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SUSTAINABLE BUSINESS
MODELS
Ludo Koelman
Future Forward
WHICH ONE IS BETTER?
or
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
‘Normal’ Biological
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
‘Normal’ Biologicalpesticides
geneticallymodified
be...
HOW…
… can we create the desired environmental
gain by selling a technically inferior product
at a higher price?
HOW…
… can we turn sustainability goals into business
opportunities?
… can sustainable business models help
companies to r...
MARKET PERSPECTIVE
SOCIETY PERSPECTIVE
VALUE CHAIN - GRASS
biomass collector processor producer consumer
“What to do with all our grass?”
“We get some grass, can...
PROBLEM
Players in the value chain do not seek
cooperation
Think bigger!
SOLUTION…
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
What?
With whom? For whom?
How?
Results
combining…
7 Habits of Highly Effective People
INDEPENDENCE
“Let’s refine
grass into
chemicals”
(individually)
MATURITY=INTERDEPENDENCE=SHARED
risk
dependence
access to sources (knowledge)
coordination
trust
…
NTOSHAREDVISIONTOSHAREDVISIONTOSHARE
DVISIONTOSHAREDVISIONTOSHAREDVISIONTO
SHAREDVISIONTOSHAREDVISIONTOSHAREDVIS
IONTOSHAR...
SUSTAINABLE BUSINESS MODEL CANVAS
Shared vision
Connecting
parties in
the chain
Inviting
others with a
similar
vision to
c...
IN A CONNECTED SYSTEM, NO MATTER
WHERE YOU PUSH OR PULL, THE TRAIN
WILL START ROLLING
PLEASE COMMENT
This presentation was used during the final meeting of the Future
Forward Programme
Design & presentation: ...
Sustainable Business Models - Ludo Koelman - Future Forward 2013
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Sustainable Business Models - Ludo Koelman - Future Forward 2013

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How can we turn sustainability goals into business opportunities? How can sustainable business models help companies to reach sustainability ambitions? A presentation by Ludo Koelman, based on findings from the Future Forward Programme 2013. This presentation combines theories from the Business Model Canvas, Stephen Covey’s Seven Habits and Simon Sinek’s Start With Why. It was presented at the final meeting of the Future Forward Programme on the 28th of June 2013 at the headquarters of Interface Europe in Scherpenzeel.

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Sustainable Business Models - Ludo Koelman - Future Forward 2013

  1. 1. SUSTAINABLE BUSINESS MODELS Ludo Koelman Future Forward
  2. 2. WHICH ONE IS BETTER? or 1 2
  3. 3. or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks 1 2
  4. 4. or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks 1 2
  5. 5. or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks ‘Normal’ Biological 1 2
  6. 6. or Biggest Bright red Keep for 2 weeks Smaller Red Keep for 1,5 weeks ‘Normal’ Biologicalpesticides geneticallymodified better yields organic natural sustainably grown 1 2
  7. 7. HOW… … can we create the desired environmental gain by selling a technically inferior product at a higher price?
  8. 8. HOW… … can we turn sustainability goals into business opportunities? … can sustainable business models help companies to reach sustainability ambitions?
  9. 9. MARKET PERSPECTIVE
  10. 10. SOCIETY PERSPECTIVE
  11. 11. VALUE CHAIN - GRASS biomass collector processor producer consumer “What to do with all our grass?” “We get some grass, can we do something with it?” “Maybe we should acquire some grass!”
  12. 12. PROBLEM Players in the value chain do not seek cooperation
  13. 13. Think bigger! SOLUTION…
  14. 14. BUSINESS MODEL CANVAS
  15. 15. BUSINESS MODEL CANVAS What? With whom? For whom? How? Results combining…
  16. 16. 7 Habits of Highly Effective People INDEPENDENCE “Let’s refine grass into chemicals” (individually)
  17. 17. MATURITY=INTERDEPENDENCE=SHARED risk dependence access to sources (knowledge) coordination trust …
  18. 18. NTOSHAREDVISIONTOSHAREDVISIONTOSHARE DVISIONTOSHAREDVISIONTOSHAREDVISIONTO SHAREDVISIONTOSHAREDVISIONTOSHAREDVIS IONTOSHAREDVISIONTOSHAREDVISIONTOSHA REDVISIONTOSHAREDVISIONTOSHAREDVISIONT OSHAREDVISIONTOSHAREDVISIONTOSHAREDVI SIONTOSHAREDVISIONTOSHAREDVISIONTOSH AREDVISIONTOSHAREDVISIONTOSHAREDVISIO NTOSHAREDVISIONTOSHAREDVISIONTOSHARE DVISIONTOSHAREDVISIONTOSHAREDVISIONTO SHAREDVISIONTOSHAREDVISIONTOSHAREDVISI ONTOSHAREDVISIONTOSHAREDVISIONTOSHA REDVISIONTOSHAREDVISIONTOSHAREDVISION TOSHAREDVISIONTOSHAREDVISIONTOSHARED
  19. 19. SUSTAINABLE BUSINESS MODEL CANVAS Shared vision Connecting parties in the chain Inviting others with a similar vision to connect
  20. 20. IN A CONNECTED SYSTEM, NO MATTER WHERE YOU PUSH OR PULL, THE TRAIN WILL START ROLLING
  21. 21. PLEASE COMMENT This presentation was used during the final meeting of the Future Forward Programme Design & presentation: Ludo Koelman Date: 28 June 2013 Location: Interface, Scherpenzeel (NL) Future Forward is a collaboration between Saxion Hogescholen, Universiteit Utrecht & Dutch companies: Attero Essent Hoogheemraadschap De Stichtse Rijnlanden Interface Rova Trash Fashion

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