Future of Google Analytics

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Benjamin Mangold's final points from the 2013 Google Analytics User Conference in Sydney and Melbourne.

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Future of Google Analytics

  1. 1. Google Analytics User Conference2013#GAUC2013Future of Google AnalyticsBenjamin Mangold
  2. 2. Google Analytics User Conference 2013 #GAUC20132013 to 2014
  3. 3. Google Analytics User Conference 2013 #GAUC2013Universal Analytics
  4. 4. Google Analytics User Conference 2013 #GAUC2013Anonymous IdentifiedRespect PrivacyDeliver Value
  5. 5. Google Analytics User Conference 2013 #GAUC2013Unique Visitors Users PeopleContent PlatformCookie Remarketing User RemarketingConversions
  6. 6. Google Analytics User Conference 2013 #GAUC2013Unique Visitors Users People
  7. 7. Google Analytics User Conference 2013 #GAUC2013Focus
  8. 8. Google Analytics User Conference 2013 #GAUC2013UsabilityAutomationValueStreamlined AdministrationStreamlined ReportingRemarketingIntelligence EventsCustomer Lifetime ValueConversionsFaster Actionable InsightsContent Targeting
  9. 9. Google Analytics User Conference 2013 #GAUC2013New Reports
  10. 10. Google Analytics User Conference 2013 #GAUC2013Multi-Device
  11. 11. Google Analytics User Conference 2013 #GAUC2013Device Info Users RevenueDesktop + Tablet 1 $3.99Desktop + Mobile 1 $2.99Device Overlap
  12. 12. Google Analytics User Conference 2013 #GAUC2013Device PathsLast 2 Steps Unique Visitors Revenue3,440,744 $110,240.1237,826 $84,505.4929,229 $146,145.22desktopdesktopdesktop tablettablet
  13. 13. Google Analytics User Conference 2013 #GAUC2013Offline
  14. 14. Google Analytics User Conference 2013 #GAUC2013Online to OfflineCampaign OnlineRevenueOnline +OfflineRevenueSummer Sale $26,341.00 $57,637.00Email Newsletter $25,122.00 $105,687.00Remarketing $25,735.00 $56,746.00
  15. 15. Google Analytics User Conference 2013 #GAUC2013Rethinking Metrics
  16. 16. Google Analytics User Conference 2013 #GAUC2013Conversion Rate241 5,686Goal Completions4.24%÷ =Total Visits Conversions Rate241 1,273Goal Completions÷ =Total Users User Conversions Rate18.93%
  17. 17. Google Analytics User Conference 2013 #GAUC2013Bounce Rate3,133 5,686Single Page Visits55.10%÷ =Total Visits Bounce Rate2,404 3,374Non-UserSingle Page Visits71.25%÷ =Non-UserTotal VisitsNon-UserBounce Rate
  18. 18. Google Analytics User Conference2013#GAUC2013Future of Google AnalyticsBenjamin Mangold

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