Apple Inc. is an American technology company that designs consumer electronics like the iPhone, iPad, and Mac computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple has experienced significant growth and success over decades, becoming the largest company in the world by market capitalization. Apple uses distinctive branding and innovative product design to build strong customer loyalty.

1. L U YA N G
APPLE INC.

2. ABSTRACT
• Apple Inc. is an American multinational corporation that
designs and manufactures consumer electronics and
computer software products.
• The company was started by Steve Jobs, Steve Wozniak,
and Ronald Wayne in the 1970’s. . Apple uses many different
types of business models to make their consumers more
effective in their work.
• There are many vivid products of Apple Company such as
iPhone, iPod, iPad, and apple watch. From this, consumers
can be provided a sort of more safe and technological
approach to work.

3. INTRODUCTION
• Apple is an American multinational technology company which is the largest
information technology company in the world. It designs and markets consumer
electronics, computer software and personal computers.
• Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and
Ronald Wayne. With long-term developing over 40 years, Apple Company
recently reported revenue of $74.6 billion and a mind-blowing $18 billion in
profits for a single quarter, which is the largest quarterly earnings of any
company ever.
• And on the other hand, Apple's brand as twice as valuable as Microsoft, it is the
second most valuable brand in the world. Apple's products have a high level of
brand loyalty; as a result, it makes huge profits to its company. With the high
quality of Apple products, consumers can receive not only the advanced
technology but also much better services, including work and entertainment.

4. THINK DIFFERENT
• "Think different." was an advertising slogan for Apple, Inc. in
1997 created by the Los Angeles office of advertising agency.
• The slogan has been widely taken as a response to IBM's
slogan "Think”. It was used in a television commercial, several
print advertisements, and a number of TV promos for Apple
products.
• Jobs said: I think that’s very important and however you learn
that, once you learn it, you’ll want to change life and make it
better, because it’s kind of messed up, in a lot of ways. Once
you learn that, you’ll never be the same again.”

5. BODY OF REPORT
• For the market share of Apple products, Apple had a global
market share of 9.2 percent of the mobile phone market in the
fourth quarter of 2012. Asia has been the biggest market in
terms of Apple market share.
• For example, iPhone successfully comes to China and Korea,
which leads to a more competitive environment for
smartphone markets like Samsung and Huawei. And also,
iPhone as a part of Apple products, which sold over 4% of the
world and now continuing to rise. It has become the most
popular product of all Apple products.

6. BODY OF REPORT

7. CONCLUSION
• To sum up, over 35 years, Apple has been a trend-setter
company as a leader in global product innovation. Apple
Inc. designs not only a kind of technological products but
also proves an advanced development of technology.
• Those products provided by Apple Company have lots
of advantages which include higher quality and services,
special logo image, and huge profits.
• Although Apple has the biggest market share in the
world, it also faces more competition and challenge
which will promote itself become better in the future.

8. BIBLIOGRAPHY
• Dilger, D. E. ( November 16, 2015). Apple now inhaling 94
percent of global smartphone profits, selling just 14.5 percent
of total volumes.
• HASELTON, T. (| JANUARY 21, 2015). iPhone 6 and iPhone
6 Plus Take Huge Slice of Samsung’s Pie at Home.
• Hormby, T. (- 2013.08.10). Think Different: The Ad Campaign
that Restored Apple’s Reputation.
• Jones, C. ( Feb 21, 2016). Apple's iPhone: Market Share Vs.
Profits.