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HEALTH | TECH | FOOD
AN OPEN INNOVATION EXERCISE
Produced by Luminary Labs &
Hosted at the Paley Center for Media

#smwluminary
#smw11

@luminarylabs
@sarita
FLOW OF DAY




 9:00-9:15                         Welcome

 9:15-10:30                        Plenary Grounding

 10:30-11:45 Small Group Ideation

 11:45-12:30 Plenary Sharing




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   2
ICEBREAKER




 What is your secret super power?



Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   3
01 GOALS
OUR GOAL FOR TODAY




 To create a space and time to openly innovate around
 the core health issues of New York, through the lens
 of social technology.




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   5
ATTRIBUTION




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   6
REPOSITORY




                 www.healthtechfood.com
                    @healthtechfood


Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   7
02 SHAMELESS PLUG
#SHAMELESSPLUG




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   9
INDUSTRIES IN TRANSITION




Media & Publishing (television, print)                                                             Experiences (multi-modal)

Automotive (the car)                                                                       Transportation (zipcar, bus w/wifi)

Higher Education (college degree)                                                              Hire-ability (likely to get a job)

Pharmaceutical (drugs)                                                                                  Healthcare (wellness)

Telecommunications (a phone)                                                    Access to the Internet (e.g., twitter, mhealth)

Beauty (luxury)                                                                                Experience (transformational)

Retail (personal aspiration)                                                     Collaborative Consumption (group buying)




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                10
03 SOCIAL TECHNOLOGY
MASLOW’S HIERARCHY OF NEEDS




                                                                                       Most of us spend a lot of time with social
                                                                                               technology to push messages out




                                                                                                   These same technologies can
                                                                                                      be used to solve for basic
                                                                                                                 societal needs




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                12
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   13
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   13
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   14
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   14
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   14
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   14
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   14
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   15
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   15
your health




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   16
your health




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   16
03 PEOPLE
Betaworks




ager
                       NY Tech Meetup, Waffll                                                                     earlystager




       Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary
                                           General Assembly, by Dan Froomer, BusinessInsider   General Assembly, by Dan Froomer, BusinessInsider
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                               19
                                                                                       Novartis AG: http://www.flickr.com/photos/51868421@N04/4810159446
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                    20
                                                                                       Susan NYC http://www.flickr.com/photos/en321/3526842561
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                        21
                                                                                       Jens Dahlin http-//www.flickr.com/photos/jdahlin/3015685268
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                                    22
                                                                                       ReSurge International: http://www.flickr.com/photos/interplast/14409974
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   23
04 PROCESS
FLOW OF DAY




 9:00-9:15                         Welcome

 9:15-10:30                        Plenary Grounding

 10:30-11:45 Small Group Ideation

 11:45-12:30 Plenary Sharing




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   25
GROUNDING




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   26
IDEATION




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   27
OUTCOME




                                                                                                                                         The New York Times
                                                                                       Rate columns show number of deaths per 10,000 people for six months.




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                                                                     28
OUTCOME




                                                                                       Treehugger.com




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary                    29
OUTCOME




Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   30
!
    •  Speaker 1: Steven Dean, The Quantified Self"
    # !
    •  Speaker 2: Jerusha Klemperer, Food Systems!
    • # !
    •  Speaker 3: Jane Sarasohn-Kahn, mHealth!

    •  Speaker 4: Marc Koska, Open Source!


    • "
    #!
    "
    #!
     !
    !
    !
Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary   31

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Health | Tech | Food 2011 Welcome

