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SMXL Conference - Milan 2018 - Luca Tagliaferro

Case study: increasing organic traffic through data analysis and UX

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6-7-8, NOVEMBER 2018
Guide and case study:
apply UX to improve
your SEO Luca Tagliaferro
Senior Digital Marketing
Consultant
www.smxl.it #SMXL18 /Luca-Tagliaferro
The Speaker
www.smxl.it #SMXL18 /Luca-Tagliaferro
Agenda
Introduction
• Learning objectives
• Why measuring UX for SEO?
• The UX and SEO metrics
The link between UX and SEO
• What do they have in common?
• Identify opportunities
Case Study – Portsmouth City Council
Key takeaways
www.smxl.it #SMXL18 /Luca-Tagliaferro
Introduction
www.smxl.it #SMXL18 /Luca-Tagliaferro
Learning objectives
• Improve user experience
on landing pages
• UX and SEO metrics
• The analysis process
www.smxl.it #SMXL18 /Luca-Tagliaferro
Why measuring UX for SEO?
Returning visitors and bounce rate are what we need. Right?
Ad

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SMXL Conference - Milan 2018 - Luca Tagliaferro