How can we turn sustainability goals into business opportunities? How can sustainable business models help companies to reach sustainability ambitions? A presentation by Ludo Koelman, based on findings from the Future Forward Programme 2013. This presentation combines theories from the Business Model Canvas, Stephen Covey’s Seven Habits and Simon Sinek’s Start With Why. It was presented at the final meeting of the Future Forward Programme on the 28th of June 2013 at the headquarters of Interface Europe in Scherpenzeel.