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WebRTC business models beyond calls

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WebRTC services have already permeated in corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyze a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In this talk we introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas such as entertainment, video surveillance, interactive media broadcasting, gaming or advertising. To conclude, we discuss their potential business applications beyond plain call models.

Published in: Internet

WebRTC business models beyond calls

  1. 1. WebRTC business models beyond videoconferencing (with experiences from the Kurento.org project) Luis Lopez lulop@kurento.org
  2. 2. Myself • Lead of Kurento.org – FOSS project – WebRTC Media Server (1st in Google) – WebRTC Media APIs – WebRTC Cloud Infrastructure • Software developer • Software professor • Software learner • FOSS enthusiast http://www.kurento.org 2 http://www.kurento.org http://twitter.com/@kurentoms https://www.youtube.com/channel/UCFtGhWYqahVlzMgGNtEmKug
  3. 3. What’s WebRTC? • WebRTC provides – RTC capabilities – RTC APIs – RTC Standards • For the WWW – No plug-ins – On browser off-the-self – (hopefully) interoperable http://www.kurento.org 3 Behind WebRTC and many others …
  4. 4. http://www.kurento.org 4
  5. 5. http://www.kurento.org 5 RTC Service providers Users’ Needs Developers Users’ Needs Developers RTC Service providers 2010 2020 RTC market evolution WebRTC: A change of paradigm
  6. 6. The new paradigm: Time for developers http://www.kurento.org 6 large companies (operators) developers users Large companies developers users 2010 2020 RTC market evolution
  7. 7. The new paradigm: Many services http://www.kurento.org 7 2010 2020
  8. 8. The new paradigm: cloud infrastructures http://www.kurento.org 8 2010 2020
  9. 9. Making business with WebRTC http://www.kurento.org 9
  10. 10. Beware of the hype http://www.kurento.org 10
  11. 11. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 11 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Complex ecosystem Interdisciplinary Multiple technologies More than technology Equilibrium Cooperation Standards Media capability provider interdisciplinary Multi-player
  12. 12. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 12 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  13. 13. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 13 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  14. 14. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 14 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  15. 15. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 15 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  16. 16. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 16 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  17. 17. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 17 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  18. 18. Understanding the WebRTC ecosystem - Multi-stakeholder markets - http://www.kurento.org 18 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  19. 19. Opportunities: the long tail http://www.kurento.org 19 Numberofusers General purpose RTC multimedia Services Specific purpose RTC multimedia services Commodity, no business opportunities here Who cares about the immense minority? Many business opportunities here
  20. 20. Opportunities: beyond calls http://www.kurento.org 20 Making calls Content and entertainment IoT M2M P2M Multimedia Making calls WARNING! Overcrowded Advertising, Broadcasting Gaming Blue Ocean Smart cities Emergencies Security Blue Ocean
  21. 21. Where are the opportunities? - Leverage your domain knowledge - http://www.kurento.org 21 HW provider IaaS provider PaaS provider Application developer DevOps provider Application maintainer Media Server provider Signaling provider Browser vendor Service vendor Device vendor Research firm Service certifier Consulting firm Marketing provider SDK provider Browser Plugin provider Users Media capability provider
  22. 22. Creating the WebRTC killer application http://www.kurento.org 22
  23. 23. Ideas: reinventing calls • What’s a call? – Caller? Callee? Number? Agenda? • It’s all just about communicating … – when you want, where you want – with the right person http://www.kurento.org 23
  24. 24. http://www.kurento.org 24
  25. 25. Ideas: beyond calls http://www.kurento.org 25 Context Media Media Other Sensors Other Sensors Computer Vision Augmented Reality Media Blending Media Synthesis Items detected in the media Items enriching the media
  26. 26. http://www.kurento.org 26
  27. 27. http://www.kurento.org 27 Ideas: leverage content
  28. 28. http://www.kurento.org 28
  29. 29. Conclusion http://www.kurento.org 29 Bevertical Cooperate Reinvent and look beyond calls Context + content
  30. 30. Thanks http://www.kurento.org 30 Luis Lopez lulop@kurento.org

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