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SDV Live Newsletter No .13

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Our quarterly SDV Live Newsletter No.13 is now available online! at www.sdvlive.com

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SDV Live Newsletter No .13

  1. 1. 1 Edition N° 13 / July, 2015 SDVLIVE.com
  2. 2. CONTENTS SDV news - P.3 SDV insight - P.6 Trade between Asia-Pacific and Africa on the Rise Dubai Seeks Logistics Leadership Indian Aerospace Set for Take-Off air & sea trends - P.8 Market Focus - P.9 Spain EDITORIAL Investing in the Future In six months the 21 Conference of the Parties to the United Nations Framework Convention on Climate Change, COP21, will be held in Paris, France. Its objective is known to everyone: to boost the transition towards low-carbon societies and economies. The international transport of goods, closely linked to the globalization of trade, obviously contributes to greenhouse gas emissions. Integrating the CO₂ variable in supply chain optimization therefore becomes a challenge for us all - clients and providers. SDV already created the Save Program, an environmental solution dedicated to its clients, designed to make carbon reduction a new driver of logistics performance. With Blue Solutions, our group (Bolloré) is developing alternative mobility solutions to combustion-powered vehicles, such as the electric vehicle and car-sharing solutions. Anticipating the evolution of our businesses, being at the forefront of innovation, are the sources of value that we bring to our client solutions, and the keys to their performance. Thierry Ehrenbogen SDV CEO st
  3. 3. 3 SDV NEWS SDV Wins a Three-Year Contract with Marshall Aerospace and Defence Group 28.05.2015 Marshall Aerospace and Defence Group has selected SDV to provide domestic and international logistics in the United Kingdom, based on a three-year contract, starting May 1, 2015. Through this award, SDV will provide daily services to all of Marshall’s locations, includingattheRoyalAirForce(RAF)inBrizeNorton,Broughton,Kirkbymoorside, and Cambridge. SDV’s solution combines both domestic and international transportation with enhanced cost savings, efficiencies, full visibility of the supply chain via its LINK information systems and ongoing continuous improvement. SDV Brunei and its staff holding the award given by Total E&P Borneo BV (TEPB) for their contribution to 15 Years of Zero LTI STRIDER Celebrates Millionth Bike Sold 22.04.2015 In February, Strider Sports Intl., the world’s premier manufacturer and marketer of children’s no-pedal balance bikes, announced the sale of its one millionth STRIDER Bike. The business with Strider started in April 2012 with SDV Los Angeles for order management, pick & pack and distribution, from bikes to accessories. Strider wanted to set up two distribution centers (DC) but first wanted to establish the business in Los Angeles (LAX). Due to the growth of the business and the cost of cross country delivery from LAX, the Atlanta DC was presented to Strider as a cost saving option. Thanks to the implementation success, SDV Atlanta became the DC for the East Coast in October 2013. SDV Denver is also involved with Strider for ocean shipments and delivery of containers to Strider’s warehouse in Rapid City, South Dakota. SDV LAX is averaging 544 orders per month and SDV ATL 445 order per month. Each bike’s serial number is scanned at time of picking to offer the customer traceability as to which serial number was shipped where, for their warranty purposes. The Group’s companies, including SDV, actively celebrated the World Day for Safety and Health at Work the 28 of Aprilth Laurent Bihry, Alstom - International Logistics Director, Elisabeth Nicolas, Sales - SDV, Jean-Philippe Brilland, SDV - Key Account Manager. On July 8, Alstom organized an internal communication event with 3 main logistics providers related to the issues of the supply chain performance From March 1-3 of this year, SDV La Rochelle ensured the return of 41 sailboats from Marin, Martinique, to Lorient, France, at the end of Transquadra race
  4. 4. SDV to Become the First Freight Forwarder toImplementtheIATACEIVPharmaCertification in 16 of its Airport Hubs 17.06.2015 The Center of Excellence for Independent Validators (CEIV) Pharma certification program aims to become the globally recognized standard for the handling of pharmaceutical cargo across the following areas: infrastructure improvement, staff training levels and standards of control worldwide. SDV provides end-to-end control of the pharmaceutical supply chain. With a high regard for rigorous cold chain management, it was no surprise that SDV was part of the initial wave of eleven companies participating in the 2014 BRUcargo pharma certification program. Based on the good feedback and benefits observed from the community approach at Brussels airport, SDV then decided to certify 16 air stations in Europe, Asia, North America and South Africa. “The certification will help us demonstrate to clients and prospects SDV’s strong expertise in handling pharmaceutical products. It will increase security across major trade lanes from origin to destination and optimize the cold chain flow” says Brice Bellin, SDV Europe Healthcare