HOW TO ACQUIRE
CUSTOMERS ONLINE
Copyright: Mr. Mohit Doda
Presented: At Lounge47 March 29th
. 2014
•
If you get it wrong, everything else fails
•
Have a very clear USP
•
Product name is important
•
Product discovery onlin...
TARGETING
•
Know everything about your customer
•
Create personas
•
Meet them & take feedback
•
Know their media consumption habits
...
REMARKETING
•
Create original content
•
Do proper keyword research
•
Unique page titles & descriptions
•
Clean URL Structure
•
Interna...
BIG DATA &
ANALYTICS
“If you can’t measure it,
you can’t improve it.”
LORD KELVIN
British mathematician
1824 - 1907
•
Analyze Traffic Data – Behavior, Location
•
Set Goals
•
Conversion & Revenue Tracking
•
Use Device Data
•
Real Time Data...
HEATMAPS
MARKETING
AUTOMATION
•
Automate Email Marketing
•
Lead Generation
•
Lead Nurturing
•
Lead Scoring
•
Drip Marketing
•
Website Personalization
•
...
Image:getvero.com
PERSONALIZATION
Website Conversion Optimization
•
UI & UX as a brand differentiator
•
Consistency in design
•
Light and fast site
•
Responsive design
•
Product discovery,...
LEAD PEOPLE
TO TAKE ACTION
Eye Tracking Study
70% of people
open emails
based on
Subject Line
In a popular supermarket study,
3% of shoppers purchased jam when confronted with 24
varieties, while 30% purchased when g...
CONTENT
MARKETING
ENGAGEMENT THROUGH CONTENT ISN’T NEW
•
People don’t like ads, they like Information
•
Answer customers’ questions
•
Create shareable content
•
Let employees co...
TOOLS, RESOURCES
FREE TRIALS & MORE
mohit.doda@gmail.com
in.linkedin.com/in/mohitdoda
GET CONNECTED
How to Acquire Customers Online - Mr. Mohit Doda
How to Acquire Customers Online - Mr. Mohit Doda
How to Acquire Customers Online - Mr. Mohit Doda
How to Acquire Customers Online - Mr. Mohit Doda
How to Acquire Customers Online - Mr. Mohit Doda
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How to Acquire Customers Online - Mr. Mohit Doda

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This presentation tackles the broad subject of "How to Acquire Customers Online". Since the topic is very large the presentation is broad however lacks depth. Readers can use the presentation to help develop a list of items that requires further research.
It is very useful for beginners of Digital Marketing.

Published in: Marketing, Business, Technology
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How to Acquire Customers Online - Mr. Mohit Doda

  1. 1. HOW TO ACQUIRE CUSTOMERS ONLINE Copyright: Mr. Mohit Doda Presented: At Lounge47 March 29th . 2014
  2. 2. • If you get it wrong, everything else fails • Have a very clear USP • Product name is important • Product discovery online should be easy • Have a clear promise to the customer • No bugs please! • People will market your product if it’s good • Create a product with character
  3. 3. TARGETING
  4. 4. • Know everything about your customer • Create personas • Meet them & take feedback • Know their media consumption habits • Use smart ways of targeting • Programmatic buying • Retargeting
  5. 5. REMARKETING
  6. 6. • Create original content • Do proper keyword research • Unique page titles & descriptions • Clean URL Structure • Internal Linking • Authorship • Speed of the site • Social Media Marketing, Bookmarking, Listings • Blogging • Yahoo Answers, Quora
  7. 7. BIG DATA & ANALYTICS
  8. 8. “If you can’t measure it, you can’t improve it.” LORD KELVIN British mathematician 1824 - 1907
  9. 9. • Analyze Traffic Data – Behavior, Location • Set Goals • Conversion & Revenue Tracking • Use Device Data • Real Time Data • Keywords – Paid & Organic • Site Searches
  10. 10. HEATMAPS
  11. 11. MARKETING AUTOMATION
  12. 12. • Automate Email Marketing • Lead Generation • Lead Nurturing • Lead Scoring • Drip Marketing • Website Personalization • Ratings, Reviews, Testimonials • Abandoned cart mails
  13. 13. Image:getvero.com PERSONALIZATION
  14. 14. Website Conversion Optimization
  15. 15. • UI & UX as a brand differentiator • Consistency in design • Light and fast site • Responsive design • Product discovery, Site search • Every page is a landing page • Clear objective, Easy to fill Forms, Calls to Action • A/B testing • Words have impact • Choose images carefully
  16. 16. LEAD PEOPLE TO TAKE ACTION Eye Tracking Study
  17. 17. 70% of people open emails based on Subject Line
  18. 18. In a popular supermarket study, 3% of shoppers purchased jam when confronted with 24 varieties, while 30% purchased when given only 6. AVOID ACTION PARALYSIS
  19. 19. CONTENT MARKETING
  20. 20. ENGAGEMENT THROUGH CONTENT ISN’T NEW
  21. 21. • People don’t like ads, they like Information • Answer customers’ questions • Create shareable content • Let employees contribute • Curate content • Blog, social media platforms, FAQs, whitepapers, research reports, surveys, datasheets, e-books, videos, webinars, infographics, etc. • Repurpose content
  22. 22. TOOLS, RESOURCES FREE TRIALS & MORE
  23. 23. mohit.doda@gmail.com in.linkedin.com/in/mohitdoda GET CONNECTED

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