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Top 10 Ways to Use Pinterest for Business

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Build your brand and boost business on Pinterest! No matter what industry you’re in, Pinterest is a great traffic referral source and reaches 10 million unique visitors. It’s easy to use, and can be very organic. Based off blog post: http://www.lucrazon.com/top-10-pinterest-tips-for-business

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Top 10 Ways to Use Pinterest for Business

  1. 1. PhotoCredit: Quinn.Anya via PhotoPin CC
  2. 2. Top 10 Ways to Use Pinterest for Business 1. Set a Strategy Pin strategically by considering your objectives before you begin. Are you trying to: drive traffic to your website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and offers accordingly. Source: Karen Leland 2
  3. 3. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 2. Promote Others Build your brand by engaging with the community via repinning, commenting on and liking other pins. You can also tag @ another pinner you are following in one of your pin descriptions. 3
  4. 4. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 3. Be Pin Friendly Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a "Follow me on Pinterest" button on your homepage. 4
  5. 5. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 4. Watch your Percentages Create inviting boards by making your pins: 40% Motivational & Inspiring 40% Instructional & Educational 20% About your Brand 5
  6. 6. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 5. Establish Your Expertise Craft keyword-rich pin and board titles + descriptions to boost your Google ranking and be found for your expertise. Use hashtags to highlight key words and phrases your customers search for. 6
  7. 7. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 6. Cross Promote Connect with your other Social Media by creating a Pinterest tab on Facebook, tweeting your pins, and embedding pins in your blog posts. 7
  8. 8. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 7. Pin Placement Place your most important pins near the middle of the top or second row of the board. Research shows that pins placed front and center receive the highest percentage of viewers. 8
  9. 9. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 8. Give Stuff Away Drive traffic to your website offering free items such as e-books, podcasts and white papers to a pin’s description. According to Pinerly, pins that have a call to action see an 80% increase in engagement. 9
  10. 10. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 9. Go Multimedia Make your boards more interactive by sharing videos, screencasts, and podcasts. Good multimedia pins include: tutorials, product demos, behind-the- scenes tours and excerpts from presentations and webinars. 10
  11. 11. Source: Karen Leland Top 10 Ways to Use Pinterest for Business 10. Know your Numbers Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy. 11
  12. 12. PhotoCredit: Quinn.Anya via PhotoPin CC

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