Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online Advertising - Monetization Models Explained - Jayant Nandan

1,768 views

Published on

Published in: Business
  • Have you ever heard of taking paid surveys on the internet before? We have one right now that pays $50, and takes less than 10 minutes! If you want to take it, here is your personal link ◆◆◆ https://tinyurl.com/realmoneystreams2019
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Online Advertising - Monetization Models Explained - Jayant Nandan

  1. 1. ONLINE ADVERTISING & MONETIZATION MODEL Leveraging Digital Marketing Platform for Maximizing the ROI Nandan J | Strategyworks Consulting www.strategyworks.in
  2. 2. Strategyworks Consulting LLP Digital Marketing Champions •SEO •PPC •Adwords •Social Media Marketing & Advertising •Marketing Automation Setup •Email Marketing •Lead Nurturing •Lead Generation •Landing Pages Design & Development •Consulting •End to End Strategy & Execution
  3. 3. Three Key Elements of Online Advertising
  4. 4. Various Revenue generation Options
  5. 5. Monetization Models Affiliate Model Networks : Connect Publishers with Affiliate Programs A deal offered by a company to share a portion of the revenues earned from traffic coming from web publisher websites.
  6. 6. Banner Ads •Self Hosted •Through Ad/ Affiliate Network •Goal: Ad Display Revenue •Subscription Model •CPM Model( Cost per Mille) •CPC Model( Cost per click) •Performance Measured on : Unique Visitors, Page views, Time spent on site, Clickthoughs
  7. 7. Contextual Ads( Banner Ads and Text Ads) Advertising that is targeted to the content on a web page. Contextual ad programs include Google AdSense, Yahoo! Publisher Network, Vibrant Media, Kontera and Tribal Fusion.
  8. 8. CPM | PPC/CPC | CPA Models CPM: Advertising (usually banner advertising) that is billed per thousand impressions, regardless of whether the user clicks on the ad. Companies include DoubleClick, Value Click and many more. PPC/CPC Advertising that is billed by user click. The web publisher receives revenue each time a user clicks an ad on the publisher’s site, regardless of whether the user makes a subsequent purchase. Companies include Google AdSense and Yahoo! CPA Advertising that is billed to the advertiser per user action (e.g., purchasing a product or filling out application). Amazon offer this model and others
  9. 9. E-Commerce Selling products and/or services directly through a website.
  10. 10. Interstitial Ad These Banner Ads/ Rich Media Ads are played between page loads. Companies include Tribal Fusion, DoubleClick, and many more offer this.
  11. 11. In-text Contextual Advertising Ads marked by double-underlined keywords or phrases in the content of a web page. Mouse hovers the mouse cursor over a double- underlined word or phrase, a text ad pops up. By clicking on an ad, readers are taken to the advertiser’s page. In-text contextual advertising platforms are Vibrant Media, Kontera, Tribal Fusion and others
  12. 12. Email Marketing •Revenue Mode: Lead Generation, Advertising, Sponsorship •Model: promotion, Contest, Coupons •Performance Measurement: number of subscribers, Opened emails, click through , Leads
  13. 13. Real Success Comes with Analytics and Measurement
  14. 14. All these models are Good…but how do I get started? •In depth research about your Product/ Service intended to market •Know your competition •Know your TG ( Target Group) •Optimize your campaign/ Copy/ Messaging / Creative/ Mailer etc… •Measure the Performance and Optimize it again •Social Share/ Recommendations/ Opt in List •Automation Tool
  15. 15. Email:

×