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   TicketMaster Entertainment was founded in    1976   West Hollywood, California   Entertainment tickets selling   In...
   TicketMaster controls around 80% of the    ticket sales   142 million+ tickets sold in 2007 ($8 billion)   6678 empl...
   Income from services fees :   Service charge   Building facility charge   Processing charge   Shipping charge / E-...
   Tickets.com, UltimateTicketFinder.com,    ShowClix, StubHub, Classictic, TicketBiscuit   Exclude from primary tickets...
   Biggest ticket selling company   Contracts with major leagues in the USA   Installed in several countries (Ticketnet...
   Mainly young consumers   Several trials for monopoly in the USA and    price increase in Canada   Bad image for cust...
   Monopolistic situation   Secondary market   Worldwide expansion   Mobile commerce   Social marketing
   Bad perception from the public   Monopolistic situation   Yoonew and TicketReserve : competitors    selling ticket f...
   Already there with TicketNet (end 2010)   A giant into the French market   Follows the buying of the Mainsquare Fest...
Ticketmaster SWOT
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Ticketmaster SWOT

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Ticketmaster SWOT

  1. 1.  TicketMaster Entertainment was founded in 1976 West Hollywood, California Entertainment tickets selling In 2010, merged with Live Nation Live Nation Entertainment signs artists, promotes them, and sells ticket
  2. 2.  TicketMaster controls around 80% of the ticket sales 142 million+ tickets sold in 2007 ($8 billion) 6678 employees 19 worldwide call centers -> One of the largest e-commerce sites
  3. 3.  Income from services fees : Service charge Building facility charge Processing charge Shipping charge / E-ticket charge Customers find it monopolistic and expensive Charges amount to up to 50% of a ticket’s value
  4. 4.  Tickets.com, UltimateTicketFinder.com, ShowClix, StubHub, Classictic, TicketBiscuit Exclude from primary tickets sales for major- league sports in the US
  5. 5.  Biggest ticket selling company Contracts with major leagues in the USA Installed in several countries (Ticketnet in France) Several ways of buying a ticket (Physical, e- commerce) Live Nation 360° strategy and vertical acquisitions
  6. 6.  Mainly young consumers Several trials for monopoly in the USA and price increase in Canada Bad image for customers (expensive) Bad image for small venues (refused by TicketMaster) Bad image for artists (promotes its own artists)
  7. 7.  Monopolistic situation Secondary market Worldwide expansion Mobile commerce Social marketing
  8. 8.  Bad perception from the public Monopolistic situation Yoonew and TicketReserve : competitors selling ticket futures contracts (bet on the future) Start-ups and competitors worldwide Black market
  9. 9.  Already there with TicketNet (end 2010) A giant into the French market Follows the buying of the Mainsquare Festival and several producers France Billet (FNAC) was to expensive Digitick is only online Seen as a Trojan horse

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