  • 1. HEALTH | TECH | FOOD AN OPEN INNOVATION EXERCISE Produced by Luminary Labs & Hosted at the Paley Center for Media #smwluminary #smw11 @luminarylabs @sarita
  • 2. FLOW OF DAY 9:00-9:15 Welcome 9:15-10:30 Plenary Grounding 10:30-11:45 Small Group Ideation 11:45-12:30 Plenary Sharing Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 2
  • 3. ICEBREAKER What is your secret super power? Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 3
  • 5. OUR GOAL FOR TODAY To create a space and time to openly innovate around the core health issues of New York, through the lens of social technology. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 5
  • 6. ATTRIBUTION Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 6
  • 7. REPOSITORY www.healthtechfood.com @healthtechfood Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 7
  • 9. #SHAMELESSPLUG Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 9
  • 10. INDUSTRIES IN TRANSITION Media & Publishing (television, print) Experiences (multi-modal) Automotive (the car) Transportation (zipcar, bus w/wifi) Higher Education (college degree) Hire-ability (likely to get a job) Pharmaceutical (drugs) Healthcare (wellness) Telecommunications (a phone) Access to the Internet (e.g., twitter, mhealth) Beauty (luxury) Experience (transformational) Retail (personal aspiration) Collaborative Consumption (group buying) Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 10
  • 12. MASLOW’S HIERARCHY OF NEEDS Most of us spend a lot of time with social technology to push messages out These same technologies can be used to solve for basic societal needs Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 12
  • 13. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 13
  • 14. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 13
  • 15. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 14
  • 16. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 14
  • 17. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 14
  • 18. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 14
  • 19. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 14
  • 20. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 15
  • 21. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 15
  • 22. your health Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 16
  • 23. your health Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 16
  • 25. Betaworks ager NY Tech Meetup, Waffll earlystager Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary General Assembly, by Dan Froomer, BusinessInsider General Assembly, by Dan Froomer, BusinessInsider
  • 26. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 19 Novartis AG: http://www.flickr.com/photos/51868421@N04/4810159446
  • 27. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 20 Susan NYC http://www.flickr.com/photos/en321/3526842561
  • 28. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 21 Jens Dahlin http-//www.flickr.com/photos/jdahlin/3015685268
  • 29. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 22 ReSurge International: http://www.flickr.com/photos/interplast/14409974
  • 30. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 23
  • 32. FLOW OF DAY 9:00-9:15 Welcome 9:15-10:30 Plenary Grounding 10:30-11:45 Small Group Ideation 11:45-12:30 Plenary Sharing Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 25
  • 33. GROUNDING Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 26
  • 34. IDEATION Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 27
  • 35. OUTCOME The New York Times Rate columns show number of deaths per 10,000 people for six months. Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 28
  • 36. OUTCOME Treehugger.com Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 29
  • 37. OUTCOME Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 30
  • 38. ! •  Speaker 1: Steven Dean, The Quantified Self" # ! •  Speaker 2: Jerusha Klemperer, Food Systems! • # ! •  Speaker 3: Jane Sarasohn-Kahn, mHealth! •  Speaker 4: Marc Koska, Open Source! • " #! " #! ! ! ! Health | Tech | Food Open Innovation Exercise Produced by Luminary Labs #smwluminary 31

Editor's Notes

  1. \n
  2. \n
  3. \n
  4. \n
  5. \n
  6. When we first came up with this event concept, someone asked us “who will own the ideas”\nOur end goal is to take all of the ideas that your superpower brains come up and open it up so that anyone can execute a concept.\nAll input and output of today is published under the Creative Commons Attribution 3.0 Unported License\nthis means that you can share and remix this work, as long as you attribute.\n\n
  7. \n
  8. \n
  9. At Luminary Labs, we help build the business models that make organizations more resilient to to change.\nWe do this by identifying the connective patterns within a marketplace, and creating the internal conditions for success, and executing agile approaches to people, process and tech.\nIf this is an attractive proposition, and you enjoy the work we are about engage in, we are looking for talent.\n \n
  10. Here’s how we see the world. \n\n\n\n\n
  11. \n
  12. \n
  13. What if you could poke a friend to eat healthier?\n
  14. What if your vital organs had a leader board?\n
  15. What if your vital organs had a leader board?\n
  16. What if your vital organs had a leader board?\n
  17. What if your vital organs had a leader board?\n
  18. what if could get a bender badge for good behavior? And become the mayor?\n
  19. what if people were as vocal about a #fail in food or health as they are about a #failwhale?\n
  20. \n
  21. One of the challenges is that the innovators with the knowledge of how social technology works.... \n\n
  22. rarely interact with those solving for health....\n
  23. who don’t engage enough with their end customers...\n
  24. who are increasingly disconnected from the people who grow and distribute their food....\n
  25. who clearly don’t get to talk to those on the frontline of care\n\n
  26. We suddenly felt this obligation to introduce the various actors to explore this concept in a participatory fashion. And so Health | Tech | Food was born.\n
  27. \n
  28. \n
  29. \n
  30. We will then enter into an innovation ideation exercise. We will employ classic divergent > convergent thinking. There is no right or wrong. no constraints think big. think crazy. use your super powers.\n
  31. We are also going to ask you to think about outcome\n
  32. \n
  33. \n
  34. \n