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Six Social Media Principles - What never changes in social media

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Six Social Media Principles - What never changes in social media

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Social media is an ever-changing world which can often put people off from even attempting to use it for their business. However despite the frequent changes in platforms, marketing trends and features, the core principles of social media don't change.

Social media is an ever-changing world which can often put people off from even attempting to use it for their business. However despite the frequent changes in platforms, marketing trends and features, the core principles of social media don't change.

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Six Social Media Principles - What never changes in social media

  1. 1. Social Media My Six Key Principles
  2. 2. Social Media Principles 1. Building your social media presence Optimise relevant social profiles - Be found by users online & improve your SEO BUT make sure it is an authentic representation of you and your business online, it’s all about showcasing you and your values If you’re not in the social space, your competitors will be, taking the opportunities to speak to your audience
  3. 3. Social Media Principles 2. Social Listening What are people saying about you, your competitors, your industry? The key is that you want people to be talking positive about you, not necessarily to you and expanding the reach of those messages to their networks
  4. 4. Social Media Principles 3. Engagement – THE point of social media Authentic conversations with current and potential customers and key contacts, transparent customer service, evidence and showcase your expertise to increase your brand reputation If you don’t engage in conversation on social media you’re doing it wrong!
  5. 5. Social Media Principles 4. Sharable & relevant content The content you share on social needs to be directly linked to your objectives, is it something that will interest, help, entertain your audience? Will they value it enough to share it with their network? The social space is already packed, why should people follow you, what are you offering?
  6. 6. Social Media Principles 5. Measurement of activity/ROI You need to measure the effectiveness of your time spent on social media? How will you know if it’s working? If you’re not getting the results you want, review your strategy and KPIs – is it the right platform for your marketing?
  7. 7. Social Media Principles 6. It’s not all ME, ME, ME! Social media is about sharing and being helpful in an online community Much like offline networking – it’s about developing contacts, offering and receiving genuine recommendations and referrals – this can be done by sharing content from non- competing sources and introducing members of your network – it’s not sell, sell, sell
  8. 8. Social Media Lucy Goetz Social Media Trainer & Consultant Keep in Touch www.lucygoetz.com lucy@lucygoetz.com @Goetzy on Twitter www.linkedin.com/in/LucyGoetz

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