Director. SDV supports the CEIV Pharma Certification program and will continue to work closely with IATA and its industry working group, the Time and Temperature Task Force. SDV Korea Extends its Logistics Operations in Busan for a Leading Electrical Supplier 30.06.2015 In March, SDV Korea was awarded a two-year contract by a global leader in energy management in South Korea for its logistics operations in Busan and by the same occasion opened its 3 logistics center located in Busan New Port (Free Trade Zone). Thanks to SDV’s knowledge of the customer through many years of worldwide Freight Forwarding cooperation, along with SDV trademark of tailor-made solutions, SDV Korea was able to offer a logistics solution with 30% less space and increase capacity by 60%. Additionally, SDV’s solution offered the best Warehouse Management System capability among all participants of the tender: stock visibility, strict First-In First-Out (FIFO), end-to-end traceability, serial number (s/n) tracking, ageing reports, etc. rd Another Successful Year for SDV at the 2015 Paris Air Show 06.07.2015 On June 16, Expliseat, Air Tahiti and SDV formalized a joint collaboration which will start on January 2016. For the first time ever, Expliseat will provide regional ATR aircrafts with its ultra-lightweight seats. SDV has been selected by Air Tahiti to manage the shipments of these new-generation seats. SDV is also the logistics provider of Expliseat. The same day, AVIC International Logistics and SDV signed a Memorandum of Understanding (MOU) to strengthen their cooperation. Its purpose is to define the general terms and conditions of their future commercial relationships such as common bonded warehouse implementation, support of AVIC in customs clearance in certain gateways in China, and the use of AVIC Logistics’ domestic trucking network to better serve SDV’s customers from the aeronautics sector. Subsequently AVIC considers SDV as its preferred logistics provider for international air/ocean freight between the North American Free Trade Agreement (NAFTA)/Europe, the Middle East and Africa (EMEA) by using SDV’s global network coverage. Alongside the Paris Air Show, on June 18, in Schwaebisch Hall (Germany), Recaro Aircraft Seating honored its major suppliers, including SDV, present at the award ceremony that took place as part of the 7 “Recaro Aircraft Seating Global Supplier Conference”. SDV Geis (Frankfurt, Germany), has been selected as a long-term partner for its on-going international transport services to the Recaro sites around the globe. th Also in the news On SDVLIVE.comFollow us 08.04.2015 SDV Hong Kong Successfully Passes the TAPA Class “A” Certification 13.03.2015 SDV East Timor Appointed Ground Handling Provider for Garuda Indonesia SDV was Present at 11.03.2015 BioPharma Asia Convention 23.04.2015 Africa-Belgium Business Week 13.05.2015 Breakbulk Europe Conference & Exhibition 20.05.2015 International Fair of Madagascar Mr. Nannan SUN, International Director of AVIC International Logistics, and Mr. Cyril DUMON, Director of SDV Greater China, signing the MOU 01.07.2015 2015 Seafood Expo, in Belgium 24.03.2015 2015 Eurasia Boat Show, in Turkey 16.07.2015 France China Business Forum 30.04.2015 SDV positioned as a Leader in Gartner’s 2015 Magic Quadran for Third-Party Logistics, Europe 17.06.2015 SDV Italy Celebrates the Expo Milano 2015 21.05.2015 Airline Purchasing and Maintenance Expo (ap&m) 12.06.2015 Paris Air Show 2015
  5. 5. OTHER ARTICLES SDV INSIGHT On SDVLIVE.com 5 Trade between Asia-Pacific and Africa on the Rise 13.07.2015 Due to globalization, exporters encounter unexpected challenges when entering new markets. That dynamic between surging trade and required adaptation to local factors is perhaps most evident within booming business between Asia-Pacific and African nations. “Booming Asian economies, especially China, need raw materials to fuel industrial expansion, while consumer goods going back to Africa answer growing demand from the rising middle class,” explains Cyril Dumon, Director of SDV Greater China, based in Shanghai. “A lot of exporters that used to ship goods to Africa via Europe are now instead loading up entire cargo ships that sail directly to African destinations.” But the real challenges - and choices - await Asia-Pacific exporters once their products arrive in African ports. Africa’s internal transport network is still largely fragmented regarding national rail and road systems, and transporting goods from ports to land-locked countries remains notoriously laborious.Asia-Pacificcompaniesthatattempt to embrace trade opportunities with the entire African continent discover their goods end up navigating patchwork of 47 different nations – each with its own transport and logistics, customs, duties and administrative differences and complexities. “You can’t just put a container on a ship somewhere in Asia and say, ‘Part goes to Kenya, part to Tanzania and part to Uganda’ – it just won’t work,” says Dumon. “Africa isn’t integrated the way European Union nations or US states are. Exporters need to have experienced partners on the ground in Africa who know how to deal with all facets and variations of transport, storage, handling and customs work that is involved.” Adding to that