From the same page layout document there must be one PDF for print and one R PDF for the Web. VE This basic scenario is now S O completely outdated in E I favor of more soﬁsticated communication models. A M Though in the recent past it G had clear business sense, today no business would grow or survive adoptingwww.lucaleonardini.com this communication model.
A new and advanced model follows the page paradigme: printed or online the page document is the unique container allowing the representation of its structure, its contents and the associated styles on every media. This scenario precedes the new communication model based on a newer and more efﬁcient paradigme.www.lucaleonardini.com
COMMUNICATION 3.0 With the introduction in HTML5 of new elements <audio>, <video>, <canvas>, contents can now be usable, indexable and reacher than ever before. Contents, styles and page structures no longer need to be within the page document. The content now ﬁts and adapts accordingly any kind of device used to connect and delivers simultaneouslywww.lucaleonardini.com on each and every media.
SUPPLIER INPUT PROCESS OUTPUT CUSTOMER Standard browser Authors & Journalists <Header>Mit core vellece pard</Header> <Subheader>Hilliam vendi</Subheader> <Teaser>Sequi ipsae volor, cuea</Teaser> <Body Text>Aborecto tempos accus conseque in nest aut arum quisinum et dignim eostion nosam dolut experib usamendunt exerum dolore sam que porepudit haria core ne repudan itatem Professionals ullitatur? Doluptibea nimus ut officiur, ut aut omnis et voluptaspel earunt il et liqui copywriters nam, seque. Nulpa ea pa doluptatewww.lucaleonardini.com necabor eremporessit experum eosam, nis ipsunt fugitiunt.</Body Text> <ONLINE Text>Aque culparum asi bla con rae. Nem in consenis ducit imet explacc ullestr umquianima ducit ene molupta quaeruptate pligent od unt moluptibus ime sequam quatur?</ONLINEText> <IMAGE> <Caption>Sum que qui coriberiae et User Generated porepudignis cori dolorenis andem con Content resequam.</Caption> <VIDEO>
CONCLUSIONSTo complete the success of the new Communication 3.0 model and the new paradigme(page elements and contents are detached from the page structure and the page styles) it isof paramount importance the adoption of a consistent Content Management strategy.Companies today should have a clear and efﬁcient digital content management strategyin place: it’s a powerful leverage that helps to consolidate the business and to increasethe competitive edge on the market.The ability to effectively manage and to efﬁciently deliver content simultaneously onany kind of media and device, is going to be the key factor for success in the new mediamarket.www.lucaleonardini.com
Thank youfor your attention and for your comments. www.lucaleonardini.com