SC Lights


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Cal Poly Venture Challenge Entry

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  • Status Quo-follow a car, slow downBrighter Lights-features 2-3 times the illuminationAdditional Lights-Can have a maximum of 2 aux headlightsdoes not completely solve problemPics of competition
  • Custom shop why?Trade shows, guerilla, Bowling alley strategy 1 pin/seg at a timeWhy we are picking specific models--> demographic, current safety solutions70% of new bike riders falling between the age of 31-60
  • SC Lights

    1. 1. Safe<br />Corner<br />Riding<br />Lights<br />Setting the Curve<br />
    2. 2. Current Problem<br />Decreased visibility when driving at night<br />Measures taken by automotive industry <br />Lexus, Audi, BMW, & Opel<br />3<br />2<br />1<br />1.Stock Lights<br />2.Brighter Lights<br />3.Adaptive Front Lighting<br />Illuminated Area<br />
    3. 3. Meet the Team<br />Toby Lloyd<br /> Engineer<br />Zach McKibbin<br /> Engineer<br /><ul><li>Billie Fritz</li></ul> Engineer<br /><ul><li>Luke Richter</li></ul> Business<br />Joseph Mello<br />Advisors<br />Jonathan York<br />
    4. 4. Motorcycle Problem<br />“Approximately 60% of motorcycle fatalities occur at night.” -National Highway Traffic Safety Association<br />“I have to be very careful because I can’t see around corners at night.” <br /> -Mike Crawley, Motorcycle Enthusiast <br />
    5. 5. Current Methods Taken by Motorcyclists<br />Take it slower around corners<br />Follow a car for added illumination<br />
    6. 6. Existing Ideas and Innovations<br /><ul><li>Honda
    7. 7. Honda</li></ul>Turns with handlebar<br />Sectioned Reflector <br /><ul><li>Koito Seisakusho Co.
    8. 8. Kawasaki</li></ul>Rotates one light <br />Radar<br />
    9. 9. Motorcycle Application<br />1. Helmet Marker<br />2.Tracking Camera<br />3.Processor<br />4.Guidable Light<br />1<br />2<br />4<br />3<br />4<br />
    10. 10. Marketing Approach<br />Currently Operating in US<br />New Rider Demographics<br />Specific Bikes<br />Cruiser Bikes<br />Touring Bikes<br />Adventure Bikes<br />Touring Bike sales increased 15% in 2007<br />Honda Gold Wing<br />
    11. 11. Major Milestones<br />Provisional Patent<br />Functioning Prototype<br />Trial Test Run<br />
    12. 12. Questions<br />
    13. 13. Minimize Hazardous Night Riding<br />Adjust your speed to the range of your headlights.<br />Keep your eyes moving.<br />Protect your eyes from glare.<br />Keep windshields and headlight lenses clean.<br />Use your lights wisely.<br />90% of a driver's reaction depends on vision.<br />
    14. 14. Products that Promote Rider Safety <br />2010 Gold Wing<br />Metallic Black<br />$22,899.00<br />Turn Signal Cancellation<br /> $97.75<br />Headlight Modulator<br /> $69.95<br />Deer Avoidance System<br /> $66.80<br />Tire Pressure<br />Monitoring System<br />$245.95<br />Add airbag $5,000.00<br />Add ABS<br />$3,700.00<br />
    15. 15. Competition<br />Additional Auxiliary Light<br />Brighter Light<br />Headlight Bulb $64.49<br />Additional Auxiliary Light $1,229.95<br />
    16. 16. Legal Requirements<br />Photometric requirements<br />Must not blind other drivers<br />Must project certain illuminations for various speeds<br />Auxiliary Lights<br />Maximum of 2<br />SAE DOT Certification<br />Automotive Manufacturers Equipment Compliance Agency<br />$350.00 and $100.00 for each additional model<br />
    17. 17. Factors to Consider<br /><ul><li>Safety
    18. 18. Legality
    19. 19. Reliability
    20. 20. Weather
    21. 21. Installation
    22. 22. Interference</li></li></ul><li>System Overview<br /><ul><li>Three part electro-mechanical system</li></ul>1<br />3<br />2<br />4<br />
    23. 23. Worldwide Motorcycle Demand to Increase Through 2013<br />MOTORCYCLES IN USE WORLDWIDE<br />Demand will grow 8% per year for next 5 years<br />Fastest growth in Africa, Middle East, and Asia<br />Underserved markets in Nigeria, Philippians, Vietnam<br />Source: The Freedonia Group Inc.<br />
    24. 24. Implementation<br />Smaller Scale Trial Runs<br />Feedback and Suggestions<br />Redefine Product <br />Custom Shop Trial Runs<br />Feedback and Suggestions<br />Redefine Product<br />Licensing Agreement<br />Target Price Point $1,000<br />Awareness<br />Interest<br />Evaluation<br />Commitment<br /> Referral<br />
    25. 25. Patents<br />Kawasaki <br />Sensors determine dynamic properties of the bike<br />Honda<br />Similar to Kawasaki but changes reflector geometry<br />Sensors to determine bank angles<br />Rotate headlight to maintain leveled illumination<br />