Where good ideas come from


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Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections to improve your fundraising?

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Where good ideas come from

  1. 1. Where do good fundraising ideas come from? Lucy GowerInnovation and Development Manager NSPCC ©lucyinnovation
  2. 2. This session• What is innovation?• Where good ideas come from• Tools to generate fresh ideas• How to make having ideas a habit• Practice ©lucyinnovation
  3. 3. creativityhaving the ability or power tocreate: human beings are creativeanimalsinnovationintroducing something new –actioning your idea ©lucyinnovation
  4. 4. Small fishsmall steps
  5. 5. ©lucyinnovation
  6. 6. ©lucyinnovation
  7. 7. Why is innovation important in your fundraising?• What’s in it for YOU?• What’s in it for your ORGANISATION? ©lucyinnovation
  8. 8. Innovation is about a long term strategy, its I think if you are seen to about creating a be innovative you get learning environment more opportunities to for success in the long get involved with term interesting projects If we are going to do the very best we can for children, we need to be more creative with our fundraising We work in a competitiveI love going to idea industry, if we are workshops, its not coming up really energizing with new ideas and fun! our competitors will
  9. 9. What its not ©lucyinnovation
  10. 10. Where good ideas come from? “a series of previously unconnected connections” © lucyinnovation
  11. 11. Connecting the dots “it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.”
  12. 12. Making connections ©lucyinnovation
  13. 13. “Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.” Steve Jobs ©lucyinnovation
  14. 14. Dot connectors
  15. 15. Connections that give insight
  16. 16. How do you put a giraffe in a refrigerator?
  17. 17. How do you put an elephant in a refrigerator?
  18. 18. Making your own dots How are you going to make more connections or dots?How are you going to gain insight about your donors, prospects and volunteers?How are you going to make this a habit?
  19. 19. "Its not enough to be busy. Ants are busy. What are we busy about?" Ralph Waldo Emerson ©lucyinnovation
  20. 20. “If I had one hour to save the world, I would spend the first 55 minutes analysing the problem and then 5 minutes on the solutions” Einstein “Innovation is saying no to 1,000 things” Steve Jobs
  21. 21. The lion king is hosting an animalconference. All the animalsattend…..Except one. Whichanimal does notattend?
  22. 22. There is a river you must cross but itis used by crocodiles. You do nothave a boat.How do youcross theriver?
  23. 23. Ideas sessions1. Lots 5. Diverge of new connections2. Generate a LOT of ideas Critique and develop
  24. 24. “ A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke, or worried to death by a frown on the right person’s brow”Charles Brower
  25. 25. tools to generate fresh ideas Break the rules Ask What if?
  26. 26. Your challengeYou are marketers of shampoo Find ways to sell more
  27. 27. Using What if? to get out of your existing mindsetStep 1. What are the (unwritten) rules of shampoo?Step 2. Choose one and mess with it
  28. 28. tools to generate fresh ideasWhere in the world?Where else is my challenge faced?Swipe with glee
  29. 29. The F Word“I have not failed. Ive just found 10,000ways that wont work.”Thomas Edison“To develop working ideas efficiently - Itry to fail as quickly as I can.”Richard Feynman 1965 Nobel prizewinner ©lucyinnovation
  30. 30. ©lucyinnovation
  31. 31. “An ounce of practice is worth more than tons of preaching” Mahatma Gandhi ©lucyinnovation
  32. 32. ©lucyinnovatio
  33. 33. “Attitude is a little thing that makes a big difference.”Winston Churchill
  34. 34. Where good fundraising ideas come from• Focus on your goal• Trust yourself and your intuition• Deliberately make connections• Seek real insights• Trust the connections you are making• Be brave• Do something
  35. 35. ©lucyinnovation
  36. 36. Find out more www.sofii.orgWhere good ideas Steven Johnsoncome fromSwitch Chip and Dan HeathSticky Wisdom ?What if! The Innovation CompanyThe 4-hour workweek Tim FerrisBusiness beyondthe Box John O’KeefeLinchpin Seth Godin
  37. 37. Questions?lucy@lucyinnovation.co.uk @lucyinnovation ©lucyinnovation