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2011
CONNECTIVE DIGITAL PATTERNS




LUMINARY LABS
WWW. LUMINARY-LABS.COM
@LUMINARYLABS
Each December, the world’s most popular websites offer up a
sampling of the year’s data, revealing what the online
population thought, said, and did.

And while these “top 10” lists are just the tip of the consumer
data iceberg, the connective patterns offer a glimpse of who
we are as a people.




Luminary Labs                                                 2
“gas mask”
                Ten years ago, searches for “gas mask” spiked
                      across the engines and on eBay.




Luminary Labs                                                   3
“Gas mask” not only
                completely defined us in
                that place and at that time;
                it became symbolic of the
                prevailing sentiment of the
                following decade.




Luminary Labs                                  4
SO WHAT
DEFINED
US IN 2011?
ECONOMIC UNCERTAINTY
While the US economy has shown subtle signs of
improvement, the fastest-rising economic searches on
Google suggest that we are still collectively asking “How
bad is this really?” and “Is this going to get worse?”

Searches for “recession 2011,” “inflation 2011,” US economy
2011,” “core inflation,” and “US GDP 2011” clearly question
our current state.

Incited by politics, we wanted to know more about “debt
ceiling” and “budget cuts.”




Luminary Labs                                                 7
Previously known as the
                home of the middle
                class, Americans are
                increasingly aware
                of the growing
                wealth distribution
                gap.

                Searches for “top 1
                income” and “US wealth
                distribution” also made
                the top ten fastest-rising
                economic searches on
                Google in 2011.
Luminary Labs
HIRE ME (I’M CREATIVE!)
Survival is the new success as professionals seek steady
income. In 2011, the most overused buzzword in US
LinkedIn profiles was “creative,” - a drastic departure
from 2010’s overuse of “extensive experience.”




Luminary Labs                                              10
OCCUPY
“Occupy” was the
                second fastest-
                rising Google
                news search query
                in the US.

                As discussion gave
                way to action,
                protest became a
                key marker of
                2011.




Luminary Labs                        12
In less than one year, “occupy” came to represent an
entirely new way of thinking about and operating in society.




Luminary Labs                                                  13
I HEARD IT FIRST
The speed at which people
can now share information
has given rise to a new
measurement: volume
per second.

From sports to live events
to natural disasters, the
power to share
information strengthens
common, shared, cultural
experiences.

In some cases, such as the
raid on Osama bin
Laden the news on twitter
preceded traditional press
by more than one hour.
Osama Bin Laden’s
death was also the
most frequently
shared global news
topic in Facebook’s
800 million users’
status updates.
WHAT DOES IT LOOK LIKE?
What is planking? Good question, and the second most
frequently asked “what is” question on Google in the US.
“Planking” also topped the fastest-rising search queries for
Google Images in 2011, and repeatedly made appearances in
Facebook statuses.




Luminary Labs                                                  18
The top shared story by volume on Facebook was the New
York Time’s “Satellite Photos of Japan, Before and
After the Quake and Tsunmai,” featuring an interactive
slider.



Luminary Labs                                            19
THE DARK HORSE
For the most part, fastest-rising
lists of overall searches are
predictable.

Mediocre celebrities, global news,
scandals, and the latest gadget
appear in new iterations each year.

However, this year a dark horse
made the top 10 fastest-rising
overall search terms.

Luminary Labs                         21
“Pinterest,” an online pinboard with social
                 functionality has garnered as many as 11
                 million visits in one week.

          1. 




                                                               22
Luminary Labs
Luminary Labs   23

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Connective Digital Patterns 2011

