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VISIONARY LEADERSHIP THROUGH
DESIGN THINKING
Danny Sánchez
TITLE SPONSORS
DESIGN TRACK SPONSORS
UNITED STATES OF AMERICA
9 Cities
4 States
Boulder, CO
Denver, CO
Sheridan, WY
Jackson Hole, WY
Bozeman, MT
Billings, MT
L...
Digital Transformation Architects
App migration mCommerce SaaS Development
1644 Platte St.
4th Floor
Denver, CO 80202
720.504.3450
info@dvmobile.io
Digital Transformation Architects
Industrial Design = Solving Problems
Software Development
Marketing
Mechanical Engineering
Business Models
Medicine
DESIGN = EMPATHY
UX IS NOT…
DESIGN THINKING IS NOT…
• graphic design
• colors
• pixels
• photoshop
• programming
• content creating
• custo...
TIME
TRAVEL
Feudal Japan, 1600s
Introducing The Master:
Miyamoto
Musashi
YOU
Why are you
here today?
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
“Engineers and Developers can’t forget what
they know about their products.
(…)
You serve a faceless and nameless mistress...
DESIGN = EMPATHY
SO, WHAT IS
DESIGN THINKING?
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
WHAT IS DESIGN THINKING?
A methodology for generating innovative
solutions based on the real needs of people.
Industrial Design = Solving Problems
Software Development
Marketing
Mechanical Engineering
Business Models
WHAT’S NEEDED?
• Empathy
• Teamwork
• Prototyping
• Attitude
Case study: The Divine Divas
Marie Stopes International in Zambia (MSZ)
William and Flora Hewlett Foundation
Focus on the wants of users instead of
the obvious approach.
WE ALL ARE DESIGNERS
Walkthrough
WE ALL ARE DESIGNERS
Empathize
Define
Ideate
Prototype
Test
Maxim
“In strategy, see distant things close…
…and take a distanced view at close things.”
“Design is not a task, it’s a
mindset; a lifestyle, a way…
THE WAY.”
Sources and materials
to learn more:
Tim Brown
CEO IDEO
ideo.com
ideo.org
designkit.org
https://itunes.apple.com/us/app/ideo-method-cards/id340233007?mt=8
Donella Meadows
https://bfi.org/design-science/
primer/places-intervene-system
designwithintent.co.uk
Institute of Design at Stanford
dschool.stanford.edu
designthinking.es
Andrew Doherty
Good UX designers must be prepared to fight
medium.com/@andrewdoherty/good-ux-designers-
m...
Danny Sánchez
danny.sanchez@dvmobile.io
@LDIbarra
Digital Transformation Architects
THANK YOU!
www.dvmobile.io
WE ALL ARE DESIGNERS
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
Visionary Leadership through Design Thinking
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Visionary Leadership through Design Thinking

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Danny Sanchez's presentation for Denver Startup Week (DSW), at CSU Denver. Danny is UX/UI designer for DVmobile. Learn more at https://dvmobile.io/

Published in: Design
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Visionary Leadership through Design Thinking

  1. 1. VISIONARY LEADERSHIP THROUGH DESIGN THINKING Danny Sánchez
  2. 2. TITLE SPONSORS DESIGN TRACK SPONSORS
  3. 3. UNITED STATES OF AMERICA 9 Cities 4 States Boulder, CO Denver, CO Sheridan, WY Jackson Hole, WY Bozeman, MT Billings, MT Lame Deer, MT Auburn, WA Seattle, WA
  4. 4. Digital Transformation Architects App migration mCommerce SaaS Development
  5. 5. 1644 Platte St. 4th Floor Denver, CO 80202 720.504.3450 info@dvmobile.io Digital Transformation Architects
  6. 6. Industrial Design = Solving Problems Software Development Marketing Mechanical Engineering Business Models Medicine
  7. 7. DESIGN = EMPATHY
  8. 8. UX IS NOT… DESIGN THINKING IS NOT… • graphic design • colors • pixels • photoshop • programming • content creating • customer support
  9. 9. TIME TRAVEL
  10. 10. Feudal Japan, 1600s
  11. 11. Introducing The Master: Miyamoto Musashi
  12. 12. YOU Why are you here today?
  13. 13. Maxim “In strategy, see distant things close… …and take a distanced view at close things.”
  14. 14. “Engineers and Developers can’t forget what they know about their products. (…) You serve a faceless and nameless mistress…” Andrew Doherty UX / Product Design @ Google
  15. 15. DESIGN = EMPATHY
  16. 16. SO, WHAT IS DESIGN THINKING?
  17. 17. Maxim “In strategy, see distant things close… …and take a distanced view at close things.”
  18. 18. WHAT IS DESIGN THINKING? A methodology for generating innovative solutions based on the real needs of people.
  19. 19. Industrial Design = Solving Problems Software Development Marketing Mechanical Engineering Business Models
  20. 20. WHAT’S NEEDED? • Empathy • Teamwork • Prototyping • Attitude
  21. 21. Case study: The Divine Divas Marie Stopes International in Zambia (MSZ) William and Flora Hewlett Foundation
  22. 22. Focus on the wants of users instead of the obvious approach.
  23. 23. WE ALL ARE DESIGNERS
  24. 24. Walkthrough
  25. 25. WE ALL ARE DESIGNERS
  26. 26. Empathize
  27. 27. Define
  28. 28. Ideate
  29. 29. Prototype
  30. 30. Test
  31. 31. Maxim “In strategy, see distant things close… …and take a distanced view at close things.”
  32. 32. “Design is not a task, it’s a mindset; a lifestyle, a way… THE WAY.”
  33. 33. Sources and materials to learn more:
  34. 34. Tim Brown CEO IDEO ideo.com ideo.org designkit.org https://itunes.apple.com/us/app/ideo-method-cards/id340233007?mt=8
  35. 35. Donella Meadows https://bfi.org/design-science/ primer/places-intervene-system
  36. 36. designwithintent.co.uk
  37. 37. Institute of Design at Stanford dschool.stanford.edu
  38. 38. designthinking.es Andrew Doherty Good UX designers must be prepared to fight medium.com/@andrewdoherty/good-ux-designers- must-be-prepared-to-fight-cbf758b10854#.ni6qahe0i Rosie Allabarton CareerFoundry June 28, 2016 uxmag.com/articles/explaining-ux-design-to-your-team
  39. 39. Danny Sánchez danny.sanchez@dvmobile.io @LDIbarra
  40. 40. Digital Transformation Architects THANK YOU! www.dvmobile.io WE ALL ARE DESIGNERS

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