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Promoção em Fan Page. Marketing Digital.

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Trabalho de G2 da disciplina Marketing Digital. PUC-Rio. Professor Marcio Nunes.

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Promoção em Fan Page. Marketing Digital.

  1. 1. MARKETING DIGITAL Trabalho de G2 Grupo: Márcia Diniz Nina Berbat Lucas Nóbrega
  2. 2. CLIENTE:  Doceria Gourmet Albuquerque Doceria  URL escolhida: página do Facebook  https://www.facebook.com/albuquerquedoceria
  3. 3. AÇÃO DE MARKETING:  Ação de Marketing: Sorteio de duas caixas de brigadeiros gourmet  Objetivo da ação: Promover a página  Meta: 15% - 31 curtidas em uma semana  Duração da promoção: De 01/11 a 08/11
  4. 4. AÇÃO DE MARKETING:  Dinâmica da ação: Para participar do sorteio o usuário precisaria curtir a página da Albuquerque Doceria e compartilhar o link da promoção.  Ferramenta utilizada: Plug-in do Facebook Soteie.me  Estratégia de divulgação: Estava implícita na promoção. Também fizemos boca a boca  Estratégia de divulgação mais eficaz: a própria ferramenta do sorteio aliada à dinâmica da promoção  O que não funcionou como esperado: Algumas pessoas ficaram confusas em como participar
  5. 5. RESULTADO DO SORTEIO: URL: sorteiefb.com.br/resultadsorteiefb.com.br/resultado?id=2d8ho?id=2d8h
  6. 6. MÉTRICAS ANTES DA AÇÃO: 208 208 207 207 207 207 207 207 207 207 207 207 208 208 209 208 207 206 CURTIDAS
  7. 7. MÉTRICAS DURANTE A PROMOÇÃO: data curtidas 26/out 207 27/out 207 28/out 207 29/out 208 30/out 208 31/out 208 01/nov 209 02/nov 210 03/nov 214 04/nov 244 05/nov 253 06/nov 255 07/nov 257 08/nov 258
  8. 8. CONCLUSÃO:  Meta: 31 curtidas (15%)  Objetivo alcançado: 50 curtidas (24%)  O que aprendemos com o trabalho? A divulgação não é tão simples, como pensávamos. As regras, apesar de óbvias, têm que ser muito bem apresentadas e explicadas ao público. Devemos estar sempre preparados para possíveis problemas na mídia digital. Seja de comunicação ou programação, como bugs etc. Sempre pensar previamente na logística de entrega do prêmio anunciado na promoção. No final das contas, conseguir divulgar não quer dizer muita coisa. O bom planejamento das ações é essencial para o sucesso.
  9. 9. OBRIGADO!

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