  • 1. 2011 CONNECTIVE DIGITAL PATTERNS LUMINARY LABS WWW. LUMINARY-LABS.COM @LUMINARYLABS
  • 2. Each December, the world’s most popular websites offer up a sampling of the year’s data, revealing what the online population thought, said, and did. And while these “top 10” lists are just the tip of the consumer data iceberg, the connective patterns offer a glimpse of who we are as a people. Luminary Labs 2
  • 3. “gas mask” Ten years ago, searches for “gas mask” spiked across the engines and on eBay. Luminary Labs 3
  • 4. “Gas mask” not only completely defined us in that place and at that time; it became symbolic of the prevailing sentiment of the following decade. Luminary Labs 4
  • 7. While the US economy has shown subtle signs of improvement, the fastest-rising economic searches on Google suggest that we are still collectively asking “How bad is this really?” and “Is this going to get worse?” Searches for “recession 2011,” “inflation 2011,” US economy 2011,” “core inflation,” and “US GDP 2011” clearly question our current state. Incited by politics, we wanted to know more about “debt ceiling” and “budget cuts.” Luminary Labs 7
  • 8. Previously known as the home of the middle class, Americans are increasingly aware of the growing wealth distribution gap. Searches for “top 1 income” and “US wealth distribution” also made the top ten fastest-rising economic searches on Google in 2011. Luminary Labs
  • 9. HIRE ME (I’M CREATIVE!)
  • 10. Survival is the new success as professionals seek steady income. In 2011, the most overused buzzword in US LinkedIn profiles was “creative,” - a drastic departure from 2010’s overuse of “extensive experience.” Luminary Labs 10
  • 12. “Occupy” was the second fastest- rising Google news search query in the US. As discussion gave way to action, protest became a key marker of 2011. Luminary Labs 12
  • 13. In less than one year, “occupy” came to represent an entirely new way of thinking about and operating in society. Luminary Labs 13
  • 14. I HEARD IT FIRST
  • 15. The speed at which people can now share information has given rise to a new measurement: volume per second. From sports to live events to natural disasters, the power to share information strengthens common, shared, cultural experiences. In some cases, such as the raid on Osama bin Laden the news on twitter preceded traditional press by more than one hour.
  • 16. Osama Bin Laden’s death was also the most frequently shared global news topic in Facebook’s 800 million users’ status updates.
  • 17. WHAT DOES IT LOOK LIKE?
  • 18. What is planking? Good question, and the second most frequently asked “what is” question on Google in the US. “Planking” also topped the fastest-rising search queries for Google Images in 2011, and repeatedly made appearances in Facebook statuses. Luminary Labs 18
  • 19. The top shared story by volume on Facebook was the New York Time’s “Satellite Photos of Japan, Before and After the Quake and Tsunmai,” featuring an interactive slider. Luminary Labs 19
  • 21. For the most part, fastest-rising lists of overall searches are predictable. Mediocre celebrities, global news, scandals, and the latest gadget appear in new iterations each year. However, this year a dark horse made the top 10 fastest-rising overall search terms. Luminary Labs 21
  • 22. “Pinterest,” an online pinboard with social functionality has garnered as many as 11 million visits in one week. 1. 22 Luminary Labs

