Effectively marketing your family attraction and destination is critical to your success. Great marketing goes well beyond knowing your audience and emailing them special offers. In this 55-minute webinar, you'll learn how children influence family travel and purchasing decisions; proven revenue management strategies that drive growth; what motivates families to visit attractions like yours; and what guests expect about their experience and how you can deliver new value.
Presenter: Chris Cavanaugh, president and founder of Magellan Strategy Group, is known as the Swiss Army knife of strategy and marketing skills for family attractions and destination management organizations. Prior to founding Magellan Strategy Group, Cavanaugh served as vice president of marketing for The Biltmore Company in Asheville, North Carolina, the owner of Biltmore Estate. During his tenure, Biltmore doubled its annual revenue and became the most visited historic house attraction in the U.S. The governor of North Carolina appointed Cavanaugh to the state's travel and tourism board in 2003, and he was reappointed in 2010. He is past chairman of that board, and also past chairman of the Buncombe County Tourism Development Authority and Blue Ridge Mountain Host. He has been a presenter at numerous conferences across the U.S.