complexity are the very different structuresandstatesofevolutionofdistribution systems across Africa. Those can range from standard retail chain and logistics models to 100% Internet transactions that are delivered directly to final end-customers. “Asian exporters really need to have partners in Africa who can cover all transport options, know the most efficient corridors, and have experience in the oldest and most recent distribution models alike,” Dumon highlights. “With the Bolloré group’s history and infrastructure in Africa, and its activity in Asia, we’re one of the few players who can offer that entire range of options based on clients’ needs. The importance of having that kind of partner is expected to double in value. Indeed, the large volumes of consumer goods back to Asian markets will not only concern raw materials but also consumer goods based on the development of industrial capacities and local companies. U.S. Companies Consolidate 21.07.2014 Cambodia Challenges Made-in-China 06.10.2014 The Power of Tracking 07.11.2014 The Asian Beauty Business 01.12.2014 On the Ground in Timor-Leste 02.12.2014 Air Cargo Grows in Africa 09.02.2015 Cleaner Deliveries 18.03.2015 SDV pursues its commitments towards a more eco-friendly supply chain by announcing its very-first hybrid shuttle from its “Green Hub” in order to serve the fashion and luxury goods industry in Singapore downtown The ASEAN Boosting Trade through Cooperation 08.06.2015 Raising the Bar on Pharma Handling 22.06.2015 Investing in Myanmar 24.06.2014 Meeting Africa’s Surge 23.04.2015
  6. 6. Dubai Seeks TranSport and Logistics LeAdership 27.03.2015 The tiny emirate of Dubai is boldly moving to re-draw the transport and logistics map for a major part of the world. Its objective is to establish the small country as a giant hub of passenger and freight transport. Central to that effort is the Dubai World Central (DWC) complex – a one-stop-shopping zone for companies transiting goods in and out of the Middle East, North Africa and South Asia (MENASA) region, covering around 200 square kilometers. The area makes up a single bonded customs zone designed to make transfers from one mode of freight transport to the other faster and cheaper. “The idea is to make Dubai the hub all freight goes through to reach final destinations in South Asia, the Middle East and Africa,” says Philippe Lortal, CEO of SDV’s Dubai-based Middle East operation, which took up residence in the massive DWC in February. The DWC is organized around the Al Maktoum airport, which at term will operate five runways, moving up to 12 million tons of cargo per year. “Dubai is already the economic capital of the region with the largest container port.” “The DWC will secure its position as the principal air/ sea transit portal. In doing so it will allow SDV to offer customers considerable savings in transportation cost and time.” The DWC has already attracted 6,400 companies from Europe, the US and elsewhere. Lortal says Asian companies shipping to Africa via DWC will cut considerable time off the habitual ten days of transport when routing via Europe, for example. “In becoming the primary pivot point for transport to Africa, the DWC became an inevitable decision for us.” “The DWC also has room to expand as volume and activity grow which is not something Singapore or Hong Kong can do,” Lortal adds. All that means that as freight volume grows amid surging South Asia and African economic expansion, the DWC – and SDV’s activity in it – are set to attract similarly increasing interest of exporters. Dubai - Launch in March of new infrastructures located in the free zone of the airport. Warehouse under controlled temperature and humidity environment specifically adapted to the requirements of the Aerospace industry A New State-of-the-Art Building for SDV Nantes, France, certified HQE (exceptional) in its design as much as its realization and also received the BiodiverCity label Indian AerospacE Set for Take-Off 22.06.2015 Huge growth, regulatory harmonization and deeper experience leave India’s aerospace sector ready for big gains through 2020. Like most of the country’s irrepressible economy, India’s aerospace activity has experienced rapid expansion that’s set to continue through the decade. Still, current practices and regulations have impeded the sector’s ability to fulfill its enormous growth potential. Manish Batra, SDV’s South Asia Regional Manager Aerospace & Defense, says Indian airlines are planning to double the nation’s current fleet by 2018. SDV already works with local giants in the civil sector, as well as Indian affiliates of foreign groups. Those two camps are expected to work increasingly together as they team up to meet rising opportunities. For example, SDV has recently struck a strategic alliance with the Tata Sons-Singapore Airlines’ joint venture Vistara, serving as its official customs broker and international forwarder for all their commercial supplies and aircraft spare parts. The legal revision on foreign capital is just one of several regulatory changes needed to remove barriers now hampering actors in India’s aerospace sector. Batra notes, for example, that operational rules differ between airports, cities and regions, and that even government-instituted