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4 Steps To Mobile ROI

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Who
Speaks?
Luca Mastrorocco
Team Lead Business Development Apps @AppLift
4 years in Mobile & Online Advertising
Founder @GruvIt & @MyStartupLand
lucamastrorocco

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Is
Mobile
Worth
Your
A6en8on?
On Average We Spend 23 Days A Year On
Our Smartphone

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Users
Click!
Users
Buy!

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WE ARE ALWAYS ON MOBILE

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Some
Facts
About
Mobile
…ALWAYS!

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MASTER MOBILE GROWTH

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4
Steps
For
Mobile
Growth
1. Defining
Goals
2.
Acquisition
3.
Engagement
4. Customer
LTV

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1. DEFINING GOALS

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Set
The
Right
Goals!
CLICK
INSTALL
KPI 1
KPI 2
SUCCESS!
TRACKING
SOLUTIONS

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2. ACQUISITION

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Look For The Right Channel!
Networks RTB Display Search Social
Select Partners Run A Test (5k – 10k) Adjust Your CPI

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3. ENGAGEMENT

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Engage Your Users!
Internal
ü Content
ü Push Notification
ü Mobile CRM Activities
External
ü Retargeting Activities
ü Branding Campaigns
ü Cross-devices Targeting

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4. CUSTOMER LTV

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Increase Customer Value!
UNDERSTAND
KPIs
TEST VARIOUS
CHANNELS
ADJUST CPIs
OPTIMIZE MEDIA
PARTNERS
LTV > COSTS

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QUESTION TIME