed self to help people quit smoking - to improve the health of New Yorkers through the lens of social technology? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 28

30. BREATHING SOCIAL Concept Description Organize groups of people who want to quit smoking and have group rewards when everyone cuts down on their cigarettes. Desired outcomes • STOP SMOKING! • Group/social support • Quantifying personal journey • Targeted marketing for local businesses Measurement of outcomes • # cigs not smoked • $ saved • App cost • # non-smokers • x # of people grouped together to support • x # of people to stop smoking • x # of people that did breathing social activities Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 30

31. FOOD SYSTEMS OUTPUT

32. PROBLEM STATEMENT How can we use social technology to connect peri- urban, suburban and rural farmers to consumers to bring more fresh fruit and vegetables to the city to improve the health of New Yorkers? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 32

34. WHAT’S FRESH NYC Concept Description A farmer’s market app that connects consumers to the nearby markets with all local foods, tips and recipes available to you. Key: Crowd-sourced feedback and proﬁling farmers Desired outcomes • Easy access to best local produce • Familiar with farmer will increase loyalty • Increase education Measurement of outcomes • Check-ins • Purchases • Reviews -> credibility of farmer • sales Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 34

35. CSA CHECK IN Concept Description As with gym memberships, health insurance companies can incentivize CSA membership with discounts for social media check-ins. Desired outcomes • Increased CSA participation • More CSAs = more convenient for consumers • From NYC to the world -> proliferation! Measurement of outcomes • # members • # CSAs • Check-ins incentivized Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 35

36. PROBLEM STATEMENT How can social technology reconnect New Yorkers with scratch cooking knowledge and the cooking traditions of their great grandmothers? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 36

38. FAMILY FOOD TREE Concept Description Basic fun app that lets you explore your family heritage through food/recipes Desired outcomes • Increase awareness of scratch cooking methods & cooking traditions of great-grandmas Measurement of outcomes • User-generated content voting on the site Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 38

39. UNPROCESS.ED SITE/APP Concept Description A site + app that translates searches for common processed foods + displays unprocessed / from-scratch options. Desired outcomes • Increased education of unprocessed alternatives to processed foods Measurement of outcomes • # of searches • Comments and engagement and posts + tweets Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 39

40. PROBLEM STATEMENT How can social technology empower New Yorkers to grow some of their own food in their communities/on their windowsills & roofs & backyards? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 40

42. NYC GROW OFF Concept Description Neighborhoods compete with community gardens within boroughs. Citywide winner selected by local community, American Idol-style (Panel and Facebook “likes”). Run on 3rd party app. Use Foursquare to visit gardens and earn badge. Desired outcomes • Get communities involved in growing • Raise awareness of whole food and community gardens • Sustain growing over time (not one- off); annual contest Measurement of outcomes • Buzz on Twitter • # of participants (quantity over time) • Facebook community size and activity Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 42

43. RAISE THE ROOF Concept Description Create a Kickstarter campaign to raise money to help your neighborhood start a community garden on a rooftop or community plot. Desired outcomes • More community gardens Measurement of outcomes • Number of community gardens Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 43

44. PROBLEM STATEMENT How can we use social technology to help New Yorkers learn the story behind their food so that they make better choices? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 44

46. EAT THIS NOT THAT Concept Description Comparison of good and bad food choices and their consequences Desired outcomes • People aware of food choices • Children learn early eating habits Measurement of outcomes • Participation self report and metrics analysis like mint Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 46

47. GOOD GUIDE ON-THE-GO Concept Description Content from Good Guide made more readily available via mobile phone to help shopper ID best food choice. Products will be scored “Good Guide approved” to drive competition and labeling. Bodegas and shops can then be scored based on what they stock on shelves Desired outcomes • People > informed about food • Encouraged to add good guide tag • Consumers know where to shop Measurement of outcomes • Bodegas increase health proﬁle, increase sales of healthier products by using “good tags” Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 47

48. PROBLEM STATEMENT How can we use social technology to help New Yorkers decipher food labels in order to make healthier choices? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 48

50. YUTRITION Concept Description Label was all data - system customized to personal profile; scanner that filters info so you can make an informed choice; labels will change over time. Desired outcomes • Informed choice based on your predefined goals and objectives so you can decide Measurement of outcomes • Data visualization against foods, relevancy against targets Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 50

51. MHEALTH Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 51

52. PROBLEM STATEMENT How can mobile tools and social tech encourage safe sex in NYC? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 52

54. RUBBERIZED WINGMAN Concept Description 1- Check in to “getting lucky tonight” 2- If you don’t have condom, broadcasts to world that you need one 3- Get condom from someone nearby 4- Show stores nearby 5- Logs activity for reputation management/health records Desired outcomes • Increase in condom use • Decrease in STDs • Awareness of sexual behavior Measurement of outcomes • Network visualization • Morning after text • Photos Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 54

55. PROBLEM STATEMENT How can mobile tools and social tech bridge the gap of health disparities among foreign-born populations living in NYC? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 55

57. HEALTHIEST ‘HOOD COMPETITION Concept Description Used by foreign-borns or others to 1- Local stores get badges 2- Sales of healthy foods are totaled at the end of the month 3- Users upload photos of their purchase to receive rewards like international phone cards 4- People are also sent pedometers to log walking Desired outcomes • Increases purchase of healthy foods • Increased physical activity • Increased awareness of community and health practices Measurement of outcomes • Most fruit/veg/whole grains purchased and/or uploaded • Most steps walked Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 57

58. HEALTHSPOTTING Concept Description Spanish language app that adds credits to your calling card when you scan the barcode of a healthy product with our mobile app. Lose credits for scanning unhealthy foods. Desired outcomes • Foreign communities become familiar with what products are healthy Measurement of outcomes • % of healthy scans vs unhealthy • # users Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 58