regulations are not uniform across the country. Complete electronic custom clearance eliminating manual checks can bring drastic change in clearance sector, which can further help to grow business at faster speed. Experience and savvy can reduce time and money lost to such administration delay in India, but avoiding them entirely is hardly possible. “There are times when you must explain to big international importers why in some cases flying time is less than the clearance time,” Batra says. “ Deep knowledge of administrative players and experience in getting around impediments are tools SDV uses to satisfy client requirements for speed and efficiency until remedial regulatory changes are made. “Things are already improving as government officials realize restrictive rules and muddled regulations frustrate growth everyone wants,” Batra says. SDV Hungary - Delicate shipment consisting of 24 racing canoes and kayaks for Hungary’s National Canoeing Team
  7. 7. The Over-Capacity Challenge Volumes rise in both AIR and SEA freight in a context of increasing capacity excess 10.07.2015 Activity in the air and sea freight markets continued to grow into the middle of 2015. However, over-capacity and timid macro-economic expansion has freight players scrambling to maintain price and profit levels. “What we’ve seen is a classic imbalance of supply and demand, which is likely to remain challenging and continue forcing freight businesses to innovate through 2015,” says Anne-Sophie Fribourg, sea freight procurement manager for Bolloré Logistics in Paris. She says that despite falling volumes in the early months of the year, global activity should advance by around 5% in 2015 – similar to 5.2% in 2014. “Despite the fall in oil prices and lower euro, European economies continue struggling, and not exporting as much as they could,” Anne-Sophie Fribourg says. “China’s economy has also cooled, which is slowing its import rate. With the U.S. economy doing well, though, freight activity on the Transatlantic is somewhat stronger.” Across the wider sector, however, shipping companies battling over-capacity won’t be getting a respite soon, as new 20,000 TEUs ships are set to be delivered to freight companies this year. Around 1.14 million TEUs of increased capacity has been added so far this year, with over 95% of that in ships over 10,000 TEUs. The arrival of huge ships on the leading trades of Asia Europe and Transpacific creates a cascade of ships on medium size trades, and consequently overcapacity. The main effort to face that surplus has come with companies reducing frequency and forming alliances – or both. Anne-Sophie Fribourg says the “Ocean 3” alliance between CMA CGM, CSCL and UASC is considering reducing traffic on Asia Europe routes by around 12% during 20 weeks of the year in an effort to lift prices – and per-ship profitability. But she thinks such move may have limited impact. AIR & SEA TRENDS 7 “Even a 4% decrease in total capacity on Asia Europe routes won’t be enough to considerably increase prices,” she says. “Such massive arrival of capacity has consequently brought more volatility on the spot market, reaching historical low levels in June.” Activity has also remained positive in the airfreight sector. After flattened activity in the first quarter, air cargo volumes have increased to 2014 growth levels of 4.5%, with sharply contrasting increases per region – European airlines seeing a mere 1% rise, for example. Claude Picciotto, airfreight procurement manager for Bolloré Logistics in Paris, France, says forecasts for the entire year call for air cargo activity to grow by 4.5% to 4.7%, a bit higher than in 2014. But the air shippers have to respond quickly to both rising capacity and innovation by surging Gulf airlines that other players must adapt to. “Virtually every Gulf airline except Etihad uses all-in pricing, and everyone else is under pressure to follow that lead to prevent the market from being fractured by contrasting practices,” Claude Picciotto says. “The result is that while even if most other airlines and cargo companies say they won’t offer all-in, they all now provide discounts and concessions that, in the end, amount to all-in arrangements.” Though he says he expects increased activity in the second half of 2015, rising capacity will limit per-flight pricing and profits. Many companies have matched deliveries of wide body capacity by retiring aging planes; however, total wide body capacity in service in Q2 of 2015 was the highest in nearly a decade. Freight load factors are slipping as a result, which may continue into the year as greater onboard capacity is compounded by increased flight frequency. “Emirates airline has two cargo pure freight flights and five passenger flights a day to French destinations each week alone,” Claude Picciotto says of the growing competition and capacity level. “RussianAirBridge- Cargo Airlines will be operating five flights per week, and Chinese carriers are also looking to increase cargo hauls to five per week. And that’s just traffic into France. Think about that over the entire globe.” The good news for both sea and air transporters, however, is macro- economic forecasts are looking brighter in most regions, and should bring increased trade.
