Meaningful Innovation Is Very Profitable

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Meaningful Innovation is very profitable. Profits and Quality become the natural consequence of the winning mentality created with the application of 3 strategic leverages that change the company culture: Lean Six Sigma, Web Marketing, Content Management.

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Meaningful Innovation Is Very Profitable

  1. 1. Meaningful business is profitable businessEmpowering Meaningful Innovation www.lucaleonardini.com
  2. 2. “None of them started alone.”Empowering Meaningful Innovation www.lucaleonardini.com
  3. 3. “None of them wanted to become rich.”Empowering Meaningful Innovation www.lucaleonardini.com
  4. 4. “They wanted to build something meaningful.”Empowering Meaningful Innovation www.lucaleonardini.com
  5. 5. The MEANING is the valueEmpowering Meaningful Innovation www.lucaleonardini.com
  6. 6. NOT the money.Empowering Meaningful Innovation www.lucaleonardini.com
  7. 7. Innovation MUST be meaningful.Empowering Meaningful Innovation www.lucaleonardini.com
  8. 8. “The best reason to start a business today is to make meaning; it’s to create a product or service to make the world a better place.” Guy KawasakiEmpowering Meaningful Innovation www.lucaleonardini.com
  9. 9. “A business has to be involving, it has to be fun and it has to exercise your creative instincts.” Sir Richard BransonEmpowering Meaningful Innovation www.lucaleonardini.com
  10. 10. “There is a strong connection between creating employee happiness and the tangible of financial profits.” Happy employees + Happy Customers = Profitable Business Chip ConleyEmpowering Meaningful Innovation www.lucaleonardini.com
  11. 11. “We did not want to just sell shoes. It was not even into shoes, but I was passionate about customer service.” Tony HsiehEmpowering Meaningful Innovation www.lucaleonardini.com
  12. 12. Profits and QualityEmpowering Meaningful Innovation www.lucaleonardini.com
  13. 13. become the natural consequenceEmpowering Meaningful Innovation www.lucaleonardini.com
  14. 14. of the winning mentalityEmpowering Meaningful Innovation www.lucaleonardini.com
  15. 15. What to do?Empowering Meaningful Innovation www.lucaleonardini.com
  16. 16. Enhance the Customer ExperienceEmpowering Meaningful Innovation www.lucaleonardini.com
  17. 17. Why?Empowering Meaningful Innovation www.lucaleonardini.com
  18. 18. Because aMeaningful Business is aProfitable BusinessEmpowering Meaningful Innovation www.lucaleonardini.com
  19. 19. Meeting customer expectations means that you’ve been Effective Your Customer is satisfied.Empowering Meaningful Innovation www.lucaleonardini.com
  20. 20. Meeting customer desires means that you’ve been Very effective Your Customer is very satisfied!Empowering Meaningful Innovation www.lucaleonardini.com
  21. 21. Meeting unrecognized customer needs means that you’veExceeded expectations Your Customer is “Happy!”Empowering Meaningful Innovation www.lucaleonardini.com
  22. 22. Customers & Employees’ Happiness means Financial ProfitsEmpowering Meaningful Innovation www.lucaleonardini.com
  23. 23. How?Empowering Meaningful Innovation www.lucaleonardini.com
  24. 24. Apply Customer Focused StrategiesEmpowering Meaningful Innovation www.lucaleonardini.com
  25. 25. to improve Customer User eXperience SatisfactionEmpowering Meaningful Innovation www.lucaleonardini.com
  26. 26. Apply strategic leverages 3Empowering Meaningful Innovation www.lucaleonardini.com
  27. 27. Lean Six Sigma Strategy To eliminate wastes, improve profit margins, reduce costs, create continuous improvement.Empowering Meaningful Innovation www.lucaleonardini.com
  28. 28. Web Marketing Strategy Social Media is an extension of the business strategy,it accelerates the achievement of major business objectives.Empowering Meaningful Innovation www.lucaleonardini.com
  29. 29. Content Management Strategy To build effective and flexible processes and to align the communication governance to the market needs.Empowering Meaningful Innovation www.lucaleonardini.com
  30. 30. They are relevant to the business environmentEmpowering Meaningful Innovation www.lucaleonardini.com
  31. 31. Empowering Meaningful Innovation The winning mentality You can follow Luca Leonardini on:Empowering Meaningful Innovation www.lucaleonardini.com

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