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Smart marketing webinar series intro to inbound

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Introduction to inbound marketing. The first of an 8 week series titled Smart Marketing for Smart Business - Hosted by Louve Notes Media Group.

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Smart marketing webinar series intro to inbound

  1. 1. Webinar Will Begin Shortly Thank you for joining us! We will begin at 10:05 to allow everyone time to get logged in. Hashtag #SmartMarketing
  2. 2. Introduction to Inbound Marketing Mikaela Louve President/CEO Louve Notes Media Group Twitter: @MikaelaLouve Twitter: @LouveNotes Facebook.com/LouveNotesMedia Hashtag #SmartMarketing
  3. 3. Smart Marketing for Smart Business Webinar Series• Webinar will be recorded and slides and audio will be emailed to you today• You may type your questions in the chat pane during the webinar and Jillian, our marketing development assistant, will answer as much as possible during the presentation.• There will be live Q&A at the end of the webinar• What can you expect over the next few weeks?
  4. 4. Jared O’Toole Founder/CEO of Under30CEOhttp//www.under30ceo.com
  5. 5. Greg Elwell - Sales & Marketing Leaderhttp://www.b2binbound.com
  6. 6. Demont Daniel
  7. 7. Value of Inbound Marketing Inbound marketing pulls buyers into your business
  8. 8. What is Outbound Marketing?
  9. 9. Problem: Outbound Marketing Isn’t Working 800-555-123 4 Annoying Salesperson
  10. 10. Solution: Inbound Marketing Content SEO Social Media
  11. 11. Good News About Inbound Marketing Budget (Outbound) Brains (Inbound) Flickr: Joakim Jardenberg Flickr: Andrew Magill
  12. 12. More Good News: Lower Cost Per Lead Source: survey of hundreds of businesses: HubSpot.com/ROI
  13. 13. Success Drives Investment in Inbound Why Businesses Are Changing Marketing Budgets Source: Survey of hundreds of businesses from HubSpot.com/ROI
  14. 14. Key Questions to Get Started 1. Am I regularly creating new, share-worthy content? • Am I optimizing my content for search and social media? • Am I promoting my content in social media conversations? • Am I converting as many visitors into leads and sales as I can?
  15. 15. 4 Steps to Successful Inbound Marketing 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
  16. 16. Step 1: Create Content 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
  17. 17. Inbound Marketers are Publishers Stop thinking like a marketer or advertiser. Start thinking like a publisher and socializer.
  18. 18. Publish Everything, Everywhere
  19. 19. What Gets Shared? Rarely Frequently Shared Shared • Product info • New market data • Software documentation • Educational content • Content about YOU • Content about your industry
  20. 20. Blogging: A Great Way to Get Started Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  21. 21. Step 2: Optimize 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
  22. 22. Google is Judge, Jury & Executioner HubSpot.com/cartoons
  23. 23. SEO = Context + Authority Ranking Algorithm: f(n): Context + Authority
  24. 24. 25% On-Page SEO (Context) 1. Page Title 2. Clean URL 3. Headers & Content 4. Description
  25. 25. 75% Off-Page SEO (Authority) Authority is Determined by Inbound Links
  26. 26. More and Better Content  Links Source: Data from selected websites using www.WebsiteGrader.com
  27. 27. Step 3: Promote 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
  28. 28. Remember: It’s Not About You, EVER! HubSpot.com/cartoons
  29. 29. Target Your Content Target content to your marketing personas.
  30. 30. Create an Engaging Presence
  31. 31. Promote Content via Social Media Remarkable Content
  32. 32. Make Sharing Easy
  33. 33. Social Media Promotion Generates Leads & Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
  34. 34. Step 4: Convert 1. Create 2. Optimize 3. Promote 4. Convert & Analyze
  35. 35. Put Calls to Action on All Your Content
  36. 36. Use Landing Pages with Forms
  37. 37. Track Your Conversion Rate & Analytics
  38. 38. Analyze Your Marketing
  39. 39. Inbound Marketing Summary Convert & Analyze
  40. 40. Register for the Entire Series • You may register for a single event at a time OR • Register for the entire series and receive all the resources you need to grow your business. The link to register is: • http://smartmarketingwebinarseries.eventbrite.com/? ref=ebtn 40
  41. 41. Questions... • 15 min of Q&A 41

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