  8. 8. KEY CONTACTS Stéphane Armand Director Pacific Tel: +61 (2) 8336 3906 s.armand@sdvasia.com Cédric Chupin Sales Director Australia & New Zealand Tel: +61 (2) 8336 3992 c.chupin@sdv.com 21.02.12 Australia has transformed itself into an internationally competitive, advanced market economy thanks to abundant and diverse natural resources which attract high levels of foreign investment and include extensive reserves of coal, iron ore, copper, gold, natural gas, ura- nium, and renewable energy sources. Besides being the world’s largest net exporter of coal accounting for 29% of global coal exports, the country is also a significant exporter of food and has a large services sector. The Australian economy grew by 1.8% during 2011. Originally created in 1975 as a representative office, SDV (Australia) PTY LTD was established as a full ope- rating Australian company in 1992. In 2009, SDV is affir- ming its ambitions on the continent with the acquisition of Euro-pacific Forwarding Pty Ltd. 215 employees are located in 5 offices and 7 logistics centers and develop end-toend solutions in activity sectors such as Aeros- pace, Industrial Projects, Oil & Gas, Healthcare, Fra- grances & Flavors and Perfumes & Cosmetics. SDV in Australia has recently opened an office in Darwin with a 2,000 sqm warehouse and 10,500 sqm of yard, to support JKC JV with the “ICHTHYS LNG project” but also all its customers in the Oil & Gas and Industrial Project industries. It caters to the needs of operations and projects on-shore and off-shore in the “North-West shelf” as well as being an advanced supply base for East Timor. SDV in Australia has developed a first class 24/7 cus- toms service enabling pre-clearance of all import ship- ments as well as a consulting audit approach to explore duty concessions, special regimes, EPBS… for its cus- tomers. 1 2 3 65 4 MARKET FOCUS Spain is a key country of Southern Europe: fifth economy of the European Union (EU), and an important gateway to Latin America and Africa. It is the twelfth- largest exporter in the world and the sixteenth-largest importer. The port of Valencia in Spain is the busiest seaport in the Mediterranean basin, fifth busiest in Europe and 30th busiest in the world. SDV created its own subsidiary in Spain on December 2014 and Antonio Prat is the Managing Director. With this new subsidiary, and reinforced ambitions, SDV pursues its own strategy for development in Europe to accompany its customers in Spain. This structure of 150 people, headquartered in Valencia, incorporated the Bolloré Group teams already present in Spain, including ISAMAR, specialized in shipping. Besides, the forwarder company GETFORWARD, dedicated to the French Overseas Departments and Territories traffics, has also been incorporated to Bolloré Transport Logistics (BTL) Spain under the SDV brand. SDV has four offices in Spain: Madrid, Valencia (HQ), Barcelona and Bilbao. Activities include sea and air freight operations, inland transportation and project logistics. An entity of 18 people dedicated to industrial projects guarantees a professional approach to different sectors such as construction and equipment, oil & gas, energy and mining. SDV also provides warehousing facilities across the country (25,000 sqm) and its own in-house customs brokerage services which ensure a solid knowledge of carriers and market rate fluctuations. SDV Spain is also certified ISO 9001-2008, AEO, and holds the International Air Transport Association (IATA) certification for the airfreight operations. KEY CONTACTs 1 - SDV Spain’s Headquarters in Valencia 2 - SDV Valencia team at Headquarters 3 - Top: SDV Madrid Project team / Bottom: SDV Madrid Forwarding team 4 - Port of Valencia: cargo operations of 25 industrial units 5 - Export of 95 rolling cargo units from Vigo (Spain) to West Africa 6 - Top: SDV Barcelona team / Bottom: SDV Bilbao team 8 BY SDV SPAIN Juan Miguel Queralt Projects Director SDV Spain Tel: +34 963 939 706 j.queralt@sdv.com Vincent Cariou Freight Forwarding Director SDV Spain Tel: +34 963 939 702 v.cariou@sdv.com

Our quarterly SDV Live Newsletter No.13 is now available online! at www.sdvlive.com

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