(click to view large)
Portfolio 2013
Luke Duncan
I have been fortunate to work on a wide variety of
projects in my career. This document represents
a few highlights.
Featured Client: BookFool.com
BookFool bought and sold used books, especially textbooks. For three
years, I served as thei...
New Brand
Website
•  E-commerce
•  Interactive Map
•  Social Media Integration
•  Blog
Collateral and Point of Sale
Social Media
Posters and T-Shirts
Facebook Ads
•  Targeted Delivery
•  Budget: $4000/semester
Guerilla
Advertising
Materials
Guerilla Advertising Materials
Guerilla Advertising Materials
50 Designs
Email Campaigns
•  15,000 recipients
•  Targeted delivery
Manager Training Materials
Job Descriptions
Point of Purchase Program (POPP)
BookFool Buying Network
Customizable Collateral for
Affiliate Locations
Haiku Contest
Local Coverage
Tumblr: Foolish Ideas
User-submitted content
Community Involvement
Other Work
Role: Director of Communication
•  Website
•  Social Media
•  Newsletters
Client: Tennessee STEM Innovation Network
Role: Writer
•  Presentation Outlines
•  Slide Outlines
•  Scripts
Client: Ethos3 Communications
Role: Research, Project Lead
Big Dig Research Reports
Client: Various (Southern Growth Studio)
Role: Features Writer, Photography
Client: Y’all Magazine
Role: Photography
Annual Giving Campaign
Client: St. Peter’s Episcopal Church
Role: Writer, Audio Engineer
Podcast:
The Success Factor
Client: Eagle Capital Corporation
Role: Videographer, Editor
Video Projects
Client: Various
Food Photography
Role: Photographer
Client: Y’all Magazine
Personal Photography
Luke Duncan
luke@lukeduncan.com
615-707-1149
Portfolio 2013
Portfolio 2013
Portfolio 2013
Portfolio 2013
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Portfolio 2013

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A few highlights from my recent career. Thanks for clicking!

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Portfolio 2013

  1. 1. (click to view large) Portfolio 2013 Luke Duncan
  2. 2. I have been fortunate to work on a wide variety of projects in my career. This document represents a few highlights.
  3. 3. Featured Client: BookFool.com BookFool bought and sold used books, especially textbooks. For three years, I served as their Minister of Communication and Strategy. On a shoestring budget, we developed an off-kilter brand to emphasize our essential Foolishness and reach college students.
  4. 4. New Brand Website •  E-commerce •  Interactive Map •  Social Media Integration •  Blog Collateral and Point of Sale
  5. 5. Social Media
  6. 6. Posters and T-Shirts
  7. 7. Facebook Ads •  Targeted Delivery •  Budget: $4000/semester
  8. 8. Guerilla Advertising Materials
  9. 9. Guerilla Advertising Materials
  10. 10. Guerilla Advertising Materials 50 Designs
  11. 11. Email Campaigns •  15,000 recipients •  Targeted delivery
  12. 12. Manager Training Materials
  13. 13. Job Descriptions
  14. 14. Point of Purchase Program (POPP)
  15. 15. BookFool Buying Network
  16. 16. Customizable Collateral for Affiliate Locations
  17. 17. Haiku Contest Local Coverage
  18. 18. Tumblr: Foolish Ideas User-submitted content
  19. 19. Community Involvement
  20. 20. Other Work
  21. 21. Role: Director of Communication •  Website •  Social Media •  Newsletters Client: Tennessee STEM Innovation Network
  22. 22. Role: Writer •  Presentation Outlines •  Slide Outlines •  Scripts Client: Ethos3 Communications
  23. 23. Role: Research, Project Lead Big Dig Research Reports Client: Various (Southern Growth Studio)
  24. 24. Role: Features Writer, Photography Client: Y’all Magazine
  25. 25. Role: Photography Annual Giving Campaign Client: St. Peter’s Episcopal Church
  26. 26. Role: Writer, Audio Engineer Podcast: The Success Factor Client: Eagle Capital Corporation
  27. 27. Role: Videographer, Editor Video Projects Client: Various
  28. 28. Food Photography Role: Photographer Client: Y’all Magazine
  29. 29. Personal Photography
  30. 30. Luke Duncan luke@lukeduncan.com 615-707-1149

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