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What is influencer marketing

What is influencer marketing? By associating with the right people, brands can generate quality content to reach their target audience.

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What is influencer marketing

  1. 1. Influencer Marketing Guide Part I: What Is Influencer Marketing?
  2. 2. What is Influencer Marketing? According to Nielsen’s Global Trust in Advertising Report 2015 83% of consumers fully trust recommendations made by friends and family, and 66% say that they trust the opinions that other users post online. There are, however, people who have developed their reputation online, who have gained the trust of their followers and built a community around themselves, which has allowed them to move up a notch in the hierarchy of social networks. They have taken the step from being users to being influencers.
  3. 3. For the most avid professionals, the appearance of Influencers on social media means a great opportunity to reach their public in a more organic and less aggressive way. By associating themselves with the right people, brands can generate quality content and amplify their message in order to get to their target audience via a genuinely trusted channel. What is Influencer Marketing
  4. 4. Advantages of Influencer Marketing 1. IT IS NATIVE ADVERTISING A study by Infolinks suggests that 86% of consumers experience banner blindness, indicating that only 14% of those surveyed could remember the last ad which they had seen, the brand and the product being advertised. Native Advertising involves creating content, in association with a certain publication, which will not be perceived as invasive advertising but as information of interest to the public.
  5. 5. Advantages of Influencer Marketing 2. IT IS A TECHNIQUE ON THE INCREASE   While proven to be effective, so far it has been explored only by brands  who dare to take risks, it is these brands who have experienced a higher  conversion rate and the best gains in turnover and reputation. The following graph from Google Trends shows the increase since 2014 in the search  term “Influencers Marketing”:
  6. 6. Advantages of Influencer Marketing 3. IMPROVE YOUR REPUTATION   Many influencers provide a voice of authority within the sector of your brand  and are also trusted by consumers. Associating your brand with such profiles  often leads to a transference of values, in the eyes of consumers, from  individual profiles to brands.   When an influencer speaks highly of your brand, they are not just validating the  quality of your product or service but also legitimizing your strategy for reaching  customers.
  7. 7. Advantages of Influencer Marketing 4. MORE LOYALTY AND INCREASED CONVERSION According to Dedicated Media, users’ expressed intention to buy is 36% higher when it comes to native advertising. And this is just the tip of the  iceberg regarding conversion indexes for Influencer Marketing. You can negociate directly with the influencer about the parameters of the  campaign. These may include, beyond a product trial and recommendation: a  link to the online shop; a call to action; even the organisation of competitions  and raffles which lead to increased traffic to your website, increased brand  loyalty and, consequently, higher sales levels. 
  8. 8. Advantages of Influencer Marketing 5. IMPROVE YOUR SEO According to The Social Media Revolution and their book Socialnomics, a search for the 20 biggest brands in the world yields results from which 25% link to user-generated content. When a marketing strategy  involves the generation of content by influencers, regular users tend to  echo this. This means that your brand gets more mentions, making it more  relevant within the search engine and to the public at large.
  9. 9. Platforms In its early days, Influencer Marketing focused on blogs as these were the most personalised content-platforms at the time. It’s come a long way since then. The natural evolution of online networks saw bloggers moving to new platforms – most commonly Instagram or Twitter, depending on their area of expertise. It was a gradual shift but nowadays it is undoubtable that Instagram claims the title as network-of-choice for influencers belonging to the worlds of fashion, food and travel.
  10. 10. Platforms In contrast to blogs, one platform which has not lost its shine with the arrival of new influencers is YouTube. Perhaps this is related to the fact that it is the second most-used search engine on the web, or that it has given rise to a new type of celebrities. More recently, there are a couple of platforms which have boomed, providing a breeding ground for new influencers: Snapchat and Periscope. The fact that there are so few marketing specialists investing in them means that they could be an area of great opportunity.
  11. 11. Inspiration LORD & TAYLOR How do you let the world know that your label has created one of the must- have pieces of the season? You get 50 fashion influencers to wear the same Lord&Taylor dress and upload their photos to Instagram almost simultaneously. With this campaign, Lord&Taylor sold all the dresses over one weekend. Source: adweek
  12. 12. TYSON FOODS The US brand decided to battle against the supremacy of Christmas cookies. It invited some of the most followed Mom food-bloggers to decorate its chicken nuggets as if they were Christmas cookies and then to share their creations on various social networks. The campaign reached 8.8 million hits, over-performing its initial target by 70% and selling all of the season’s nuggets in just four weeks. Source: raynforest Inspiration
  13. 13. Read the full article at: .com If you are interested in speaking with us about the power of visual user generated content and Influencer Marketing, please contact us at: