1. Premium Chocolate from Spain
since 1881

2. Gross Sales €
10.000.000
20.000.000
30.000.000
40.000.000
50.000.000
60.000.000
70.000.000
80.000.000
90.000.000
100.000.000
2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014
Total 62.162.086 62.734.401 66.276.263 68.563.500 74.242.292 93.781.849
Forecast
+14,00%

3. 0%
5%
10%
15%
20%
25%
30%
35%
NESTLÉ VALOR LINDT MONDELEZ RESTO MDD
TAM DEC-14 € 24,88% 15,15% 10,22% 14,21% 4,34% 31,20%
Domestic Market (SPAIN)

4. 65 Export Markets

5. Export Markets
* Excluding Spain & Portugal
AMERICA
38%
ASIA/AFRICA
25%
EE.UU.
22%
EUROPE
15%
AMERICA ASIA/AFRICA EE.UU. EUROPE
2.523.680
2.877.287
3.550.660
4.761.881
6.283.613
2010 2011 2012 2013 2014

6. Discover what´s behind the
pleasure of Valor
Chocolates

7. Behind the Pleasure …
FROM BEAN TO BAR PRODUCTION
ENSURING CARE TO DETAIL IN EVERY STEP OF
THE PROCESS

8. From bean to bar
Chocolate
Distribution
Cocoa
Beans
processing
Cocoa
Mass
Moulding
Refining &
Conching
Ecuador
Panama
Ghana
Packaging
Cool down &
Demoulding
Premium Cocoa Origins
- Ecuador
- Panama
- Ghana

9. Premium Range
MintOrange70%
Forest Fruits ToffeeSea Salt

10. 0%
5%
10%
15%
20%
25%
30%
35%
40%
NESTLÉ VALOR LINDT MONDELEZ RESTO MDD
TAM DEC-14 € 12,8% 30,2% 14,3% 0,0% 5,6% 37,1%
Dark Chocolate Market (Spain)

12. Functional Chocolates Specialist
• 400 mill Diabetics worldwide
• 46% population avoids sugar
• 20% Lactose intolerants worldwide
• 27% successful launch => Health FREE FROM
SPECIALISTS
GLUTEN
FREE
LACTOSE
FREE
SUGAR
FREE
VALOR SUGAR FREE MARKET SHARE SPAIN
(Nielsen Dec 14):
68,21%
>20.000.000€

13. 0%
10%
20%
30%
40%
50%
60%
70%
NESTLÉ VALOR TORRAS CLAVILEÑO RESTO MDD
TAM DEC-14 € 8,24% 68,21% 1,81% 0,66% 1,12% 19,96%
Sugar Free Chocolate Market in Spain

14. Sugar Free Chocolate
All the Pleasure…..SUGAR FREE

15. Lactose Free Chocolate
All the Pleasure…..
LACTOSE FREE
Lactose content:
<0,05% lactose
(per 100g)
LACTOSE
FREE

16. Behind the Pleasure …
MEDITERRANEAN MARCONA
ALMONDS
•THE QUEEN OF ALMONDS
•SWEETER SOFTER & CRUNCHY

17. Taste of Spain / Marcona Almonds
Whole
MARCONA
Almond

18. Specialty Range
(Marcona):
Gourmet Consumer
Premium Range:
Indulgence
Consumer
Sugar Free Range:
Health & Fitness
Consumer

19. BRAND STRATEGY

20. Brand Strategy
Premium
Value
Indulgence Health/Diet
$2,00
$3,00
$4,00

21. Pure PLEASURE
Adult PLEASURE
PLEASURE Sensations
Behind PLEASURE
PLEASURE Explosion
Communication Strategy

22. Demos
Shows
Outdoors
Marketing Support
Labelling
Shows
Leaflets
Tastings Shippers
Customized
Delivery Vehicles
Temporary
Price
Reductions

23. 3 Test Markets to
Focus
R&D:
*new ranges development
Inorganic Growth:
Tokke and Huesitos
Future Growth Strategy

24. Chocolates Valor, S.A.
Pianista Gonzalo
Soriano, 13
03570 – Villajoyosa
(Alicante) Spain
+34 965 890 950
export@valor.es
www.valor.es