Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Story Mapping
mobilepayments
ŁUKASZSZADKOWSKI
UserExpired.com
It ensures the holistic approach to design
It influences the whole organization
workflow
It’s efficient
Story Mapping
Story Mapping
http://www.innolution.com/resources/glossary/story-mapping
A technique that takes a user-centric perspective...
http://winnipegagilist.blogspot.com/2012/03/how-to-create-user-story-map.html
It’s not enough
Shopping scenario
https://flaticon.com
Job
to be done
Job to be done
I want to do grocery shopping for a dinner
https://flaticon.com
Persona
Persona
Kevin is a 30-year old man, having office-based job.
Father of 2 lovely kids: Ana (7yo) and Sven (5yo), married to...
https://flaticon.com
Steps
Steps
Awareness Discovery Browse Checkout Leave Feedback
Steps
Discovery Browse Checkout Leave
Discovery Browsing Checkout Leave
https://flaticon.com
Areas
Steps vs areas
Process
User goals
User fears
Incentives
Touch points
Channels
KPIs
Problems
Discovery Browsing Checkout Le...
Areas
Process
Areas
User Goals
Areas
User Fears
Areas
Incentives
Areas
Touch points
Areas
Channels
Areas
KPIs
Areas
Problems
Steps vs areas
Process
User goals
User fears
Incentives
Touch points
Channels
KPIs
Problems
Discovery Browsing Checkout Le...
Steps vs areas
Process
User goals
User fears
Incentives
Touch points
Channels
KPIs
Problems
Discovery Browsing Checkout Le...
https://flaticon.com
UX Metrics
http://userexpired.com/2016/04/22/what-
do-you-fight-for-in-mobile-payments/
https://flaticon.com
Let’s start!
(a simplified example)
Discovery
Steps vs areas
Process
User goals
Touch points
Discovery
Kevin is looking for a groceries store on his way home
I want to ...
Steps vs areas
Physical
Personal
Mobile
Discovery
Door and till stickers
-
Push notifications (GPS/Beacon)
Browsing
Steps vs areas
Process
User goals
Touch points
Browsing
Kevin is searching for products for a family dinner
I want to find...
Steps vs areas
Physical
Personal
Mobile
Browsing
Stickers
-
Promo list
Checkout
Steps vs areas
Process
User goals
Touch points
Checkout
Kevin is paying at the cash register
I want to pay in fast and con...
Steps vs areas
Physical
Personal
Mobile
Checkout
Payment sticker
Welcome pack for cashiers
Loyalty card
Leave
Steps vs areas
Process
User goals
Touch points
Leave
Kevin is packing groceries and coming back home
I want to get rewarde...
Steps vs areas
Physical
Personal
Mobile
Leave
-
-
Discounts for future shopping in the same store
Thank you
UserExpired.com
@zagaynikov
User Experience: Story mapping for mobile payments
Upcoming SlideShare
Loading in …5
×

User Experience: Story mapping for mobile payments

869 views

Published on

Example of an effective technique for a holistic UX design approach

Published in: Design
  • Hello! Who wants to chat with me? Nu photos with me here http://bit.ly/helenswee
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

User Experience: Story mapping for mobile payments

  1. 1. Story Mapping mobilepayments ŁUKASZSZADKOWSKI
  2. 2. UserExpired.com
  3. 3. It ensures the holistic approach to design
  4. 4. It influences the whole organization workflow
  5. 5. It’s efficient
  6. 6. Story Mapping
  7. 7. Story Mapping http://www.innolution.com/resources/glossary/story-mapping A technique that takes a user-centric perspective for generating a set of user stories. Each high-level user activity is decomposed into a workflow that can be further decomposed into a set of detailed tasks.
  8. 8. http://winnipegagilist.blogspot.com/2012/03/how-to-create-user-story-map.html
  9. 9. It’s not enough
  10. 10. Shopping scenario
  11. 11. https://flaticon.com Job to be done
  12. 12. Job to be done I want to do grocery shopping for a dinner
  13. 13. https://flaticon.com Persona
  14. 14. Persona Kevin is a 30-year old man, having office-based job. Father of 2 lovely kids: Ana (7yo) and Sven (5yo), married to Joanna, 28yo PR manager. He is usually responsible for doing groceries shopping for home.
  15. 15. https://flaticon.com Steps
  16. 16. Steps Awareness Discovery Browse Checkout Leave Feedback
  17. 17. Steps Discovery Browse Checkout Leave
  18. 18. Discovery Browsing Checkout Leave
  19. 19. https://flaticon.com Areas
  20. 20. Steps vs areas Process User goals User fears Incentives Touch points Channels KPIs Problems Discovery Browsing Checkout Leave
  21. 21. Areas Process
  22. 22. Areas User Goals
  23. 23. Areas User Fears
  24. 24. Areas Incentives
  25. 25. Areas Touch points
  26. 26. Areas Channels
  27. 27. Areas KPIs
  28. 28. Areas Problems
  29. 29. Steps vs areas Process User goals User fears Incentives Touch points Channels KPIs Problems Discovery Browsing Checkout Leave
  30. 30. Steps vs areas Process User goals User fears Incentives Touch points Channels KPIs Problems Discovery Browsing Checkout Leave
  31. 31. https://flaticon.com UX Metrics
  32. 32. http://userexpired.com/2016/04/22/what- do-you-fight-for-in-mobile-payments/
  33. 33. https://flaticon.com Let’s start! (a simplified example)
  34. 34. Discovery
  35. 35. Steps vs areas Process User goals Touch points Discovery Kevin is looking for a groceries store on his way home I want to find a grocery store belonging to my favorite franchise Window shopping Driving home …
  36. 36. Steps vs areas Physical Personal Mobile Discovery Door and till stickers - Push notifications (GPS/Beacon)
  37. 37. Browsing
  38. 38. Steps vs areas Process User goals Touch points Browsing Kevin is searching for products for a family dinner I want to find good products at fair prices Wandering through store alleys
  39. 39. Steps vs areas Physical Personal Mobile Browsing Stickers - Promo list
  40. 40. Checkout
  41. 41. Steps vs areas Process User goals Touch points Checkout Kevin is paying at the cash register I want to pay in fast and convenient way Standing in queue
  42. 42. Steps vs areas Physical Personal Mobile Checkout Payment sticker Welcome pack for cashiers Loyalty card
  43. 43. Leave
  44. 44. Steps vs areas Process User goals Touch points Leave Kevin is packing groceries and coming back home I want to get rewarded for shopping with SEQR Leaving the store Trip home Trip between stores
  45. 45. Steps vs areas Physical Personal Mobile Leave - - Discounts for future shopping in the same store
  46. 46. Thank you UserExpired.com @zagaynikov

×