59. HEALTHIEST NEIGHBORHOOD PROMOTION Concept Description “Healthiest neighborhood” contest. FB/ address - you win points for extra calls by calling a FB/Twitter address and listening to your favorite singer (foreign- born) singing about buying healthy food in NYC. Desired outcomes • Lots of people call in • Lots of foreign-born are persuaded that healthy food is fun and good (by using their own stars) Measurement of outcomes • Measure by the # of calls into their twitter # (e.g., a Twitter) Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 59

60. PUBLIC SCHOOL PLATFORM Concept Description Use public school as platform to disseminate info to communities Desired outcomes • Kids help parents be healthier Measurement of outcomes • School absences • Local emergency room visits • Community involvement Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 60

61. PROBLEM STATEMENT How can mobile tools & social tech keep kids with asthma out of revolving hospital ER door? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 61

63. ASTHMA AWARE Concept Description Mobile gaming, content-signaling, dashboard with a web based/platform- based information for asthmatics Desired outcomes • Want more NYC kids in asthma-free zones • Allow asthmatics and their parents to learn about asthma-free zones Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 63

64. NY BREATHE Concept Description City sensors that beam location-based info to your mobile device re: healthy air quality Desired outcomes • Keep asthmatics out of ER • Connection of air quality/location data -> people of NYC Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 64

65. PROBLEM STATEMENT How can mobile tools and social tech help New Yorkers deal with the blues (depression)? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 65

67. CHEER UPS Concept Description The Groupon of happiness (activities in NYC that make you happy) Desired outcomes • Get people out of the house • Allow NYers to make new friends and therefore be wiser to each other Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 67

68. VISUALIZING HAPPY Concept Description User-generated social content network of happy places and moments in NYC Desired outcomes • Make people happy • Better moods Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 68

69. PROBLEM STATEMENT How can mobile tools and social tech support caregivers of aging loved ones who live in another borough? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 69

71. ON WATCH Concept Description Simple-to-use wearable monitor, with automated features that allow aging loved ones and caregivers to send essential messages Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 71

72. PROBLEM STATEMENT How can mobile tools and social tech support pregnant New Yorkers to maximize the health of their babies? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 72

74. NYC MAMA Concept Description Informs and rewards pregnant NY women for healthy behavior Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 74

75. OPEN SOURCE Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 75

76. PROBLEM STATEMENT How might we open source excess food from the retail sector to homeless or single parents, disadvantaged families in the City? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 76

78. E-NUF P2P DISTRIBUTION Concept Description System to ID excess food and distribute via food truck. Desired outcomes • Job creation • Less waste • People are fed • Opps for volunteerism Measurement of outcomes • # people fed • lbs of food kept out of trash • # of new jobs • Replication in other cities Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 78

79. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 79

81. RESCUE DOGS RESCUE NYers FROM BED BUGS Concept Description Rescue dogs rescue NYErs. Train to detect Desired outcomes • Match rescue dogs with volunteer to train how to detect Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 81

82. PROBLEM STATEMENT How might we open source solutions to the bedbug infestation? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 82

84. ANGRY BED BUGS Concept Description Mobile app that educates and entertains Desired outcomes • Actively reporting • Educating public • Enhancing prevention • De-stigmatizing problem Measurement of outcomes • Downloads reporting #s increase • Infestations decrease • A city problem, not a personal problem Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 84

85. PROBLEM STATEMENT I [heart] open source. How can NYC create new models for other cities to follow, in support of open source health for the developing world? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 85

87. KICKSTARTER HEALTH Concept Description A neighborhood health application that helps people ﬁnd or contribute resources to solving neighborhood health problems and allows neighborhoods to compete against each other. Desired outcomes • Community action against bed bugs (and other issues, e.g., food scarcity) • Smart resource allocation • Info aggregation • Collective consumption of decontamination tools Measurement of outcomes • # contributors • Bedbugs infestations defense • Infestation response time • Neighbor connections increase Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 87

88. PROBLEM STATEMENT I [heart] open souce. How can NYC create new models for other cities to follow, in support of open source to improve the health of its citizens? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 88

90. TED IN THE PARK Concept Description Free, open to the public “movie night” screenings of TED talk videos Desired outcomes • Wider audience for TED Talks • Increase volunteering, philanthropy and understanding of issues and causes • Inspire the mission to improve the world Measurement of outcomes • Attendance • Target a special speaker and measure activity and results, web trafﬁc, etc. • Portal - TED in the Park Kickstarter page • Facebook fan page and “likes” Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 90

91. PROBLEM STATEMENT How do we improve the perception and support in NYC of open sourcing ideas to beneﬁt the developing world through the lens of social tech? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 91

93. CROWD FIT Concept Description Crowd source fitness activities in public spaces with personal profiles and community sharing Desired outcomes • More outdoor activities • Empowering New Yorkers • Socializing fitness Measurement of outcomes • # of people on site • # of people in classes • Aggregate profile info • Teachers track attendance Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 93

94. E.R. WAIT TIME TICKER IN TIMES SQUARE Concept Description Ticker @ Times Sq will inform people of waiting time in the city hospitals Desired outcomes • Better understanding of the attributes and beneﬁts of open source Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 94

95. ZIP DOC Concept Description Enabling points to ﬁnd the right doctor at the right time. Like Zipcar for doctors Desired outcomes • Lower ER usage • Lower wait times • Increase prevention/maintenance Measurement of outcomes • ER visits • Wait times for appt in doc ofﬁce Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs 95

Health | Tech | Food Open Innovation Output 2011

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