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Pakkaa
tulevaisuuteen –
Pack to the future
Visiot kestävästä
ruokapakkaamisesta
2050
Titta Tapiola, Luke
About visions
• Visions are normative small “scenarios”, that focus on
creating desirable futures.
• Can be short or presented as longer narratives.
• There are plenty of food system visions from different
levels and geographical areas, but only few for food
packaging system.
• Visions are seen important for guiding systemic
transformations.
Materials
Number of
participants
Type of participants Materials
Visioning
workshop
40 private companies, research, NGOs
and governmental organizations
41 visions
Kick-off
seminar
60 private companies, research, NGOs
and governmental organizations
68 vision
elements
Workshop for
selected
NGOs
7 NGOs 18 vision
elements
Interviews 8 private companies from food and
package industries (6) and
governmental organizations (2).
32 vision
elements
Vision framework and a visions cluster
Depth of change:
• Connection to leverage points: re-
structure, re-think and re-connect
Breadth of change
• How broadly different systems or
actors are involved
Together different visions form a “vision
cluster”
(Meadows, 1999; Abson et al., 201; Fazey et al., 2018)
Example of a vision cluster
Ocean (broad and deep)
• Food is a personal service for which we have
intelligent delivery system based on a limited
number of reusable packaging.
• Strong reduction of packaging waste through
operation between stakeholders throughout
whole life cycle of packaging.
• Parallel solutions: recycling, biodegradable,
reusable or non-packaging solutions
Pond (narrow and shallow)
• Even bio-based plastic composites are
recyclable
(many are not today).
• Packages are easy to sort.
Beach (broad and shallow)
• 2050 we have safe, material-efficient food
production, supply, and distribution chains.
Reusable or recyclable packaging has replaced
single-use packaging where it makes sense for the
overall environmental impact and does not increase
health risks.
• Consumers have been motivated to recycle, for
example with deposits.
Fjord (narrow and deep)
• In 2050, there will be 10 sustainably
produced and recyclable materials in the
world that we use to food packing.
• In 2050, consumers will evaluate
companies in the food value chain based
on the right information, regarding the
environmental efficiency of their
operations, including the reduction of
food waste and the recycling of
packaging.
Depth of
change
Breadth of change
Example of a recycling vision cluster
Ocean (broad and deep)
• Pack sizes and types have been standardized, which makes it
consumer (e.g., nested boxes).
• By 2050 Finland is known as an expert of recycling, producer of
produce and top exporter of diverse, logistically smart, and
packages
Pond (narrow and shallow)
• Even bio-based plastic composites are recyclable (many are
not today).
• Plastic materials are evolving in such a way that the number
of plastics used decreases and the remaining ones become
more widely usable and more recyclable.
• Packages are easy to recycle.
Beach (broad and shallow)
• 2050 we have safe, material-efficient food production, supply,
and distribution chains. Reusable or recyclable packaging has
replaced single-use packaging where it makes sense for the
overall environmental impact and does not increase health risks.
• In the future, food can be safely packaged with minimal food
waste and the packaging is recyclable and or reusable.
• Consumers have been motivated to recycle, for example with
deposits.
• By 2050, all packaging materials (including plastic and fibre) can
be safely reused in new food packaging. These packaging
materials are made from ecological, non-edible and renewable
resources that decompose when accidentally released into the
nature.
Fjord (narrow and deep)
• In 2050, there will be 10 sustainably produced and
recyclable materials in the world that we use to food
packing.
Depth of
change
Breadth of change
What next?
• It was envisioned more cooperation within and especially
between different food packaging systems (horizontal
dimension, width), and at different levels (vertical
dimension, depth).
• Transformation was seen as an opportunity to innovate
and bring new functionalities to packaging and to entire
packaging system.
• Package-Heroes will continue the work with
stakeholders.
Thank you!
Kiitos!

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Visiot kestävästä ruokapakkaamisesta 2050

