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Connective Digital Patterns 2011

Each December, the world’s most popular websites offer up a sampling of the year’s data, revealing what the online population thought, said, and did.

And while these “top 10” lists are just the tip of the consumer data iceberg, the connective patterns offer a glimpse of who we are as a people.

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Connective Digital Patterns 2011

  1. 1. 2011CONNECTIVE DIGITAL PATTERNSLUMINARY LABSWWW. LUMINARY-LABS.COM@LUMINARYLABS
  2. 2. Each December, the world’s most popular websites offer up asampling of the year’s data, revealing what the onlinepopulation thought, said, and did.And while these “top 10” lists are just the tip of the consumerdata iceberg, the connective patterns offer a glimpse of whowe are as a people.Luminary Labs 2
  3. 3. “gas mask” Ten years ago, searches for “gas mask” spiked across the engines and on eBay.Luminary Labs 3
  4. 4. “Gas mask” not only completely defined us in that place and at that time; it became symbolic of the prevailing sentiment of the following decade.Luminary Labs 4
  5. 5. SO WHATDEFINEDUS IN 2011?
  6. 6. ECONOMIC UNCERTAINTY
  7. 7. While the US economy has shown subtle signs ofimprovement, the fastest-rising economic searches onGoogle suggest that we are still collectively asking “Howbad is this really?” and “Is this going to get worse?”Searches for “recession 2011,” “inflation 2011,” US economy2011,” “core inflation,” and “US GDP 2011” clearly questionour current state.Incited by politics, we wanted to know more about “debtceiling” and “budget cuts.”Luminary Labs 7
  8. 8. Previously known as the home of the middle class, Americans are increasingly aware of the growing wealth distribution gap. Searches for “top 1 income” and “US wealth distribution” also made the top ten fastest-rising economic searches on Google in 2011.Luminary Labs
  9. 9. HIRE ME (I’M CREATIVE!)
  10. 10. Survival is the new success as professionals seek steadyincome. In 2011, the most overused buzzword in USLinkedIn profiles was “creative,” - a drastic departurefrom 2010’s overuse of “extensive experience.”Luminary Labs 10
  11. 11. OCCUPY
  12. 12. “Occupy” was the second fastest- rising Google news search query in the US. As discussion gave way to action, protest became a key marker of 2011.Luminary Labs 12
  13. 13. In less than one year, “occupy” came to represent anentirely new way of thinking about and operating in society.Luminary Labs 13
  14. 14. I HEARD IT FIRST
  15. 15. The speed at which peoplecan now share informationhas given rise to a newmeasurement: volumeper second.From sports to live eventsto natural disasters, thepower to shareinformation strengthenscommon, shared, culturalexperiences.In some cases, such as theraid on Osama binLaden the news on twitterpreceded traditional pressby more than one hour.
  16. 16. Osama Bin Laden’sdeath was also themost frequentlyshared global newstopic in Facebook’s800 million users’status updates.
  17. 17. WHAT DOES IT LOOK LIKE?
  18. 18. What is planking? Good question, and the second mostfrequently asked “what is” question on Google in the US.“Planking” also topped the fastest-rising search queries forGoogle Images in 2011, and repeatedly made appearances inFacebook statuses.Luminary Labs 18
  19. 19. The top shared story by volume on Facebook was the NewYork Time’s “Satellite Photos of Japan, Before andAfter the Quake and Tsunmai,” featuring an interactiveslider.Luminary Labs 19
  20. 20. THE DARK HORSE
  21. 21. For the most part, fastest-risinglists of overall searches arepredictable.Mediocre celebrities, global news,scandals, and the latest gadgetappear in new iterations each year.However, this year a dark horsemade the top 10 fastest-risingoverall search terms.Luminary Labs 21
  22. 22. “Pinterest,” an online pinboard with social functionality has garnered as many as 11 million visits in one week. 1. 22Luminary Labs
  23. 23. Luminary Labs 23
  • dario22

    Jan. 3, 2012
  • Chdarat

    Jan. 2, 2012

Each December, the world’s most popular websites offer up a sampling of the year’s data, revealing what the online population thought, said, and did. And while these “top 10” lists are just the tip of the consumer data iceberg, the connective patterns offer a glimpse of who we are as a people.

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