Lean communication


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The Lean methodology applied to corporate communication governance to support better and faster alignements to markets needs.

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Lean communication

  1. 1. Lean Communication to achieve Corporate Communication Governance www.lucaleonardini.com
  2. 2. The vision Lean Communication helps to align the Corporate Communication Governance to the new and always changing markets needs. luca leonardini www.lucaleonardini.com
  3. 3. Corporate information today is managed, modified, shared, stored from a number of different and destructured information pools INFORMATION POOL Communication today luca leonardini www.lucaleonardini.com
  4. 4. INFORMATION POOL All conversion and tranformation processes have currently created and consolidated an intermediate level of communication which has become a critical factor for different company areas. Information must be free from the technology and must be always ready to be used or assembled. Communication today luca leonardini www.lucaleonardini.com
  5. 5. Social Network Web Apps Print Customers Interfaces & Services OTHER POOLS INFORMATION POOL Intermediate level of conversion & tranformation processes Marketing & Communication today luca leonardini www.lucaleonardini.com
  6. 6. JUST A UNIQUE INFORMATION POOL Lean Communication & Marketing Social Network Apps Customers Interfaces & Services Web luca leonardini www.lucaleonardini.com Print OTHER POOLS
  7. 7. Real time multichannel information distribution without workflow redundancies Benefits of Lean Communication 1. consolidating the value of internal processes; 2. contributing to brand globalization; 3. increasing productivity with the same resources; 4. time-to-market reduction; 5. more efficient management control; 6. reducing costs. luca leonardini www.lucaleonardini.com