  • 1. Pakkaa tulevaisuuteen – Pack to the future Visiot kestävästä ruokapakkaamisesta 2050 Titta Tapiola, Luke
  • 2. About visions • Visions are normative small “scenarios”, that focus on creating desirable futures. • Can be short or presented as longer narratives. • There are plenty of food system visions from different levels and geographical areas, but only few for food packaging system. • Visions are seen important for guiding systemic transformations.
  • 3. Materials Number of participants Type of participants Materials Visioning workshop 40 private companies, research, NGOs and governmental organizations 41 visions Kick-off seminar 60 private companies, research, NGOs and governmental organizations 68 vision elements Workshop for selected NGOs 7 NGOs 18 vision elements Interviews 8 private companies from food and package industries (6) and governmental organizations (2). 32 vision elements
  • 4. Vision framework and a visions cluster Depth of change: • Connection to leverage points: re- structure, re-think and re-connect Breadth of change • How broadly different systems or actors are involved Together different visions form a “vision cluster” (Meadows, 1999; Abson et al., 201; Fazey et al., 2018)
  • 5. Example of a vision cluster Ocean (broad and deep) • Food is a personal service for which we have intelligent delivery system based on a limited number of reusable packaging. • Strong reduction of packaging waste through operation between stakeholders throughout whole life cycle of packaging. • Parallel solutions: recycling, biodegradable, reusable or non-packaging solutions Pond (narrow and shallow) • Even bio-based plastic composites are recyclable (many are not today). • Packages are easy to sort. Beach (broad and shallow) • 2050 we have safe, material-efficient food production, supply, and distribution chains. Reusable or recyclable packaging has replaced single-use packaging where it makes sense for the overall environmental impact and does not increase health risks. • Consumers have been motivated to recycle, for example with deposits. Fjord (narrow and deep) • In 2050, there will be 10 sustainably produced and recyclable materials in the world that we use to food packing. • In 2050, consumers will evaluate companies in the food value chain based on the right information, regarding the environmental efficiency of their operations, including the reduction of food waste and the recycling of packaging. Depth of change Breadth of change
  • 6. Example of a recycling vision cluster Ocean (broad and deep) • Pack sizes and types have been standardized, which makes it consumer (e.g., nested boxes). • By 2050 Finland is known as an expert of recycling, producer of produce and top exporter of diverse, logistically smart, and packages Pond (narrow and shallow) • Even bio-based plastic composites are recyclable (many are not today). • Plastic materials are evolving in such a way that the number of plastics used decreases and the remaining ones become more widely usable and more recyclable. • Packages are easy to recycle. Beach (broad and shallow) • 2050 we have safe, material-efficient food production, supply, and distribution chains. Reusable or recyclable packaging has replaced single-use packaging where it makes sense for the overall environmental impact and does not increase health risks. • In the future, food can be safely packaged with minimal food waste and the packaging is recyclable and or reusable. • Consumers have been motivated to recycle, for example with deposits. • By 2050, all packaging materials (including plastic and fibre) can be safely reused in new food packaging. These packaging materials are made from ecological, non-edible and renewable resources that decompose when accidentally released into the nature. Fjord (narrow and deep) • In 2050, there will be 10 sustainably produced and recyclable materials in the world that we use to food packing. Depth of change Breadth of change
  • 7. What next? • It was envisioned more cooperation within and especially between different food packaging systems (horizontal dimension, width), and at different levels (vertical dimension, depth). • Transformation was seen as an opportunity to innovate and bring new functionalities to packaging and to entire packaging system. • Package-Heroes will continue the work with stakeholders.

Editor's Notes

  1. Hankkeessa kerätyt materiaalit, jotka ovat analyysissä mukana. Visiot vrs. Visio elementti – visio elementti ei ole täysyin kehittynyt visio, vaan voi toimia vision elementtinä, aihiona. Visiot kerättiin Package-Heroes ja CLIC Innovationin 4Recycling keväällä 2020 järjestämässä visiotyöpajassa.
  2. Visioissa on aina kysymyksessä toivottu/haluttu muutos. Syvyys: vipupisteiden kautta muutoksen aikaan saaminen: uudelleen järjestäytyminen, ajattelun / oppimisen uudistuminen ja uuden luontoyhteyden luominen. Sekä muutoksen laajuus – toimijoiden määrä, joka vision toteutuksessa on mukana. Nuolen suunta kuvaa muutoksen syvyyden ja laajuuden kasvua, jolloin myös muutoksen haastavuus kasvaa.
  3. Nelikenttä muodostuu sen mukaan kuinka laajoja (x-akseli) ja syviä (y-akseli) visiot ovat. Nelikenttä on nimetty vesielementtien mukaan kuvaamaan juuri laajuutta ja syvyyttä. Tähän on poimittu esimerkkejä aineistosta kuhunkin nelikentän lohkoon. Lampi (kapea ja matala): Biopohjaiset muovit ovat kierrätettäviä (monet eivät ole), Pakkaukset ovat helposti lajiteltavissa Ranta (laaja ja matala): Kuluttaja on motivoitu kierrättämään esim. panttien avulla. Vuono (kapea ja syvä): Maailmassa käytetään 10 kestävää ja kierrätettävää materiaalia ruoan pakkaamiseen. Meri (laaja ja syvä): Ruoka on henkilökohtainen palvelu, jota varten älykäs toimitusjärjestelmä, joka perustuu rajalliseen määrään uudelleenkäytettäviä pakkauksia, Pakkausjätteen määrän voimakas vähentäminen pakkauksen koko elinkaaren aikana olevien sidosryhmien kesken tehtävällä yhteistyöllä Yksittäiset visiot puhuttelevat tod.näk. vain rajallista määrää osallistujia. Klusterin kautta voimme tuoda tuoda hyvin erilaiset visiot ja näkemykset toivottavasta tulevaisuudesta yhteen ja yhdessä keskustella niiden merkityksestä ja mahdollisista yhteisistä etenemispoluista ja toisaalta myös mahdollisista jännitteistä, joita eri visioiden välillä voi olla. Toisaalta eri kohdassa kenttiä olevat visiot tuovat erilaisia haasteita ja voivat toimia eri kohdissa muutospolkuja, esim. jotta päästään eteenpäin voi olla ihan hyvä aloittaa vasemmasta alakulmasta, mutta kuitenkin pitää mielessä myös oikean yläkulman laajemmat ja syvemmät visiot.
  4. Tässä on vastaavasti edellisestä vielä poimittu ne visiot, jotka liittyvät erityisesti kierrätykseen tai uudelleen käyttöön. Meri: Vuonna 2050 Suomi tunnetaan kierrätysosaajana, puhtaiden ruokatuotteiden tuottajana ja monipuolisten logististen, kierrätettävien ruokapakkausten vientimaana.
  5. Yhteistyötä eri systeemien (toimialojen) ja toimijoiden välille.