The College Of Saint Rose Passion Campaign

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The following presentation is a quick look into the ongoing “Passion Campaign” started by The College of Saint Rose career center. To date, I have presented our marketing campaign and two conferences.

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  • 1995 Smallest Brewery in the country – now they move 140,000 barrels (still small) 52 million in revenue – very successful Play open road video – Michael Jager
  • The College Of Saint Rose Passion Campaign

    1. 1. The Passion Campaign
    2. 2. Students are swamped with advertising on campus TWITTER THE CHRONICLE BLACKBOARD FACEBOOK BLOGSWORD OF MOUTH BILLBOARDS WEB-SITES RADIO STATION CAMPUS TVDORM ROOMS EMAIL AND OTHERSACCESS TV LINKED-IN STALL-STORIES We wanted a way to STAND OUT
    3. 3. We needed a plan“…seamlessly integrating your passion and philosophy into your marketing.” - Sam Calagione, *Brewer, Dog Fish Head
    4. 4. Programs and resources• S.A.I.N.T Night Dinner• Advisement Advantage• WORK IT!• C.A.N and Alumni ProfilesQuestions?

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