Kfa.iv

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Kingfisher Airlines consumer behaviour

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Kfa.iv

  1. 1.
  2. 2. Introduction<br />Founded-2003<br />Commenced operations:-9 May 2005<br />Parent company:-United Breweries Group<br />Headquarters:-Kingfisher House, Mumbai,Maharashtra<br />Key people:-Vijay Mallya(CMD)<br />Sanjay Aggarwal (CEO)<br />Websiteflykingfisher.com<br />
  3. 3. <ul><li>Kingfisher Airlines is an airline group based in India. Its head office is Kingfisher House in Vile Parle (East), Mumbai. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red.
  4. 4. Kingfisher Airlines is one of the only seven airlines awarded 5-star rating by Skytrax along with Cathay Pacific, Qatar Airways, Asiana Airlines, Malaysia Airlines, Singapore Airlines, and Hainan Airlines. </li></li></ul><li><ul><li>Kingfisher operates more than 375 daily flights to 71 destinations, with regional and long-haul international services.In May 2009, Kingfisher Airlines carried more than 1 million passengers, giving it the highest market share among airlines in India. Kingfisher also owns the skytrax award for India's best airliner of the year 2011.
  5. 5. Kingfisher Airlines is also the sponsor of F1 racing outfit, Force India, which Vijay Mallya also owns.</li></li></ul><li>We analyzed this case in two way<br /> Way-1<br />Problem identify<br />Major taken by KFA<br />Consequences of majors<br />Our opinion<br />Learning<br /> Way-2<br />S-SITUATION<br />T-TARGET<br />A-APPLICATION<br />R-RESULT<br />
  6. 6. Problem Identifier<br />Will the good times last?<br />Employee shortage<br />Regional connectivity<br />Rising fuel prices<br />Declining yields<br />Gaps in infrastructure<br />High input costs<br />
  7. 7. Major taken by KFA<br />
  8. 8. Consequences of majors<br />Market share<br />Customer satisfaction<br />Brand value<br />
  9. 9. Our opinion<br />Should work on reduce the labor cost<br />Simplify the flight operations<br />Should offer more transparent pricing<br />Get smart on fuel<br />The process of acquiring spice Jet…if want to largest player of aviation industry<br />
  10. 10. Learning…<br />

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