Editor's Notes

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  7. Fastest Rising Economic Issues, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/news/fastest-rising-economic-issues\nDebt Ceiling\nUS GDP 2011\nRecession 2011\nInflation 2011\nUS Economy 2011\nTop 1 income\nBudget Cuts\nIncome inequality\nCore Inflation\nUS Wealth Distribution\n\n
  8. Fastest Rising Economic Issues, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/news/fastest-rising-economic-issues\nDebt Ceiling\nUS GDP 2011\nRecession 2011\nInflation 2011\nUS Economy 2011\nTop 1 income\nBudget Cuts\nIncome inequality\nCore Inflation\nUS Wealth Distribution\n\n
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  10. Top 10 buzzwords on LinkedIn of 2011 by Volume, US\nhttp://blog.linkedin.com/2011/12/13/buzzwords-redux/\n*new 2011 terms bolded\ncreative\norganizational\neffective\nextensive experience\ntrack record\nmotivated\ninnovative\nproblem solving\ncommunication skills\ndynamic\n\n
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  12. Fastest Rising News on Google, US \nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-news-fastest-rising\nHurricane Irene\nOccupy\nJapan Earthquake\niPhone 5\niPad 2\nLibya\nOsama Bin Laden\nEgypt\nCasey Anthony\nRon Paul\n\n
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  15. Twitter Year In Review\nTweets per Second\nhttp://yearinreview.twitter.com/en/tps.html\n\n\n
  16. Top global topics on Facebook, based on status updates\nhttps://blog.facebook.com/blog.php?post=10150391956652131\nDeath of Osama bin Laden\npackers win the super bowl\nCasey Anthony found not guilty\ncharlie sheen\ndeath of Steve Jobs\nroyal wedding\ndeath of amy winehouse\ncall of duty: modern warfare 3\nmilitary operations begin in Libya\nhurricane irene\n\n
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  18. Top “What is” searches by Volume, Google, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/quirky/what-is\nWhat is Love\nWhat is Planking\nWhat is Twitter\nWhat is Gluten\nWhat is Skype\nWhat is Dubstep\nWhat is Autism\nWhat is Lupus\nWhat is Gout\nWhat is Google+\n\n\nFastest Rising Image Searches, Google, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/image-search-fastest-rising\nPlanking *There is also a new emerging trend- tebowing\nKate Upton\nJustin Bieber 2011\nPippa Middleton\nHope Solo\nRyan Dunn\nMariah Carey Twins\nRebecca Black\nCasey Anthony\nRoyal Wedding\n\n\n
  19. Top 40 Shared Stories on Facebook by volume shared\nhttp://www.facebook.com/notes/facebook-media/most-shared-articles-on-facebook-in-2011/283221585046671\n1. Satellite Photos of Japan, Before and After the Quake and Tsunami (New York Times) \n2. What teachers really want to tell parents (CNN)  \n3. No, your zodiac sign hasn't changed (CNN) \n4. Parents, don't dress your girls like tramps (CNN) \n5. (video) - Father Daughter Dance Medley (Yahoo)\n6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)\n7. You'll freak when you see the new Facebook (CNN) \n8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo) \n9. Giant crocodile captured alive in Philippines (Yahoo)\n10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post) \n11. Parents keep child’s gender under wraps (Yahoo)\n12. How to Talk to Little Girls (The Huffington Post) \n13. Stop Coddling the Super-Rich (New York Times) \n14. Why Chinese Mothers Are Superior (Wall Street Journal) \n15. (video) - Twin Baby Boys Have A Conversation! (Yahoo) \n16. Man robs bank to get medical care in jail (Yahoo) \n17. Why You're Not Married (The Huffington Post) \n18. A Sister’s Eulogy for Steve Jobs (New York Times)\n19. Ryan Dunn Dead: 'Jackass' Star Dies In Car Crash (The Huffington Post) \n20. Scientists warn California could be struck by winter ‘superstorm’ (Yahoo) \n21. Notes From a Dragon Mom (New York Times) \n22. A Message to Women From a Man: You Are Not "Crazy" (The Huffington Post) \n23. Obama’s and Bush’s effects on the deficit in one graph (Washington Post)\n24. Penn State, my final loss of faith (Washington Post) \n25. Golden-Voiced Homeless Man Captivates Internet (Yahoo) \n26. The most typical face on the planet (Yahoo) \n27. Widespread destruction from Japan earthquake, tsunamis  (CNN) \n28. Permissive parents: Curb your brats (CNN) \n29. A father's day wish: Dads, wake the hell up!(CNN)\n30. (video) - Laughing Baby Loves Ripping Paper! (Yahoo) \n31. Epic Cover Letter: How To Get Hired For Your Dream Job (PICTURE) (The Huffington Post) \n32. New Zodiac sign dates: Don't switch horoscopes yet (Washington Post) \n33. Things Babies Born in 2011 Will Never Know (Yahoo: Money Talk News)\n34. The Psychology of Revenge: Why We Should Stop Celebrating Osama Bin Laden's Death (The Huffington Post) \n35. (photo gallery) - ‘Where Children Sleep’ (New York Times) \n36. Quake moved Japan coast 8 feet, shifted Earth's axis (CNN)\n37. Steve Jobs, Apple founder, dies (CNN)\n38. China's latest craze: dyeing pets to look like other wild animals (CNN)\n39. Grant Hill’s Response to Jalen Rose (New York Times) \n40. Steve Jobs’s Patents (New York Times) \n\n
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  21. Fastest Rising Overall Search Terms, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-com-fastest-rising\nRebecca Black\nGoogle Plus\nHurricane Irene\nPinterest\nRyan Dunn\niPhone 5\nCasey Anthony\nAdele\nOsama Bin Laden\nSteve Jobs\n\n
  22. Fastest Rising Overall Search Terms, Google Searches, US\nhttp://www.googlezeitgeist.com/en/top-lists/us/overall/google-com-fastest-rising\nRebecca Black\nGoogle Plus\nHurricane Irene\nPinterest\nRyan Dunn\niPhone 5\nCasey Anthony\nAdele\nOsama Bin Laden\nSteve Jobs\n\n
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